Marlon Alexis Herrera

Advisor at Edward Jones — Jacksonville, FL 12443 San Jose Blvd

Updated today

Credentials

CFP®, Series 66

Experience

9 years

Location

Jacksonville, FL 32223-8646

Edward Jones logo

Edward Jones

Institution

Total advisors

24,095

Across 14,159 offices

Clients per advisor

167 Very High

Avg AUM per client

$246,728 Low

HNW client ratio

9% Low

About

Marlon Herrera is a CFP® and Series 66-registered financial advisor with nine years of industry experience. He is currently with Edward Jones in Jacksonville, FL, having previously worked at Southern Capital and Bank of America, N.A. There are no notable outside business activities reported. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients through a network of approximately 23,701 financial advisors and 15,121 branch offices. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies and separately managed accounts, operating under a fiduciary standard.

Client services

Based on Edward Jones

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Divorce financial planning Business ownership considerations General estate planning guidance Wealth management

Occupation focus

Technology Professional Founder/Business Owner Doctor or Medical Professional

Demographic focus

Hispanic/Latino/Latinx

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Fee options

Percentage

$0+: Up to 1.35% annually Program Fee $0+: Up to 0.05% annually Platform Fee $0+: 0.00% to 0.45% annually SMA Manager Fees (if applicable)

Other

Account minimum: $5,000 Fee-only: Annual Program Fee up to 1.35%, Platform Fee up to 0.05%, plus SMA Manager Fees (0.00% to 0.45%); fees are asset-based and paid monthly in arrears.

Location

See office

Jacksonville, FL 12443 San Jose Blvd

12443 San Jose Blvd Suite 104

Jacksonville FL 32223-8646

Advisors at this office

2

Most active in

Florida

Work history

9 years of industry experience

Edward Jones

2025 - Present • 1 year

St. Louis, MO

Southern Capital

2023 - 2025 • 2 years

Tallahassee, FL

Bank of AMerica, N.A.

2016 - 2023 • 7 years

Jacksonville, FL

Merrill

2016 - 2023 • 7 years

Jacksonville, FL

ADT LLC

2014 - 2016 • 2 years

Jacksonville, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Jerry P

Series 63, Series 65

Jacksonville, FL

JLP Investments

Jerry Parrish is the sole advisor at JLP Investments in Jacksonville, FL, holding Series 63 and Series 65 licenses with 20 years of industry experience. His prior experience includes 15 years at Dempsey Lord Smith, LLC, and he currently operates Parrish Insurance Agency, a licensed insurance producer affiliated with his investment firm. JLP Investments provides fee-based advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm utilizes custom portfolio management with tactical allocation, employing fundamental, technical, and cyclical analysis, and leverages third-party managers and TAMP programs, alongside retirement plan consulting and 1031 exchange assistance.

Wealth management Retirement plans for business owners (SEP, solo 401k) Income planning General tax planning Real estate investing
user avatar

Mario P

CFP®, Series 66

Jacksonville, FL

Toams Financial

Mario Payne is a CFP® professional with 18 years of industry experience, currently serving as the sole advisor at Toams Financial. Prior to founding Toams Financial in 2019, he worked for Raymond James Financial Services from 2013 to 2019. Outside of advisory services, Mr. Payne is an Independent Insurance Agent and holds minority ownership stakes in several technology and real estate platforms, including Let Bob LLC, a software app focused on investment strategies and trading automation. He is also the author of the book *The Relax Estate - The Relax Investor*. Toams Financial provides discretionary investment management and financial planning to individual and high-net-worth clients, using a mix of fundamental, technical, cyclical, behavioral, and charting analysis in a primarily long-term investment approach. The firm integrates AI-driven products such as the Let Bob AI Powered Momentum ETF (LETB) into client portfolios and manages a notably high client load for a single-advisor practice.

ESG / Sustainable investing
user avatar

Grysko J

Series 65

Jacksonville Beach, FL

Ascend Wealth Advisors, LLC

James Grysko is a financial advisor at Ascend Wealth Advisors, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Swindell Bohn Durden & Phillips PL and PGA TOUR, Inc. Ascend Wealth Advisors provides investment supervisory services primarily to institutional and pooled-plan clients, employing a value-driven, fundamental investment approach that emphasizes companies with strong balance sheets, steady earnings, and dividend histories. The firm also offers investor education seminars and operates under an affiliation with a public accounting firm and a third-party money manager through a fee-sharing arrangement.

Active portfolio management Options & derivatives strategies Founder/Business Owner Retired
user avatar

Ulrike B

CFP®

Ponte Vedra Beach, FL

Sapphire Wealth Consulting, Inc.

Ulrike Bittenbinder is a CFP® professional with nine years of industry experience. She has worked at Sapphire Wealth Consulting, Inc. since 2016, with a brief period at Ken Zahn / University of North Florida from 2017 to 2021, and also has experience with Paul A Moir M.D. P.A. from 2012 to 2021. Sapphire Wealth Consulting, Inc. provides investment management, financial planning, and retirement consulting services to individuals, families, high-net-worth clients, and employer-sponsored retirement plans. The firm emphasizes client-specific policy construction and strategic asset allocation, managing both discretionary and non-discretionary accounts with a range of instruments including equities, fixed income, ETFs, private equity, and private credit.

Private / alternative investments Real estate investing Options & derivatives strategies ESG / Sustainable investing
user avatar

Jeffrey M

CFP®, Series 63, Series 65

Saint Johns, FL

Create Wealth Financial Planning LLC

Jeffrey Mcdermott is a CFP® professional with 20 years of industry experience, currently serving as the sole advisor at Create Wealth Financial Planning LLC in Saint Johns, FL. His prior experience includes roles at Wealth Mode Financial Planning and TIAA-CREF Individual & Institutional Services. Create Wealth Financial Planning LLC serves individual clients, high-net-worth individuals, and small businesses by providing tailored investment management alongside comprehensive and project-based financial planning. The firm focuses on passive portfolio construction guided by Modern Portfolio Theory, using low-cost index funds and ETFs, and offers subscription-style ongoing planning with a one-year minimum commitment.

General retirement planning College savings (529s, UTMA, etc.) Tax strategies for small businesses Cash flow / budgeting Founder/Business Owner
user avatar

Julie B

CFP®, Series 63, Series 65

Ponte Vedra Beach, FL

Ignite Financial LLC

Julie Betoni is a CFP® professional with 24 years of industry experience. She is the principal and sole advisor at Ignite Financial LLC, an independent registered investment adviser, and has previously worked at Ameriprise Financial Services and Raymond James & Associates. Betoni also serves as president and managing member of True North Group, LLC, a non-investment-related business entity. Ignite Financial LLC provides comprehensive financial planning, discretionary investment management, and pension consulting primarily to executives, business owners, and individuals with complex financial situations. The firm uses firm-developed model portfolios and a combination of technical, fundamental, and cyclical analysis within a modern portfolio framework to manage approximately $22 million in discretionary assets.

Executive Founder/Business Owner Approaching retirement Mid-Career Professionals
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