Merit Financial Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$17,984,309,378
Clients
20,040
Advisors
287
across 94 offices
About
Merit Financial Advisors is a multi‑team registered investment adviser with 264 advisors serving roughly 20,040 clients across 66 offices and managing about $23.9 billion in client assets. The firm provides coordinated wealth‑management services including asset management, financial planning, retirement plan advice and participant consulting, employee financial‑wellness programs, and educational workshops as described in its ADV brochure.
The firm’s investment approach centers on long‑term, diversified portfolios built from centrally managed “sleeves” and standard model allocations overseen by an internal Investment Management team and Investment Committee; advisors can customize models, use separate account managers, or manage accounts directly. Merit implements both discretionary and non‑discretionary authority, relies primarily on fundamental analysis (with technical and cyclical methods as supplementary tools), and uses third‑party platforms and an internally sponsored wrap program to support client account management and held‑away assets.
Noteworthy distinctions include that many of its investment advisor representatives are dually registered as broker‑dealer registered representatives and the firm maintains an affiliated broker‑dealer entity, arrangements the brochure highlights as creating potential conflicts between commission and advisory activities that are managed through supervisory and disclosure practices. The firm also offers specialized services less common among peers — including independent fiduciary and trustee services for ESOPs and other qualified plans, a defined wrap program available to legacy accounts, and disclosed business relationships (including a financial‑wellness provider and custodian referral arrangements) that the firm identifies and addresses in its compliance documents.
Client services
Expertise
Occupation focus
Fee options
Financial planning fees can be flat fees, typically not exceeding $100,000, often prorated and payable monthly or quarterly
$0 - $100,000: 1.50% $100,000 - $250,000: 1.25% $250,000+: 1.00%
Up to $100,000 total for financial planning services; specific hourly rate not stated
Ongoing financial planning fees payable annually, quarterly, or monthly; specific amounts not stated
Main office
See office2400 Lakeview Parkway Suite 550
Alpharetta GA 30009
Advisors at this office
38
Offices (94)
Alpharetta, GA Lakeview Parkway
2400 Lakeview Parkway Suite 550, Alpharetta, GA 30009
38 advisors
Sheboygan Falls, WI Fond Du Lac Ave
1160 Fond Du Lac Ave, Sheboygan Falls, WI 53085
13 advisors
Madison, WI Atlas Avenue
814 Atlas Avenue, Madison, WI 53714
10 advisors
Issaquah, WA
6415 E Lake Sammamish Pkwy SE, Suite 100, Issaquah, WA 98029
9 advisors
Chicago, IL N. Clark Street
20 N. Clark Street, Suite 2825, Chicago, IL 60602
8 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Allegiance Advantage Group · Allegiance Financial Strategies Group · Allegiance Retirement Solutions · Bautz Family Financial · Bluhawk Wealth Management · Botsford Financial · Botsford Financial Group · Botsford Private Wealth · Consilium Associates · Consilium Financial Group · Cpa Retirement Network · Fiduciary Services · Financial Development Systems · Global Wealth Advisors · Guided Capital Wealth Management · Independent Advisor Partners · King Financial Partners · Kirsch & Associates · Merit · Merit 401(k) Maximizer · Merit Financial Advisors · Merit Financial Advisors LLC · Merit Financial Group, LLC · Merit Financial Inc · Merit Wealth Advisors · Mersberger Financial Group · Nextstage Consulting · Pioneer Financial · Price Financial Group · Reason Financial · Safeguard Wealth Management · Sharp Advisors · Simplified Financial · The Family Hug · The Merit Retirement Advantage · The Retirement Coach · Union Financial Advisors · Wealth Realm · Worksite Financial Wellness
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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