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Michael Donald Fitch

Advisor at Merit Financial Advisors — Sebring, FL

Updated today

Credentials

Series 63, Series 65

Experience

40 years

Location

Sebring, FL 33870

Merit Financial Advisors logo

Merit Financial Advisors

Multi-team

Total advisors

287

Across 94 offices

Clients per advisor

70 High

Avg AUM per client

$897,421 High

HNW client ratio

22% Typical

About

Michael Fitch is a financial advisor at Merit Financial Advisors with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Wells Fargo Clearing and Citigroup Global Markets. He serves as president of the 3B Foundation, a charity based in Sebring, FL. Merit Financial Advisors is a multi-team registered investment adviser with 264 advisors serving over 20,000 clients across 66 offices and managing approximately $23.9 billion in assets. The firm offers coordinated wealth-management services with a focus on long-term, diversified portfolios using centrally managed models overseen by an internal Investment Management team.

Client services

Based on Merit Financial Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Merit Financial Advisors

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business ownership considerations

Occupation focus

Based on Merit Financial Advisors

Founder/Business Owner Retired Executive

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Fee options

Fixed

Financial planning fees can be flat fees, typically not exceeding $100,000, often prorated and payable monthly or quarterly

Percentage

$0 - $100,000: 1.50% $100,000 - $250,000: 1.25% $250,000+: 1.00%

Project-based

Up to $100,000 total for financial planning services; specific hourly rate not stated

Subscriptions

Ongoing financial planning fees payable annually, quarterly, or monthly; specific amounts not stated

Location

See office

Sebring, FL

145 W. Center Ave.

Sebring FL 33870

Advisors at this office

1

Most active in

Florida · Texas

Work history

40 years of industry experience

Merit Financial Advisors

2025 - Present • 1 year

Sebring, FL

Second Half Financial Partners, LLC

2021 - 2025 • 4 years

Sebring, FL

Swaine & Leidel Wealth Services, LLC

2018 - 2021 • 3 years

Sebring, FL

Wells Fargo Clearing

2009 - 2018 • 9 years

Sebring, FL

Citigroup Global Markets

1993 - 2009 • 16 years

Sebring, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John S

Series 63, Series 65

Sebring, FL

Second Half Financial Partners, LLC

John Swaine is a financial advisor with Second Half Financial Partners, LLC, holding Series 63 and Series 65 licenses and 26 years of industry experience. His prior roles include positions at Raymond James Financial Services and managing member roles in multiple LLCs. Outside of advising, he serves part-time as a police officer with the Sebring Police Department. Second Half Financial Partners provides discretionary investment management and financial consulting to individuals, small businesses, trusts, and foundations, with a focus on first responders, business owners, and clients planning for or in retirement. The firm constructs diversified, long-term portfolios using asset and tactical allocation and manages approximately $364 million for over 1,100 clients.

Retirement income strategy Income planning General estate planning guidance Divorce financial planning Tax-loss harvesting Founder/Business Owner Approaching retirement
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Victor D

Series 63, Series 65

Sebring, FL

Waypoints Financial

Victor Divietro is a financial advisor with Waypoints Financial in Sebring, FL, holding Series 63 and Series 65 licenses and possessing 31 years of industry experience. His prior roles include positions at Merrill, A. G. Edwards & Sons, Wells Fargo Clearing, Cambridge Investment Research Advisors, and WFG Investments. Outside of advisory work, he manages two holding companies related to commercial real estate in Sebring. Waypoints Financial provides discretionary portfolio management and financial planning services to individuals, trusts, estates, charitable organizations, banks, and businesses. The firm operates its own wrap fee program, offering tailored investment strategies that include advanced trading techniques and ongoing portfolio monitoring.

General retirement planning Cash flow / budgeting Options & derivatives strategies
user avatar

George L

Series 63, Series 66

Sebring, FL

Second Half Financial Partners, LLC

George Leidel Jr. is a financial advisor with Second Half Financial Partners, LLC, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. His background includes roles at Heartland Tax and Accounting, LLC, Leidel Capital, Inc., and Raymond James Financial. Outside of advising, he serves as president or managing member of several holding companies and is involved in tax preparation and IRS representation through Platinum Financial Partners, LLC. Second Half Financial Partners provides discretionary investment management and financial consulting primarily to individuals, small businesses, trusts, and foundations, with a focus on first responders, business owners, and clients planning for or in retirement. The firm constructs diversified, long-term portfolios using asset and tactical allocation strategies and manages an elevated client load across its team of five advisors.

Retirement income strategy Income planning General estate planning guidance Divorce financial planning Tax-loss harvesting Founder/Business Owner Approaching retirement
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Thomas C

Series 63, Series 65

Sebring, FL

Waypoints Financial

Thomas Crutchfield is a financial advisor at Waypoints Financial with 29 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at WFG Investments Inc. from 2011 to 2017 before joining Waypoints Financial in 2009. Outside of advising, he serves on the board of Crutchfield Groves, Inc., a holding company for owner-financed properties. Waypoints Financial is an SEC-registered investment adviser serving individuals, trusts, estates, charitable organizations, banks, and business entities. The firm offers discretionary portfolio management and standalone financial planning, using fundamental, technical, and cyclical analysis with a range of strategies, including long- and short-term equity positions and margin borrowing.

General retirement planning Cash flow / budgeting Options & derivatives strategies
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John C

CFP®, Series 63, Series 65

Sebring, FL

Waypoints Financial

John Clark is a CFP® with 34 years of industry experience and is currently a financial advisor at Waypoints Financial in Sebring, FL. He previously worked at Wfg Investments Inc from 2011 to 2017. Outside of his advisory role, Clark owns and operates a cattle ranch in Sebring, Florida. Waypoints Financial is an SEC-registered investment adviser serving individuals, trusts, estates, charitable organizations, banks, and business entities. The firm offers discretionary portfolio management and standalone financial planning, utilizing fundamental, technical, and cyclical analysis and employing a range of strategies including the use of borrowing and margin where appropriate.

General retirement planning Cash flow / budgeting Options & derivatives strategies
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Phillip S

Series 63, Series 65

Sebring, FL

Second Half Financial Partners, LLC

Phillip Statler is a financial advisor at Second Half Financial Partners, LLC with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked in tax preparation services as president of SFS Tax Services, Inc., and as a partner and tax preparer at Heartland Tax and Accounting, LLC. Statler also serves as an insurance agent through Statler Financial Services, Inc. Second Half Financial Partners provides discretionary investment management and financial consulting to individuals, small businesses, trusts, and foundations, with a focus on first responders, business owners, and clients planning for or in retirement. The firm’s investment approach involves portfolio construction using ETFs, dividend-paying stocks, and bonds, guided by fundamental, technical, and cyclical analysis.

Retirement income strategy Income planning General estate planning guidance Divorce financial planning Tax-loss harvesting Founder/Business Owner Approaching retirement
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