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Magen Lane Fong

Advisor at UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner — Medford, OR West 8th St

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

19 years

Location

Medford, OR 97501

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Enterprise

Total advisors

363

Across 202 offices

Clients per advisor

83 High

Avg AUM per client

$410,135 Typical

HNW client ratio

16% Typical

About

Magen Fong is a CFP® with 19 years of experience in the financial industry and is currently associated with United Planners Financial Services of America as a Limited Partner. Prior to joining United Planners, she worked at Voya Financial Advisors for ten years and has also been involved in other ventures including online sales on platforms such as Poshmark and Etsy, as well as serving as a legal guardian and class facilitator for Dave Ramsey's Financial Peace University. United Planners Financial Services is a national wealth-management enterprise serving a diverse client base including individuals, retirement plans, corporations, and trusts. The firm offers advisory and brokerage services through independent representatives, utilizing a variety of custodians and third-party managers, with a significant portion of assets managed on a non-discretionary basis.

Client services

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management

Occupation focus

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Founder/Business Owner Retired Executive

Demographic focus

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Established Professionals

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Fee options

Fixed

Financial Planning/Consulting Fees may be fixed (flat) fees; negotiated individually.

Percentage

$0+: Advisory Fee negotiated individually, up to 3.0% annually maximum $0+: Pershing Program Fee (tiered): ranges 0.19% to 0.05% depending on size; minimum $125/year billed quarterly $0+: TPC Admin Fee: $8 per account per month $0+: Pershing UPlan Program Fee (tiered): 0.19% to 0.05% with $125 annual minimum $0+: Pershing UPlan II Program Fee (tiered): 0.12% to 0.05% with $125 annual minimum $0+: Pershing DIY Program Fee (tiered): 0.19% to 0.05% with $125 annual minimum

Commissions

Commission-based products available through BD capacity; commissions vary by product.

Project-based

Financial Planning/Consulting Fees may be hourly; negotiated individually.

Other

Account minimum: $10,000 for some account types; $25,000 for others; $100,000 for others; varies by account type and custodian; exceptions may be granted case-by-case Fee-only: Financial Planning/Consulting Fees can be fixed or hourly; negotiated individually; can be one-time or ongoing; initial deposit up to half of fee may be requested.

Location

See office

Medford, OR West 8th St

210 West 8th St

Medford OR 97501

Advisors at this office

6

Most active in

Oregon

Work history

19 years of industry experience

Amazon Sales

2025 - 2026 • 1 year

Medford, OR

Oregon HB4086 Committee

2025 - 2025 • 1 year

Medford, OR

United Planners

2024 - Present • 2 years

Scottsdale, AZ

Lewis Stefani Group

2024 - 2024 • 1 year

Portland, OR

Books of Hope

2023 - Present • 3 years

Medford, OR

Poshmark

2021 - Present • 5 years

Medford, OR

Legal Guardian per Oregon DHS

2021 - Present • 5 years

Medford, OR

Magen L Fong

2020 - Present • 6 years

Medford, OR

Rental Property

2018 - Present • 8 years

Medford, OR

Etsy

2018 - Present • 8 years

Medford, OR

VOYA Financial Advisors

2014 - 2024 • 10 years

Medford, OR

SELF-EMPLOYED

2011 - 2017 • 6 years

Medford, OR

Summit Financial Group Inc

2009 - 2011 • 2 years

Medford, OR

Raymond James Financial

2009 - 2009 • 1 year

Raymond James Financial Services, inc.

2008 - 2009 • 1 year

Ashland, OR

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael P

Series 66

Central Point, OR

Penfield Investments LLC

Michael Penfield is the sole advisor at Penfield Investments LLC in Central Point, OR, holding a Series 66 designation with 17 years of industry experience. His background includes three years at Edward Jones and twelve years at FanDistro prior to founding Penfield Investments in 2022. In addition to advisory work, he dedicates part of his time to insurance product sales. Penfield Investments LLC provides asset management and financial planning services primarily to individual and high-net-worth clients, managing approximately $4.87 million in non-discretionary assets. The firm utilizes fundamental, technical, and charting analysis, manages held-away retirement accounts through a third-party platform, and integrates an affiliated insurance business.

Cash flow / budgeting Debt management
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Tanner W

CFP®

Jacksonville, OR

Practice First Investment Advisors LLC

Tanner Woolley is a CFP® professional with experience spanning several firms including PricewaterhouseCoopers and Hall CPA PLLC. He currently serves at Practice First Investment Advisors LLC, where he has worked since 2026. His background includes roles in both financial planning and accounting. Practice First Investment Advisors LLC provides portfolio management and financial planning services to individuals and high-net-worth clients, employing fundamental analysis and modern portfolio theory within a long-term investment approach tailored to client-specific factors such as risk tolerance and tax considerations.

Wealth management
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Michael H

Series 66

Ashland, OR

True Purpose Advisors, LLC

Michael Hansen is the sole advisor at True Purpose Advisors, LLC in Ashland, Oregon, with 13 years of industry experience. He holds a Series 66 designation and previously worked at Retirement Asset Managers, Inc. from 2017 to 2018. In addition to his advisory role, Hansen operates a business consulting firm, ProfitMax Professionals, LLC, where he serves as Managing Member. True Purpose Advisors serves individuals, high-net-worth clients, business owners, and various business entities by offering cashflow management coaching, insurance and protection analysis, and asset allocation advice. The firm utilizes a client questionnaire to assign accounts to model portfolios managed through a co-advisory relationship with Matson Money, which handles trading and portfolio management.

Cash flow / budgeting Life insurance needs analysis Disability insurance Founder/Business Owner
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Stephen G

Series 63, Series 65

Central Point, OR

Gerritz Wealth Management, Inc.

Stephen Gerritz is the sole advisor at Gerritz Wealth Management, Inc. in Central Point, Oregon, holding Series 63 and Series 65 licenses with 15 years of industry experience. He has operated his independent advisory firm since 1999. Gerritz Wealth Management provides active portfolio management and advisory services to individuals, high-net-worth clients, and profit-sharing plans. The firm employs a tactical asset allocation strategy that integrates fundamental and technical analysis using proprietary timing tools to manage discretionary portfolios.

Active portfolio management Wealth management
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Richard S

Ashland, OR

Schultz and Associates Inc.

Richard Schultz is the sole advisor at Schultz and Associates Inc. in Ashland, OR, with 22 years of industry experience. He has been with Schultz and Associates since 1981. Outside of his advisory work, he owns and operates Kitchen Creek Vineyards. Schultz and Associates provides discretionary portfolio management primarily for individual clients and a small number of pension or profit-sharing plans, focusing on liquid asset management. The firm employs a research-based, top-down approach emphasizing exchange-traded funds, closed-end funds, and short-term Treasury instruments, while maintaining detailed operational controls and customized account management.

Wealth management
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Cassandra D

CFP®

Ashland, OR

Nagel & Padilla, LLC

Cassandra Dexter is a CFP® professional with 12 years at Nagel & Padilla, LLC and five years of industry experience. She has worked exclusively with the firm since 2014 in Ashland, OR. Nagel & Padilla, LLC provides accounting, tax, payroll, bookkeeping, and business consulting services alongside financial planning and investment advisory for individuals, trusts, estates, charitable organizations, and small businesses. The firm emphasizes written financial plans and client communication while not acting as custodian of assets or engaging in discretionary trading.

General tax planning General retirement planning Cash flow / budgeting
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