Apricity Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$94,220,582
Clients
67
Advisors
4
across 3 offices
About
The firm provides advisory services to individuals (including high‑net‑worth clients), businesses, and retirement plans, offering discretionary investment management, comprehensive financial planning (both ongoing and standalone engagements), retirement plan advisory, and advisory services to pooled private funds. Engagements typically include portfolio construction and ongoing supervision, with financial planning integrated into wealth management or offered as a separate service.
Apricity Financial’s investment process is primarily fundamental‑analysis driven and generally long‑term oriented, emphasizing diversified, low‑cost exchange‑traded funds while retaining or using individual securities, bonds, mutual funds, and alternatives where appropriate. Accounts are monitored continuously and managed mostly on a discretionary basis, with client objectives, risk tolerance and reasonable investment restrictions established through regular personal contact.
Distinctive aspects noted in the firm’s brochure include the use of performance‑based fees for certain alternative investments offered to “Qualified Clients” who meet specified asset or net‑worth thresholds, and an affiliation with an insurance affiliate through which advisory personnel are licensed to sell insurance and may receive commission income (disclosed as a potential conflict). The brochure also describes an institutional custodian relationship that provides software and other economic benefits to the firm and directs readers to external sources (the firm website and the SEC’s Investment Adviser Public Disclosure) for additional information and third‑party evaluations.
Client services
Expertise
Occupation focus
Fee options
Standalone and ad hoc financial planning services fees up to $50,000 per engagement; ongoing financial planning fees ranging from $500 to $5,000 per month.
$0 - $1,000,000: 1.50% annually $1,000,001 - $3,000,000: 1.00% annually $3,000,001+: 0.75% annually
Commissions earned from insurance products sold by licensed Advisory Persons through Apricity Advisors, separate and in addition to advisory fees.
Performance-based fees charged only to Qualified Clients on gains exceeding a threshold; example: 20% on returns greater than 3x the investment.
Main office
See officeMystic CT
Advisors at this office
2
Offices (3)
Most active in
California · Connecticut · Louisiana · Massachusetts · Mississippi · New York · North Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Michael B
ChFC®, Series 63, Series 66
Mystic, CT
Apricity Financial, LLC
Michael Berry is a ChFC® with 26 years of experience in the financial advisory industry. He is currently with Apricity Financial, LLC and its affiliates, having previously worked at firms including Northwestern Mutual Investment Management and MSF Investment Advisory LLC. Berry holds Series 63 and Series 66 registrations and is also active as a licensed insurance agent through Apricity Advisors, LLC. Apricity Financial provides advisory services to individuals, businesses, and retirement plans, focusing on discretionary investment management and comprehensive financial planning. The firm’s approach emphasizes fundamental analysis and long-term investing, primarily using diversified, low-cost exchange-traded funds alongside individual securities and alternative investments when appropriate.
Lindsey C
Series 65, Series 66
Mystic, CT
Apricity Financial, LLC
Lindsey Cruz is a financial advisor at Apricity Financial, LLC with Series 65 and Series 66 licenses and two years of industry experience. Her prior roles include positions at Addicus Advisory, LLC and Michael Scott Financial, LLC. She also serves as president of Apricity Advisors, LLC, where she works as a licensed insurance agent. Apricity Financial provides advisory services to individuals, businesses, and retirement plans, specializing in discretionary investment management and comprehensive financial planning. The firm employs a fundamental-analysis driven, long-term investment approach, focusing on diversified, low-cost exchange-traded funds alongside other securities as appropriate.
Randy L
Series 65
Hernando, MS
Apricity Financial, LLC
Randy Long is a financial advisor at Apricity Financial, LLC with two years of industry experience. He holds a Series 65 designation. Prior to joining Apricity Financial, he worked at Addicus Advisory, LLC and Addicus, LLC, and spent twelve years at First Horizon Bank. Apricity Financial provides advisory services to individuals, businesses, and retirement plans, focusing on discretionary investment management and comprehensive financial planning. The firm’s investment approach emphasizes fundamental analysis, long-term strategies, and diversified, low-cost exchange-traded funds, with portfolios managed primarily on a discretionary basis.
Christopher C
Series 63, Series 65
Carrollton, TX
Apricity Financial, LLC
Christopher Chavez is a financial advisor at Apricity Financial, LLC with two years of industry experience. He previously worked at Fisher Investments and Blue Line Capital prior to joining Apricity Financial. Apricity Financial provides advisory services to individuals, businesses, and retirement plans, focusing on discretionary investment management and comprehensive financial planning. The firm’s investment approach is primarily fundamental-analysis driven, emphasizing diversified, low-cost ETFs while utilizing individual securities and alternatives as appropriate.
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