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Penny White Gordon

Advisor at LPL Financial — Key Largo, FL Ocean Reef Dr

Updated today

Credentials

CFP®, Series 63

Experience

11 years

Location

Key Largo, FL 33037

LPL Financial logo

LPL Financial

Institution

Total advisors

22,716

Across 10,430 offices

Clients per advisor

87 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Penny Gordon is a CFP® professional affiliated with LPL Financial, with 11 years of industry experience. Her prior roles include positions at Gibraltar Bank, Iberiabank, and First Horizon Bank. Outside of her advisory work, she is the owner and secretary of Gordon Carpentry, LLC. LPL Financial serves a broad client base including individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers financial planning, advisory programs, retirement consulting, and brokerage services, providing both discretionary and non-discretionary management alongside various investment solutions and technologies.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees negotiated between IAR and client for financial planning and consulting services.

Commissions

Commissions and trail fees on brokerage product sales and for insurance products sold by IARs.

Project-based

Hourly fees up to $500 per hour for financial planning and consulting services.

Other

Fee-only: Negotiated flat or hourly fees ranging from $0 to $15,000 or up to $500 per hour for financial planning and consulting services.

Location

See office

Key Largo, FL Ocean Reef Dr

35 Ocean Reef Dr Ste 100

Key Largo FL 33037

Advisors at this office

1

Most active in

Florida · Pennsylvania · Texas

Work history

11 years of industry experience

LPL Financial

2025 - Present • 1 year

Key Largo, FL

First Horizon Bank

2020 - Present • 6 years

East Berlin, PA

Iberiabank

2018 - 2020 • 2 years

East Berlin, PA

Gibraltar Bank

2000 - 2018 • 18 years

Key Largo, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Sebastian L

CFP®, Series 63, Series 66

Homestead, FL

Hoskin Capital

Sebastian Lafontaine is a CFP® professional with nine years of industry experience. He is the lead advisor at Hoskin Capital, an independent firm based in Homestead, FL. His prior experience includes roles at JPMorgan Securities and Brightside Benefit Inc. Hoskin Capital serves individual clients, trusts, estates, and business entities by providing discretionary portfolio management, financial planning, and consultation. The firm employs a tactical allocation strategy combined with a predominantly passive asset allocation and offers a fee model that includes fixed, subscription, and hourly arrangements alongside integrated tax, bookkeeping, and estate-planning services.

Equity compensation tax strategy Cash flow / budgeting Self-Employed Executive
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Andres H

CFP®, Series 66

Homestead, FL

Truist Advisory Services

Andres Hung Parmeggiani is a CFP® certificant with four years of industry experience, currently serving as a financial advisor at Truist Advisory Services. His work history includes roles within Truist Investment Services and Truist Bank. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations. The firm combines discretionary manager relationships and non-discretionary consulting, supported by third-party platforms and AI-enabled research tools, to deliver comprehensive investment solutions.

Founder/Business Owner Executive
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Edwin R

Series 66

Homestead, FL

Thrivent Investment Management

Edwin Rodriguez Salazar is a financial advisor with Thrivent Investment Management, holding a Series 66 designation and three years of industry experience. His work history includes multiple roles within Thrivent Financial and Thrivent Investment Management since 2020, with prior experience at ACR of South Florida. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on retirement, tax, estate, and other planning topics. The firm combines these planning services with a managed-account program under a consolidated billing option called “WealthPlan,” while maintaining separate planning and portfolio management functions.

Business ownership considerations
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Adriana E

Series 65, Series 63

Homestead, FL

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Tax-loss harvesting Active portfolio management Wealth management
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Michael C

Series 63, Series 66

Homestead, FL

Raymond James Financial

Michael Cardwell is a financial advisor with Raymond James Financial Services Advisors, Inc. He holds Series 63 and Series 66 licenses and has 25 years of industry experience. Since 2015, he has been a partner and co-branch manager at Chapman & Cardwell PLLC and serves as president of both Chapman & Cardwell PLLC and PMC Group INC d/b/a Cardwell Capital Management, which support non-investment-related business operations. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including high-net-worth individuals, institutions, and charitable organizations. The firm employs tailored, non-discretionary advisory services using risk profiling and analytical modeling, and it maintains specialized offerings such as municipal advisory services and SIMPLE IRA Employer Advisory & Consulting Services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Juan Carlos E

Series 63, Series 66

Homestead, FL

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Juan Carlos Espinal is a financial advisor at Fidelity with 18 years of industry experience. He holds Series 63 and Series 66 licenses and has worked across multiple Fidelity divisions, including Institutional Services and Brokerage Services. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, offering discretionary and non-discretionary portfolio management, fund advisory, and model portfolio delivery. The firm employs a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction, with distinctive roles in commodity pool operations and advisory services to multiple registered investment companies.

Charitable giving & philanthropy Active portfolio management
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