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Luke Shourds

Advisor at Wealth Enhancement Advisory Services, LLC — Bowling Green, KY

Updated today

Credentials

Series 66

Experience

< 1 year

Location

Bowling Green, KY 42103

Wealth Enhancement Advisory Services, LLC logo

Wealth Enhancement Advisory Services, LLC

Enterprise

Total advisors

1,001

Across 317 offices

Clients per advisor

81 High

Avg AUM per client

$1,378,035 Very High

HNW client ratio

34% High

About

Luke Shourds is a financial advisor at Wealth Enhancement Advisory Services, LLC, holding a Series 66 designation and based in Bowling Green, KY. He has been in the financial services industry since 2025, with prior experience at MML Investors Services LLC and MassMutual Life Insurance Company. Outside of finance, he participated with the Tom Sawyer Swim Team from 2022 to 2024. Wealth Enhancement Advisory Services provides financial planning, discretionary and non-discretionary asset management, and retirement-plan consulting for individuals, high-net-worth clients, corporations, and retirement plans. The firm manages over $122 billion in assets and utilizes a diversified investment approach blending passive and active strategies overseen by an internal Investment Committee.

Client services

Based on Wealth Enhancement Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Erisa 3(38) investment manager

Expertise

Based on Wealth Enhancement Advisory Services, LLC

Active portfolio management Factor investing / smart beta Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Wealth Enhancement Advisory Services, LLC

Executive Founder/Business Owner Retired

Demographic focus

Based on Wealth Enhancement Advisory Services, LLC

HENRY (High Earners, Not Rich Yet) Mid-Career Professionals Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Fixed

Flat fees from $250 to $50,000 for financial planning and consulting services

Percentage

$0 - $999,999 or less: 1.50% annually $1,000,000 - $2,000,000: 1.25% annually $2,000,000+: 1.00% annually

Commissions

Hybrid advisors may earn commissions on securities sold through brokerage accounts; commissions vary by product

Project-based

Hourly fees up to $600 per hour for financial consulting/planning services

Other

Minimum fee: Minimum annual fees may apply, for example, $40 to $65 minimum annual per account platform fees; minimum annual fee may be waived at WEAS's discretion Fee-only: Financial planning fees up to $25,000; hourly fees up to $600 per hour; flat fees from $250 to $50,000

Location

See office

Bowling Green, KY

1131 Fairview Ave, Suite 203

Bowling Green KY 42103

Advisors at this office

6

Most active in

Kentucky

Work history

< 1 year of industry experience

Wealth Enhancement Brokerage Services

2026 - Present • 1 year

Bowling Green, KY

WEALTH ENHANCEMENT ADVISORY SERVICES

2026 - Present • 1 year

Bowling Green, KY

Wealth enhancement group

2026 - Present • 1 year

Bowling Green, KY

MML Investors Services LLC

2025 - 2026 • 1 year

Franklin, TN

MassMutual Life Insurance Company

2025 - 2026 • 1 year

Franklin, TN

Tom Sawyer Swim Team

2022 - 2024 • 2 years

Louisville, KY

University of Louisville

2021 - 2025 • 4 years

Louisville, KY

Donatos Pizza

2017 - 2021 • 4 years

Bowling Green, KY

Unemployed

2015 - 2017 • 2 years

Bowling Green, KY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

PJ G

CFP®

Bowling Green, KY

Trella Wealth

PJ Gibbs, CFP®, is the founder of Trella Wealth, a fee-only financial planning firm that provides comprehensive financial planning and investment management for families, pre-retirees, and retirees. With over six years of experience at a regional Registered Investment Advisor, PJ established Trella Wealth to offer a client-centered approach focusing on personalized, flexible, and actionable strategies. As a Certified Financial Planner™, PJ emphasizes clear and transparent communication, ensuring his clients are well-informed and confident in their financial decisions. He offers services like retirement planning, tax-efficient strategies, and investment management, always prioritizing clients' unique goals. Trella Wealth operates on a fee-only basis, meaning it does not earn commissions from selling products, ensuring that PJ's advice is always in the best interest of his clients. The firm's approach involves creating tailored financial plans that adapt to life's changes, with regular reviews to ensure clients stay on track toward their financial goals. PJ works closely with clients to help them prepare for retirement, manage their investments, and develop strategies for preserving and growing their wealth. When not helping clients simplify their financial lives, you can find PJ spending time with his wonderful wife and four kids, traveling, or looking for his golf ball.

