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Luis Orlando Barrionuevo

Advisor at Ameritas Advisory Services, LLC — Lake Placid, FL

Updated today

Credentials

ChFC®, Series 63

Experience

35 years

Location

Lake Placid, FL

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

550

Across 275 offices

Clients per advisor

53 Typical

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Luis Barrionuevo is a financial advisor with Ameritas Advisory Services, LLC, holding the ChFC® designation and Series 63 license, and has 35 years of industry experience. He previously worked at Principal Life Insurance Co. and Principal Securities Inc. from 2016 to 2021. Outside of his advisory role, Barrionuevo owns and manages Apex Financial Services LLC, where he oversees agent recruitment and development and engages in personal sales of insurance products. Ameritas Advisory Services provides fee-based investment management, financial planning, and retirement-plan advisory services to individuals, corporations, and institutional clients. The firm offers both discretionary and non-discretionary programs through a combination of in-house portfolios, third-party managers, and integrated solutions with Ameritas affiliates.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services, typically collected 50% in advance and 50% upon delivery

Percentage

$0 - $250,000: Up to 2.00% $250,001 - $500,000: Up to 1.75% $500,001 - $750,000: Up to 1.50% $750,001 - $1,000,000: Up to 1.25% $1,000,001 - $3,000,000: Up to 1.00% $3,000,001+: Negotiable or as low as 0.75% depending on program

Commissions

Commission-based compensation may apply for variable insurance products sold through affiliated broker-dealer AIC

Project-based

Hourly financial planning fees up to $500/hour

Other

Account minimum: Varies by program; see specific program minimums below Minimum fee: Minimum annual program fees such as $40 or $50 depending on program Fee-only: Financial planning and consulting fees charged as hourly fees up to $500/hour or flat fees; one-time or ongoing basis

Location

See office

Lake Placid, FL

Lake Placid FL

Advisors at this office

1

Most active in

Florida

Work history

35 years of industry experience

Ameritas Advisory Services, LLC

2021 - Present • 5 years

Lincoln, NE

Ameritas Investment Company, LLC

2021 - Present • 5 years

Lincoln, NE

Apex Financial Services LLC

2021 - Present • 5 years

Lake Placid, FL

Ameritas Life Insurance Corp

2021 - Present • 5 years

Lincoln, NE

PRINCIPAL LIFE INSURANCE CO

2016 - 2021 • 5 years

Miramar, FL

Principal Securities INC

2016 - 2021 • 5 years

Miramar, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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James C

CFP®

Lake Placid, FL

James A. Colley, Inc.

James Colley is a CFP® professional with 27 years of experience in the financial advisory industry. He has operated his independent firm, James A. Colley, Inc., since 2013 in Lake Placid, Florida. James A. Colley, Inc. offers fee-only investment advisory and financial planning services to individual clients, utilizing mutual funds, individual equities, fixed-income instruments, and ETFs. The firm combines fundamental and technical analysis with asset-allocation tools such as modern portfolio theory and tactical allocation to manage portfolios aligned with clients’ time horizons and risk tolerances.

College savings (529s, UTMA, etc.) General estate planning guidance Cash flow / budgeting
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Shannon B

Series 66

Lake Placid, FL

Principal Financial Services

Shannon Barrionuevo is a Series 66-credentialed financial advisor with Principal Financial Services in Lake Placid, FL, bringing 25 years of industry experience. She has been with Princor Financial Services and Principal Life Insurance Co. since 2003. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
user avatar

James B

Series 66

Lake Placid, FL

J. W. Cole Advisors, Inc.

James Bauer is a financial advisor at J.W. Cole Advisors, Inc. with 26 years of industry experience. He holds the Series 66 designation and has been with J.W. Cole Advisors since 2014. Outside of his advisory work, he owns and operates a fruit farm in Lake Placid, Florida. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent advisers. The firm provides portfolio management, fee-based financial planning, access to third-party managers, and various managed account solutions.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retired Founder/Business Owner
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James D

Series 63, Series 66

Lake Placid, FL

Independent Financial Group, LLC

James Dinapoli is a financial advisor at Independent Financial Group, LLC with 38 years of industry experience. He holds Series 63 and Series 66 licenses and has worked previously at firms including Cadaret, Grant & Co., Inc., Securities America Advisors, and OSAIC. Dinapoli is also involved in insurance sales based on client needs. Independent Financial Group is a large, integrated advisory and brokerage firm serving individuals, trusts, corporations, and plan sponsors. The firm offers investment advisory programs, financial planning, and retirement plan services, utilizing both in-house and third-party manager models to deliver tailored strategies across various risk profiles.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive

Kevin W

Series 66

Lake Placid, FL

Edward Jones

Kevin Welborn is a financial advisor at Edward Jones with a Series 66 designation and one year of industry experience. Prior to joining Edward Jones in 2024, he worked in education for several years, including roles at Florida Virtual School and school districts in Highlands and Hillsborough counties. Edward Jones is a full-service wealth management firm that serves over four million individual and institutional clients. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, supported by a nationwide network of more than 23,700 financial advisors.

College savings (529s, UTMA, etc.) Retirement income strategy Business ownership considerations Founder/Business Owner

Brittany H

CFP®, Series 66

Lake Placid, FL

Edward Jones

Brittany Higgins is a CFP® with four years of industry experience, currently serving as a financial advisor at Edward Jones. She previously worked with the firm during multiple periods starting in 2019 and has also served on the School Board of Highlands County. Higgins is a board member of the Children's Museum of Highlands, where she participates in board meetings and volunteers. Edward Jones is a full-service wealth management firm with over 23,700 advisors serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, supported by a large retail advisor network and affiliated financial services.

College savings (529s, UTMA, etc.) Retirement income strategy Business ownership considerations Founder/Business Owner
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