Nicholas Robert Lanier Jr.

Advisor at Shore Point Advisors, LLC — Brielle, NJ

Updated today

Credentials

Series 66

Experience

4 years

Location

Brielle, NJ 08730

Shore Point Advisors, LLC logo

Shore Point Advisors, LLC

Team

Total advisors

10

Clients per advisor

64 Typical

Avg AUM per client

$488,598 Low

HNW client ratio

14% Low

About

Nicholas Lanier is a Financial Advisor with Merrill Lynch Wealth Management. He provides clients with personalized financial guidance, focusing on strategies to achieve short-, mid-, and long-term goals. His services encompass investment consulting, retirement planning, liquidity management, tax minimization, and small business strategies. Nicholas also facilitates access to Bank of America specialists for banking, credit, home financing, and small business solutions.

Nicholas holds a Bachelor's Degree from Towson University and is designated as a Personal Investment Advisor (PIA). He has extensive experience working with diverse client needs, including college education planning, managing new wealth, defined contribution plans, and financial planning for women. Based in Belmar, New Jersey, he emphasizes building trusted relationships within the community, which he regards as essential to a successful financial advisory partnership.

Active in his local community, Nicholas is involved with several non-profit organizations benefiting the surrounding areas and is a member of the Friendly Sons of the Shillelagh. Outside of work, he enjoys basketball, football, golfing, reading, swimming, and spending time with his family. He is committed to helping clients start or revisit their financial planning journeys with trust and confidence.

Client services

Based on Shore Point Advisors, LLC

Financial planning Portfolio management Pension consulting Financial consulting

Expertise

College savings (529s, UTMA, etc.) General retirement planning Wealth management Tax-loss harvesting Business sale tax planning

Occupation focus

Based on Shore Point Advisors, LLC

Founder/Business Owner Executive

Demographic focus

Women Professionals Women's Finance

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Fee options

Fixed

Fixed fee for financial planning and consulting services ranges from $150 to $500. Annual financial planning fee of $3,000 for clients under $500,000 AUM (billed monthly).

Percentage

$125,000 - $500,000: 1.25% $500,001 - $1,000,000: 1.10% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.75% Above $10,000,000+: 0.65%

Commissions

Commission-based compensation earned by affiliated insurance agents for insurance product sales, including annuities.

Project-based

Hourly fee of $250 for financial planning and consulting services (negotiable).

Other

Account minimum: $500,000 Minimum fee: Annual financial planning fee of $3,000 for clients with less than $500,000 assets (billed monthly at $250/month). Minimum fee waived if assets exceed $500,000. Fee-only: Hourly fee $250/hour (negotiable). Fixed fees for financial planning and consulting services range from $150 to $500.

Location

Brielle, NJ

402 Higgins Ave

Brielle NJ 08730

Advisors at this office

10

Most active in

New Jersey

Work history

4 years of industry experience

Shore Point Advisors, LLC

2026 - Present • 1 year

Brielle, NJ

BANK of AMERICA, N.A.

2023 - 2026 • 3 years

Manasquan, NJ

Merrill

2023 - 2026 • 3 years

Manasquan, NJ

BlackRock Investments LLC

2021 - 2023 • 2 years

Princeton, NJ

BlackRock

2021 - 2023 • 2 years

Princeton, NJ

Brown Advisory

2020 - 2021 • 1 year

Baltimore, MD

Zynex Medical

2020 - 2020 • 1 year

Belmar, NJ

Morgan Stanley

2019 - 2020 • 1 year

Baltimore, MD

BAE Systems

2018 - 2018 • 1 year

Wayne, NJ

North Wildwood Police Department

2016 - 2017 • 1 year

North Wildwood, NJ

Towson University

2015 - 2019 • 4 years

Towson, MD

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thomas M

Series 63, Series 65

Toms River, NJ

Asset Management Services Group, Inc.

Thomas Mcneill is a financial advisor with Asset Management Services Group, Inc. in Toms River, NJ, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. He has worked at Asset Management Services Group, Inc. since 1996 and has been self-employed since 1978. Asset Management Services Group, Inc. advises individual and business clients and manages risk-focused mutual fund and variable annuity portfolios used in various retirement and tax-advantaged accounts. The firm combines Modern Portfolio Theory with an active Price Trend Management process, providing daily oversight and market timing to manage downside risk, and serves employer-sponsored and pension-type plans alongside individual investors.

Active portfolio management
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Dennis O

Series 66

Farmingdale, NJ

Coastal Financial Advisors, Inc.

Dennis O'Brien is a financial advisor at Coastal Financial Advisors, Inc. with 22 years of industry experience. He holds a Series 66 designation and has been involved in business consulting through Coastal Business Services, LLC, where he serves as president. Coastal Financial Advisors, Inc. is an independent, fee-only registered investment adviser serving individuals, corporations, trusts, estates, and charitable organizations. The firm offers comprehensive financial planning and portfolio management with a goal-based, individualized investment approach, and also provides fiduciary services for ERISA retirement plans and nonprofit endowments.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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James M

Series 65, Series 66

Wall Township, NJ

Miller Wealth Management

James Miller Jr. is a financial advisor at Miller Wealth Management with Series 65 and Series 66 designations and one year of industry experience. His prior roles include positions at Sikich, LLP, Propeller Industries, LLC, Escalon Services, and ADP, Inc. Miller Wealth Management provides investment management and financial planning services to individuals, high-net-worth clients, and businesses. The firm employs a fee-only fiduciary approach, using a combination of passive and active strategies tailored to each client, and offers both discretionary and non-discretionary arrangements.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner
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Howard S

CFP®, Series 63

Wall, NJ

Integrated Asset Management, Inc.

Howard Shemitz is a CFP®-designated financial advisor with 22 years of industry experience. He has been with Integrated Asset Management, Inc. since 1991. Integrated Asset Management, Inc. offers discretionary and non-discretionary investment advisory services and financial planning to individuals, high-net-worth clients, and pension plan sponsors. The firm provides portfolio management, retirement plan consulting, and participant education, using a range of investment strategies including equities, fixed income, mutual funds, ETFs, and specialized asset allocation models for plan participants.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Retirement income strategy
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Mark S

CFP®

Lakewood, NJ

Choice Asset Management LLC

Mark Samel is a CFP® professional with 19 years of industry experience. He is the sole advisor at Choice Asset Management LLC, an independent registered investment adviser based in Lakewood, NJ. In addition to his advisory role, he has taught at Yeshivat Keter Torah since 2012. Choice Asset Management provides ongoing portfolio management and advisory services to individuals, high-net-worth clients, foundations, trusts, and corporate pension and profit-sharing plans. The firm emphasizes a systematic asset-allocation approach using primarily mutual funds and ETFs, tailoring portfolios to client objectives and risk parameters.

Private / alternative investments Real estate investing
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Chaim G

Series 65

Lakewood, NJ

Lakewealth Capital, LLC.

Chaim Gewirtz is a financial advisor at Lakewealth Capital, LLC with eight years of industry experience. He holds a Series 65 designation and has worked at Lakewealth Capital since 2018, as well as B & H Investing, LLC since 2010. Lakewealth Capital provides discretionary investment management and advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs a model-driven, quantitative investment approach emphasizing factor-driven and special-situation stock selection combined with tactical asset allocation and adaptive hedging.

Factor investing / smart beta Active portfolio management
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