Wealth management General retirement planning General tax planning Founder/Business Owner
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William B

Series 65

Bowling Green, KY

Dollars & Sense Financial Fitness

William Buckman is a financial advisor at Dollars & Sense Financial Fitness with one year of industry experience. He holds a Series 65 designation and previously worked at Lord from 2004 to 2021 before a brief retirement. Dollars & Sense Financial Fitness serves individual clients, including high-net-worth individuals, by providing portfolio management, financial planning, and one-on-one financial coaching. The firm uses a long-term trading approach with cyclical and fundamental analysis, operates on a non-discretionary basis, and incorporates financial coaching methods such as the Dave Ramsey “7 baby steps” and a debt-snowball strategy.

Cash flow / budgeting College savings (529s, UTMA, etc.)
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Sabina L

CFP®

Smiths Grove, KY

Avant-Garde Wealth

Sabina Lewis is a CFP® with eight years of industry experience, currently serving as the sole advisor at Avant-Garde Wealth. Her work history includes roles at Origin Financial, Journey Financial Management, and several entrepreneurial and instructional positions outside finance. Avant-Garde Wealth is an independent firm that provides financial planning, investment management, and financial education to individuals, businesses, and non-profit organizations. The firm employs a long-term, research-based investment approach focused on index mutual funds and ETFs, offering customized Investment Policy Statements and discretionary management with regular reviews.

General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Widow/Widower
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Grant P

Series 65

Bowling Green, KY

Journey Financial Management, LLC

Grant Patterson is a financial advisor at Journey Financial Management, LLC with two years of industry experience. He holds a Series 65 designation and has prior experience at South Central Bank and Payroll Vault. Patterson is also a licensed life insurance agent in Kentucky, offering life insurance options to clients. Journey Financial Management provides advisory services to individuals, business-sponsored retirement plans, and other entities. The firm focuses on passive, cost-aware investment strategies using index mutual funds and ETFs, tailoring allocations to client goals, life stage, and risk tolerance while serving about 77 clients with a four-advisor team.

Cash flow / budgeting Debt management General retirement planning
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Richard F

CFP®, Series 63

Bowling Green, KY

Journey Financial Management, LLC

Richard Fontenot is a CFP® with 18 years of experience in financial advising at Journey Financial Management, LLC. He has managed or owned several businesses, including Boxcar, LLC and Banana Stand Ventures, LLC. Outside of advisory work, he is involved in business consulting, insurance sales, and RV rental operations. Journey Financial Management serves individuals, business-sponsored retirement plans, and other entities, offering financial planning, discretionary investment management, and specialized services such as SIMPLE IRA advisory and donor-advised fund portfolio management. The firm focuses on passive, cost-aware investment strategies tailored to clients' goals and risk profiles.

Cash flow / budgeting Debt management General retirement planning
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Bradley H

Series 65

Bowling Green, KY

Hinton Financial

Bradley Hinton is a financial advisor at Hinton Financial with six years of industry experience. He holds the Series 65 designation and has previously worked at AE Wealth Management and the Financial Planning Center. Hinton Financial operates as both an advisory firm and an affiliated insurance agency, with principals licensed to sell insurance. Hinton Financial provides advisory services to individuals, trusts, estates, charitable organizations, and business entities by connecting clients with registered third-party managers. The firm focuses on matching clients to appropriate investment strategies and monitors third-party manager performance while handling client documentation and disclosures.

Active portfolio management Options & derivatives strategies
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