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Paul Cerro

Advisor at Cedar Grove Capital Management — Royal Oak, MI

Updated today

Credentials

Series 63, Series 65

Experience

1 year

Location

Royal Oak, MI

Cedar Grove Capital Management logo

Cedar Grove Capital Management

Independent

Total advisors

1

Clients per advisor

6 Low

Avg AUM per client

$71,333 Very Low

HNW client ratio

17% Typical

About

Paul Cerro is a financial advisor with Cedar Grove Capital Management in Royal Oak, MI, holding Series 63 and Series 65 licenses and having one year of industry experience. He serves as a financial analyst for Seed Health, a consumer goods company. Cedar Grove Capital Management is an independent registered investment adviser that provides discretionary portfolio management to individual and high-net-worth clients. The firm primarily focuses on U.S. equities and employs a fundamental analysis approach, regularly monitoring portfolios with discretionary trading authority and a variety of strategies including options and short sales.

Client services

Based on Cedar Grove Capital Management

Portfolio management

Expertise

Based on Cedar Grove Capital Management

Options & derivatives strategies Active portfolio management

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Fee options

Percentage

1.00% annually

Performance-based

20.00% performance fee on capital appreciation with a 1.00% AUM management fee, high water mark applied, and hurdle rate exceeding 20% of the Russell 2000 Index return

Location

Royal Oak, MI

Royal Oak MI

Advisors at this office

1

Most active in

Michigan

Work history

1 year of industry experience

Cedar Grove Capital Management LLC

2025 - Present • 1 year

Royal Oak, MI

Seed Health

2025 - Present • 1 year

Royal Oak, MI

Unemployed

2024 - 2025 • 1 year

Royal Oak, MI

Yotpo

2023 - 2024 • 1 year

New York, NY

Cedar Grove Capital Management LLC

2023 - Present • 3 years

Royal Oak, MI

Dandy

2022 - 2023 • 1 year

New York, NY

Wheel Health

2022 - 2022 • 1 year

New York, NY

Roman Health Ventures

2019 - 2022 • 3 years

New York, NY

Bank of America/Merrill Lynch

2018 - 2019 • 1 year

New York, NY

Extended Travel

2018 - 2018 • 1 year

New York, NY

Robert Wood Johnson Foundation

2017 - 2018 • 1 year

New York, NY

Wag!

2017 - 2017 • 1 year

New York, NY

Bank of America/Merrill Lynch

2017 - 2017 • 1 year

New York, NY

Loughlin Management Partners

2016 - 2017 • 1 year

New York, NY

Baruch College

2015 - 2018 • 3 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Kimberly H

CFP®, CRPC®

Troy, MI

Innermost Wealth Management, LLC

I founded Innermost™ Wealth Management to create a more personal, thoughtful approach to financial planning and wealth management. My background in both finance and psychology shaped my belief that money is not just about numbers. It is deeply personal and connected to your values, goals, and life experiences. I work with professionals who want to grow and simplify their wealth, with a special focus on women navigating career growth, equity compensation, and major life transitions such as divorce. Many of my clients are balancing busy lives and complex financial decisions, and they value having a long-term financial partner who truly understands their needs. My firm is centered on ongoing wealth management through investment advisory relationships. Clients work with me for comprehensive financial planning and investment management that evolves with them over time. As a CERTIFIED FINANCIAL PLANNER® Professional, Chartered Retirement Planning Counselor℠, and Certified Divorce Financial Analyst® Candidate, I provide technical expertise and strategic guidance, while also recognizing the emotional side of financial decisions. My approach is compassionate, judgment-free, and designed to reduce stress while helping you feel more confident in your choices. I operate a fully virtual firm, working with clients across the country who appreciate flexibility and convenience. My goal is to simplify your financial life, provide clear advice, and help you align your wealth with what matters most to you. Outside of work, I enjoy traveling, photography, cooking, and spending quality time with my Beagle, Gracie.

General retirement planning General tax planning Wealth management Startup equity planning Divorce financial planning Women Professionals Life coaching / goal alignment Established Professionals Approaching retirement Dual Income Family

Sara F

CFP®, Series 65

Rochester Hills, MI

Arrowroot Family Office, LLC

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General retirement planning Retirement plans for business owners (SEP, solo 401k) General estate planning guidance General tax planning Wealth management Military & Veterans Minorities LGBTQIA Values-based investing Women's Finance Behavioral coaching / decision support
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Blake K

Series 66, Series 7

Birmingham, MI

Oppenheimer

I work with individuals, families, and small business owners who want clarity and confidence around their financial decisions, not just investment performance. I focus on understanding what matters most to each client and building practical strategies around investing, planning, and risk management that adapts as life changes, supported by a team at Oppenheimer with expertise across financial planning, investment strategy, and ongoing guidance. I believe that achieving financial goals is built through organization, clear communication, and long-term relationships grounded in trust. My goal is to be a reliable resource clients can count on, backed by the depth of capabilities of Oppenheimer. Oppenheimer serves a diverse client base including individuals, corporations, pension and profit-sharing plans, and charitable organizations. The firm provides a range of advisory and brokerage services, utilizing strategic and tactical asset allocation along with multiple investment strategies tailored to client objectives.

General retirement planning Wealth management Active portfolio management Retired Self-Employed Young Professionals Established Professionals Mid-Career Professionals Career Changers HENRY (High Earners, Not Rich Yet)
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Louis B

Series 63

Farmington, MI

J.P. Morgan Securities

Louis Bader is a CFP®-credentialed financial advisor with 18 years of industry experience, currently serving at J.P. Morgan Securities. He has worked at J.P. Morgan Securities since 2013. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors.

Wealth management Executive Founder/Business Owner
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Amanda N

Series 63, Series 65

Sterling Heights, MI

LPL Financial

Amanda Nowinski is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and 12 years of industry experience. She has held roles at Christian Financial Credit Union and CUSO Financial Services, LP over the past decade. Outside of her advisory work, she serves as a notary and performs financial institution duties at Christian Financial Credit Union. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, banks, charities, and high-net-worth households. The firm offers a variety of investment delivery options supported by an in-house research team and a large network of investment adviser representatives.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Eldin F

Series 63, Series 65

Southfield, MI

Sterling Advisory Group LLC

Eldin Foco is a financial advisor at Sterling Advisory Group LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including CIG Capital Advisors and Cco Investment Services Corp. since 2012. Sterling Advisory Group provides portfolio management, financial planning, and retirement-plan consulting to individuals, families, trusts, foundations, businesses, and employer-sponsored plans. The firm manages client accounts on a tailored basis and also serves institutional clients, offering a range of strategic investment models that emphasize asset allocation, diversification, and Shariah-compliant selection.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Business succession planning Retirement income strategy Founder/Business Owner Executive Values-based investing
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