user avatar

Penny White Gordon

Advisor at LPL Financial — Key Largo, FL Ocean Reef Dr

Updated today

Credentials

CFP®, Series 63

Experience

11 years

Location

Key Largo, FL 33037

LPL Financial logo

LPL Financial

Institution

Total advisors

22,923

Across 10,512 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Penny Gordon is a CFP®-certified financial advisor at LPL Financial with 11 years of industry experience. She previously held positions at Gibraltar Bank, Iberiabank, and First Horizon Bank. Outside of her advisory role, she is the business owner and secretary of Gordon Carpentry, LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning and investment management services through a large network of advisors and employs various portfolio strategies supported by operational and research technology.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities

Occupation focus

Based on LPL Financial

Retired Founder/Business Owner Executive

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fees up to $15,000 for financial planning and consulting services

Project-based

Up to $500 per hour for financial planning and consulting services

Location

See office

Key Largo, FL Ocean Reef Dr

35 Ocean Reef Dr Ste 100

Key Largo FL 33037

Advisors at this office

1

Most active in

Florida · Pennsylvania · Texas

Work history

11 years of industry experience

LPL Financial

2025 - Present • 1 year

Key Largo, FL

First Horizon Bank

2020 - Present • 6 years

East Berlin, PA

Iberiabank

2018 - 2020 • 2 years

East Berlin, PA

Gibraltar Bank

2000 - 2018 • 18 years

Key Largo, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Sebastian L

CFP®, Series 63, Series 66

Homestead, FL

Hoskin Capital

Sebastian Lafontaine is a CFP® professional with nine years of industry experience. He is the lead advisor at Hoskin Capital, an independent firm based in Homestead, FL. His prior experience includes roles at JPMorgan Securities and Brightside Benefit Inc. Hoskin Capital serves individual clients, trusts, estates, and business entities by providing discretionary portfolio management, financial planning, and consultation. The firm employs a tactical allocation strategy combined with a predominantly passive asset allocation and offers a fee model that includes fixed, subscription, and hourly arrangements alongside integrated tax, bookkeeping, and estate-planning services.

Equity compensation tax strategy Cash flow / budgeting Self-Employed Executive
user avatar

Andres H

CFP®, Series 66

Homestead, FL

Truist Advisory Services

Andres Hung Parmeggiani is a CFP® certificant with four years of industry experience, currently serving as a financial advisor at Truist Advisory Services. His work history includes roles within Truist Investment Services and Truist Bank. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations. The firm combines discretionary manager relationships and non-discretionary consulting, supported by third-party platforms and AI-enabled research tools, to deliver comprehensive investment solutions.

Founder/Business Owner Executive
user avatar

Edwin R

Series 66

Homestead, FL

Thrivent Investment Management

Edwin Rodriguez Salazar is a financial advisor with Thrivent Investment Management, holding a Series 66 designation and three years of industry experience. His work history includes multiple roles within Thrivent Financial and Thrivent Investment Management since 2020, with prior experience at ACR of South Florida. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on retirement, tax, estate, and other planning topics. The firm combines these planning services with a managed-account program under a consolidated billing option called “WealthPlan,” while maintaining separate planning and portfolio management functions.

Business ownership considerations
user avatar

Adriana E

Series 65, Series 63

Homestead, FL

Merrill

Adriana Eppstein is a financial advisor at Merrill with nine years of industry experience. She holds Series 65 and Series 63 licenses and has worked at firms including Bank of America, Wells Fargo, and Prudential Insurance. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations with model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
user avatar

Michael C

Series 63, Series 66

Homestead, FL

Raymond James Financial

Michael Cardwell is a financial advisor with Raymond James Financial Services Advisors, Inc. He holds Series 63 and Series 66 licenses and has 26 years of industry experience. Prior to joining Raymond James, he worked at Wells Fargo Advisors and Edward Jones. Cardwell is also a partner and president at Chapman & Cardwell PLLC and Cardwell Capital Management, independent firms supporting his business operations. Raymond James Financial Services Advisors provides financial planning, investment consulting, and advisory services to a diverse clientele, including individual and high-net-worth clients, pension plans, corporations, and institutional clients. The firm employs a tailored, non-discretionary approach using risk profiling and analytical tools, and it offers specialized programs such as municipal advisory services and SIMPLE IRA employer consulting.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
user avatar

Juan Carlos E

Series 63, Series 66

Homestead, FL

Fidelity

Juan Carlos Espinal is a financial advisor at Fidelity with 19 years of industry experience. He holds Series 63 and Series 66 designations and has worked in various roles within Fidelity since 2007. Strategic Advisers LLC, a Fidelity Investments company, offers investment management and advisory services to retail and institutional clients, including fund advisory and delivery of model portfolios. The firm combines proprietary research with quantitative analysis and algorithmic portfolio construction, and it serves as an advisor to multiple registered investment companies and fund-of-funds.

Charitable giving & philanthropy Active portfolio management
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)