Lindsey Marie Cruz

Many blue-collar business owners spend years building successful companies but struggle with inconsistent cash flow, high taxes, and uncertainty about how to turn their business into a secure retirement. Unlike most financial firms that focus primarily on investments, I take a planning-first approach that connects your business strategy with your personal financial goals. As a CFP® professional and fee-only fiduciary advisor with 10+ years of experience, I help business owners integrate cash flow planning, tax strategies, risk management, retirement planning, and investments into one coordinated plan. Having experienced the challenges of business ownership firsthand and growing up in a family business, I understand that your business is often your largest asset. My goal is to provide the guidance and strategy business owners need to protect what they've built and create financial freedom beyond their business.

Richard Nichols is a financial advisor at Dewitt Capital Management LLC with 30 years of industry experience. He holds a Series 65 designation and has been with Dewitt Capital Management since 1995. Dewitt Capital Management provides personalized financial planning and investment management services to individuals, trusts, and estates. The firm operates on a fee-only basis, managing accounts on a discretionary basis using a variety of investment strategies and emphasizes comprehensive reviews of clients’ broader financial affairs.

William Duvall is a financial advisor at Sightline Wealth Advisors, LLC with seven years of industry experience. He holds Series 63 and Series 65 designations and has been with Sightline since 2015. Sightline Wealth Advisors provides financial planning and investment advisory services to individuals, high-net-worth clients, trusts, estates, and businesses. The firm employs a long-term investment approach that combines passive and active management, strategic asset allocation, and fundamental analysis, utilizing ETFs, mutual funds, individual securities, and derivatives where appropriate.

Michael Berry is a ChFC® with 26 years of experience in the financial advisory industry. He is currently with Apricity Financial, LLC and its affiliates, having previously worked at firms including Northwestern Mutual Investment Management and MSF Investment Advisory LLC. Berry holds Series 63 and Series 66 registrations and is also active as a licensed insurance agent through Apricity Advisors, LLC. Apricity Financial provides advisory services to individuals, businesses, and retirement plans, focusing on discretionary investment management and comprehensive financial planning. The firm’s approach emphasizes fundamental analysis and long-term investing, primarily using diversified, low-cost exchange-traded funds alongside individual securities and alternative investments when appropriate.

Bryan Watts is a financial advisor at Sound Portfolio Advisors, LLC with eight years of industry experience. He holds the Series 65 designation and has worked at Parker Financial Planning, LLC since 2018, following three years at BondEdge Solutions. Sound Portfolio Advisors provides discretionary investment management and related advisory services to individuals, high net worth clients, trusts, and estates. The firm employs an asset-allocation driven investment process focused on low-cost mutual funds and ETFs, tailoring portfolios to client goals and tax considerations.

Beatrice Waesche is a CFP® professional at Genoa Wealth, LLC with four years of industry experience. Her career includes roles at Raymond James & Associates, ID Plans, CBRE, and Resource Management, LLC. She began her current tenure at Genoa Wealth in 2026. Genoa Wealth, LLC provides discretionary and non-discretionary investment advisory services and financial planning to individuals, corporations, and business entities. The firm uses fundamental analysis and a mix of long- and short-term purchases with asset allocations tailored to client objectives, operating on a fee-only basis with a focus on a concentrated client base.