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Paul Rich

Advisor at Merrill

Updated today

Location

San Francisco, CA 94132

Credentials

Series 66

Industry experience

2 years

About

Paul Rich is a financial advisor at Merrill with a Series 66 designation and two years of industry experience. His prior work history includes positions at Bank of America, N.A. and Equitable Advisors, as well as roles outside finance such as at Silicon Valley Medical Development and Autobound. He also has academic experience from Santa Clara University. Merrill serves a diverse client base including individuals, retirement plans, corporations, and institutional clients by offering managed account programs, third-party manager selection, discretionary portfolio management, and brokerage services. The firm emphasizes manager selection and tax-efficient investment strategies, supported by its integration with Bank of America’s broader banking and capital-markets platform.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Based on Merrill

Tax-loss harvesting Active portfolio management

Occupation focus

Based on Merrill

Executive Founder/Business Owner

Demographic focus

Based on Merrill

Mid-Career Professionals HENRY (High Earners, Not Rich Yet)

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Fee options

Percentage

$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)

Other

Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated

Location

245 Winston Dr

San Francisco, CA 94132

Most active in

California · Texas

Work history

Bank of America, N.A.

2024 - Present (2 years)

Merrill

2024 - Present (2 years)

Equitable Advisors

2023 - 2024 (1 year)

Unemployed

2023 - 2023 (1 year)

Silicon Valley Medical Development

2022 - 2022 (1 year)

Autobound

2022 - 2022 (1 year)

The Bay Club

2021 - 2022 (1 year)

The Bay Club

2021 - 2021 (1 year)

Santa Clara University

2019 - 2023 (4 years)

Saint Ignatius College Preparatory High School

2015 - 2019 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Gary L

Series 63, Series 65

San Francisco, CA

Leonard Jr., Gary A.

Gary Leonard is a financial advisor based in San Francisco, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Montrose Securities since 2011. Outside of his advisory role, he provides consulting related to hiking activities for a local cooperative. His firm offers discretionary investment management and advisory services primarily to individual clients, managing approximately $800,000 across about 20 accounts. The firm constructs balanced portfolios tailored to client risk tolerance using fundamental, technical, and cyclical analysis, employing strategies that include equities, fixed income, options, and hedging techniques.

Options & derivatives strategies Active portfolio management
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Lydia Idem is a financial advisor with FM Capital Group in Oakland, CA, holding a Series 65 designation and 11 years of industry experience. FM Capital Group provides investment advisory and consulting services to individuals, groups, corporations, and other business entities, offering portfolio management and handling due diligence and negotiation of private investment term sheets. The firm follows a strategic allocation approach across public securities and alternative investments and distinguishes itself by charging performance-based fees on private placements and producing educational content such as workshops and radio broadcasts.

Private / alternative investments Founder/Business Owner
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Series 63, Series 65

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Cassandra Cummings is a financial advisor at RC Wealth Management with 18 years of industry experience. She holds Series 63 and Series 65 licenses and has been with RC Wealth Management since 2015. Outside of her advisory role, she provides financial literacy services through online courses and in-person events aimed at the general public. RC Wealth Management offers investment management and financial planning services, focusing on fundamental analysis and a risk-aware approach. The firm typically recommends and oversees third-party investment managers and conducts educational workshops alongside limited-scope, hourly planning engagements.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance
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Shailesh P

Series 66

San Francisco, CA

Patel Capital Management

Shailesh Patel is the founder of Patel Capital Management and holds a Series 66 designation with 14 years of industry experience. He previously worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services. He maintains an inactive insurance license that he intends to let expire and does not sell insurance products. Patel Capital Management is an independent, fee-only advisory firm serving a small number of high-net-worth individuals. The firm provides wealth management and financial planning, combining passive and active investment strategies and operating a direct-indexing program that employs institutional optimization and tax-management techniques.

Tax-loss harvesting ESG / Sustainable investing
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Carol G

CFP®, Series 63, Series 65

San Mateo, CA

Gosho Financial Group

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Retirement income strategy Income planning Elder care planning General tax planning Cash flow / budgeting Approaching retirement
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Juan P

Series 66

San Francisco, CA

Optimo Capital

Juan Polanco is a financial advisor at Optimo Capital with 10 years of industry experience. He holds a Series 66 designation and has worked previously at Carr & Ferrell LLP before joining PacBio in 2017, where he currently works full-time as an engineer. In addition to his advisory role, he mentors startups and founders through the Founder's Institute and LoyalVC. Optimo Capital serves emerging companies, startups, and their founders, executives, and employees by providing portfolio supervision and a range of financial advisory services. The firm combines top-down macro analysis with bottom-up credit and security research, offering strategic consulting and flexible fee arrangements without account minimums.

Startup equity planning Founder/Business Owner Executive
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