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Londa Kay Grinna

Advisor at Cetera — Decorah, IA

Updated today

Credentials

CFP®, ChFC®, Series 63

Experience

25 years

Location

Decorah, IA 52101

Cetera logo

Cetera

Institution

Total advisors

10,217

Across 5,122 offices

Clients per advisor

78 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Londa Grinna is a CFP® and ChFC® with 24 years of industry experience, currently affiliated with Cetera. She has worked with Cetera Wealth Services, LLC since 2013 and joined Cetera in 2023. Outside of her advisory role, she is a 50% owner of Lifetime Financial Solutions and holds a part-time position as a notary public. Cetera Investment Advisers LLC is a nationwide multi-manager platform serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers portfolio management, financial planning, and retirement services, managing over $256 billion in assets through a network of more than 10,000 advisors.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Decorah, IA

521 W Water St

Decorah IA 52101

Advisors at this office

1

Most active in

Iowa

Work history

25 years of industry experience

Cetera

2023 - Present • 3 years

Schaumburg, IL

Cetera Wealth Services, LLC

2013 - Present • 13 years

El Segundo, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Betsy R

CFP®

Decorah, IA

R&V Personal Finance, LLC

RVPF exists to support professional women in medicine and their families ease the burden of financial decision making, planning, and management. The task of maintaining balance between the roles of professional, spouse, mother, sister, daughter, and friend can be overwhelming. RVPF is here to help. Betsy’s story begins in Iowa on a pretty typical small family farm. Her youth was spent playing sports, preparing projects for the county fair, a first job bagging groceries, and roaming about in a way that is atypical now. High school graduation sent her off toward a bachelor’s degree in Food Science. A couple collegiate job experiences included a test kitchen analyst for a large regional grocery store chain and quality control engineering position for the company that makes SPAM. Betsy then completed a master’s degree in family and consumer sciences, an area of study which gave rise to many of today’s collegiate financial planning programs. Four years of teaching personal finance to high school students while her new spouse completed medical school steered her toward a position as a personal financial counselor at Travis AFB in Fairfield, CA, where her spouse completed residency and eventually joined the teaching faculty. It was at the University of California Davis Extension where Betsy completed her CFP® professional certification and knew that she had found her calling. After over five years as an independent financial advisor, R&V Personal Finance, LLC, continues to serve women in medicine all over the country while expanding to provide a fee-only option for those who call the greater Decorah area home.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Retirement income strategy Doctor or Medical Professional Military & Veterans Women Professionals Gen Y/Millennials (Born 1980-1995)
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Ashton S

Series 66

Calmar, IA

Principal Financial Services

Ashton Schwickerath is a financial advisor at Principal Financial Services with one year of industry experience. He holds a Series 66 designation and previously worked at Dietzenbach Financial and Kout Farms. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Matthew D

Series 66

Calmar, IA

Principal Financial Services

Matthew Dietzenbach is a financial advisor at Principal Financial Services with five years of industry experience. He holds a Series 66 designation and has worked at Principal Financial Services and affiliated entities since 2020. Outside of advising, he co-owns and operates agricultural businesses that manage hog leasing facilities in Iowa. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs delivered through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Eric D

Series 63, Series 65, Series 66

Calmar, IA

Principal Financial Services

Eric Dietzenbach is a financial advisor with Principal Financial Services based in Calmar, IA, holding Series 63, 65, and 66 licenses and with four years of industry experience. His work history includes roles at Principal Life Insurance Company, Principal Securities Incorporated, and Dietzenbach Financial. Outside of his advisory work, he is involved in a local roofing business owned with his wife's family, where he contributes to business strategy. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation typically handled on a discretionary basis.

Retired Founder/Business Owner
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Jonathan P

Series 63, Series 66

Decorah, IA

Principal Financial Services

Jonathan Pipho is a financial advisor with Principal Financial Services in Decorah, IA, holding Series 63 and Series 66 licenses and bringing 29 years of industry experience. His prior roles include positions at Oneota Financial, Royal Alliance Associates, and Signator Investors. In addition to his advisory work, he is licensed as an insurance agent specializing in life, disability, annuities, health, and Medicare supplements. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Sara B

Series 63, Series 65

Decorah, IA

Primerica Advisors

Sara Bulman is a financial advisor with Primerica Advisors in Decorah, Iowa, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. She has worked with PFS Investments, Inc. and Primerica Financial Services since 2011. Bulman is the owner of Bulman & Associates, Inc., a business formed for Primerica purposes, and serves as a volunteer board member for Opportunity Homes. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, providing model-delivery strategies and a limited selection of separately managed accounts for individual and high-net-worth clients, with a tiered wrap fee structure and third-party asset manager oversight.

ESG / Sustainable investing Tax-loss harvesting Income planning
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