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Penny Di Giovanna

Advisor at Financial Planning by Design

Updated today

Location

Indian Harbour Beach, FL

Credentials

CFP®, Series 63, Series 65

Industry experience

9 years

About

Penny Di Giovanna is a CERTIFIED FINANCIAL PLANNER™ professional with nine years of industry experience. She is the principal of Financial Planning by Design, an independent, fee-only registered investment adviser. Prior to founding her firm, she held roles at J.W. Cole Advisors, Fidelity Brokerage Services, and Raymond James & Associates. She also owns Wise Penny Consulting LLC, which provides non-investment consulting services related to family governance, financial education, and family transitions including divorce. Financial Planning by Design serves individual and high-net-worth clients through comprehensive financial planning and discretionary investment management. The firm uses a combination of passive and active strategies based on Modern Portfolio Theory and offers tailored planning across various financial areas, including retirement, tax, and estate planning.

Client services

Based on Financial Planning by Design

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Financial Planning by Design

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)

Occupation focus

Based on Financial Planning by Design

Founder/Business Owner

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Fee options

Fixed

Initial setup fee for Ongoing Financial Planning up to $20,000; Project-Based Financial Planning fixed fees $2,500 to $30,000; Educational Seminars $1,000 to $10,000

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.70% $10,000,001+: Negotiable

Project-based

Project-Based Financial Planning hourly rate of $250

Other

Account minimum: $250,000 (may be reduced or waived on a case-by-case basis) Fee-only: Ongoing Financial Planning: monthly fixed fees $250 to $1,667; Project-Based Planning: fixed fees $2,500 to $30,000 or $250/hour; Educational Seminars: $1,000 to $10,000 per seminar

Location

Indian Harbour Beach, FL

Most active in

Florida

Work history

Financial Planning By Design LLC

2023 - Present (3 years)

J.W. Cole Advisors, Inc.

2022 - Present (4 years)

J.W. Cole Financial, Inc.

2022 - Present (4 years)

Semmax Financial Advisors, Inc.

2021 - 2022 (1 year)

J.W. Cole Advisors, Inc

2021 - 2021 (1 year)

J.W. Cole Financial, Inc

2021 - 2021 (1 year)

Fidelity Brokerage Services

2020 - 2021 (1 year)

Raymond James & Associates

2018 - 2020 (2 years)

Ascendia Real Estate

2017 - 2020 (3 years)

Halliday Financial, LLC

2017 - 2018 (1 year)

London Bay Homes

2016 - 2017 (1 year)

Century 21 Ocean

2016 - 2016 (1 year)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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CFP®, ChFC®

Melbourne, FL

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General retirement planning
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CFP®, Series 63, Series 65

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CFA®, Series 65

Melbourne, FL

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Active portfolio management Options & derivatives strategies Real estate investing Private / alternative investments
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General retirement planning Tax strategies for small businesses Self-Employed
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Thomas W

ChFC®, Series 63, Series 65

Melbourne, FL

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Options & derivatives strategies Executive
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Series 65

Indialantic, FL

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Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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