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Lawrence Carl Schalles

Advisor at Principal Financial Services — New Prt Rchy, FL

Updated today

Credentials

Series 66

Experience

28 years

Location

New Prt Rchy, FL 34652

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,463

Across 576 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Typical

HNW client ratio

5% Low

About

Lawrence Schalles is a financial advisor with Principal Financial Services, holding a Series 66 designation and 28 years of industry experience. He has worked with Principal Life Insurance Company and Princor Financial Services Corporation since 2015. Outside of his advisory role, he is the owner of Schalles & Associates CPA, providing accounting and tax services. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and military personnel. The firm emphasizes direct advisory programs, financial planning, and access to third-party money manager solutions through various advisory and promoter arrangements.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

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Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

New Prt Rchy, FL

5320 Main St

New Prt Rchy FL 34652

Advisors at this office

1

Most active in

Florida

Work history

28 years of industry experience

Principal Life Insurance Company

2015 - Present • 11 years

New Port Richey, FL

Princor Financial Services Corporation

2015 - Present • 11 years

New Port Richey, FL

VOYA Financial Advisors, Inc.

2007 - 2015 • 8 years

FL

Hornor, Townsend & Kent, LLC

1997 - 2007 • 10 years

New Port Richey, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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William H

Series 65, Series 66

Odessa, FL

William D Hughes

William Hughes is the sole advisor at William D Hughes, an independent firm based in Odessa, FL. He holds Series 65 and Series 66 licenses and has nine years of industry experience. In addition to his advisory work, Hughes operates a licensed accounting practice, William D Hughes CPA, where he provides accounting services. The firm offers portfolio management for individual and high-net-worth clients, focusing on equities and fixed-income securities. Its investment approach includes fundamental analysis and combines long-term and short-term strategies tailored to client objectives and risk tolerance.

Wealth management Active portfolio management
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Roshan S

PFS™

Palm Harbor, FL

Roshan Private Wealth Management, LLC

Roshan Shikarpuri is the principal of Roshan Private Wealth Management, LLC and holds the PFS™ designation. He has over 40 years of experience in accounting through his work at Shan Shikarpuri & Associates, CPA's, PA, which he has been associated with since 1984. His involvement in both wealth management and accounting reflects a dual professional focus. Roshan Private Wealth Management, LLC provides discretionary asset management and portfolio monitoring primarily for high-net-worth clients. The firm customizes investment strategies based on client goals and risk tolerance, utilizing fundamental and technical analysis, option writing, and cash management while conducting regular portfolio reviews and accommodating client-imposed investment restrictions.

Active portfolio management Options & derivatives strategies
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Ralph M

Series 63, Series 65

Lutz, FL

Carter Ridge Strategic Advisors

Ralph Marra is a financial advisor with Carter Ridge Strategic Advisors, holding Series 63 and Series 65 credentials and 32 years of industry experience. His background includes roles at National Securities Corporation and Peak Brokerage Services, LLC. He is currently also licensed as an insurance agent. Carter Ridge Strategic Advisors is a single-advisor independent firm serving individuals, families, small businesses, and high-net-worth clients. The firm offers discretionary and non-discretionary portfolio management, investment consulting, and utilizes fundamental, technical, and economic analysis along with options, derivatives, and margin techniques in client accounts.

Private / alternative investments Options & derivatives strategies Concentrated stock management
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Keith A

CFP®, CFA®, Series 63

Tampa, FL

Rutherford Asset Planning, Inc.

Keith Amburgey is a CFP® with 16 years of industry experience and has been with Rutherford Asset Planning, Inc. since 2009. He is based in Tampa, FL, and holds a Series 63 license. Rutherford Asset Planning, Inc. provides discretionary investment management and family-office services to individuals, trusts, estates, and business entities, managing approximately $181 million across about 77 client relationships. The firm serves both high-net-worth and individual clients, emphasizing an asset-allocation first approach combined with fundamental, technical, quantitative, and qualitative analysis, and offers integrated legal, tax, and investment services through an in-house licensed attorney.

Wealth management Tax strategies for small businesses General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting Retired
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Leo W

Series 63, Series 66

New Port Richey, FL

1st Financial LLC

Leo Wagner III is a financial advisor with 17 years of industry experience, currently serving clients through 1st Financial LLC in New Port Richey, FL. He holds Series 63 and Series 66 licenses and has worked at 1st Financial LLC since 2011 and BrokersXpress, LLC since 2010. Wagner is also an independent insurance agent representing several companies, focusing on fixed and indexed annuities and life insurance products. 1st Financial LLC provides discretionary portfolio management for individuals, businesses, charities, and small pension clients, offering tailored investment services across a range of securities. The firm employs a conservative investment approach combining technical and fundamental analysis with ongoing portfolio monitoring.

Active portfolio management

Matt F

CFP®

Land O Lakes, FL

Made Financial Design

Accessible Financial Advice We believe quality financial guidance should be available to everyone, regardless of wealth. Fee-Only Commitment As a fee-only firm, we prioritize your best interests—no commissions, no hidden fees. Personalized Planning From starting out to planning retirement, we tailor advice to your unique goals, offering services like investment management, retirement planning, and debt strategies. Empowering Your Dreams At MADE, we help you pursue financial clarity and confidence to live a life of meaning and adventure. Why MADE? MADE Financial Design is inspired by my family—Matthew, Adeline, Deborah, and Ezra. Their initials form our name, reflecting the work with do around Money, Adventure, Dreams, and Education. Like our love for travel and new experiences, we design financial plans to help you craft a life that reflects what matters most. Ready to design your financial future? Contact us for a free consultation at MADEFinancialDesign.com.

Inherited wealth General retirement planning Income planning Educators, Teachers, and Academics Gen X (Born 1965-1980)
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