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Penny Gordon

Advisor at LPL Financial

Updated today

Location

Key Largo, FL 33037

Credentials

CFP®, Series 63

Industry experience

11 years

About

Penny Gordon is a CFP®-designated financial advisor with 11 years of industry experience, currently affiliated with LPL Financial. She has previously worked at Gibraltar Bank, Iberiabank, and First Horizon Bank. Outside of her advisory role, she is involved with Gordon Carpentry, LLC as a business owner and secretary. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers various investment solutions supported by an in-house research team and a broad platform that integrates advisory and brokerage services.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting

Occupation focus

Based on LPL Financial

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning and consulting services may be charged a flat fee as negotiated.

Commissions

Brokerage services include commissions, markups, markdowns, and transaction charges; commissions may apply to mutual funds, variable annuities, and other products.

Project-based

Financial planning hourly fees up to $500 per hour.

Other

Fee-only: Financial planning fees typically range up to $15,000, or up to $500 per hour; fees are negotiated and may be flat or hourly.

Location

35 Ocean Reef Dr Ste 100

Key Largo, FL 33037

Most active in

Florida · Pennsylvania · Texas

Work history

LPL Financial

2025 - Present (1 year)

First Horizon Bank

2020 - Present (6 years)

Iberiabank

2018 - 2020 (2 years)

Gibraltar Bank

2000 - 2018 (18 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Andres H

CFP®, Series 66

Homestead, FL

Truist Advisory Services

Andres Hung Parmeggiani is a CFP® with four years of industry experience, currently serving as a financial advisor at Truist Advisory Services. He has held various roles within Truist subsidiaries since 2019 and has prior experience at Florida International University, Ed Morse Honda, and Lincoln College of Technology. Truist Advisory Services provides investment consulting, retirement plan services, and a managed‑account program to individual, corporate, charitable, and institutional clients. The firm emphasizes asset allocation advice and manager selection support, utilizing AI-enabled tools alongside traditional equity research.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Active portfolio management
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Anay G

Series 63, Series 65

Homestead, FL

Fidelity

Anay Gonzalez is a financial advisor at Fidelity with Series 63 and Series 65 licenses and three years of industry experience. Prior to joining Fidelity in 2025, Gonzalez held positions at Tai Lopez Brands, Empower Financial Services, Valic Financial Advisors, Trinity Wealth Securities, and Florida Financial Advisors. Fidelity, through its Strategic Advisers LLC division, provides investment management and advisory services to retail and institutional clients, utilizing a process that combines fundamental research, quantitative analysis, and algorithmic portfolio construction to develop model portfolios from a broad range of mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Edwin R

Series 66

Homestead, FL

Thrivent Investment Management

Edwin Rodriguez Salazar is a financial advisor with Thrivent Investment Management, holding a Series 66 designation and three years of industry experience. His work history includes multiple roles within Thrivent Financial and Thrivent Investment Management since 2020, with prior experience at ACR of South Florida. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on retirement, tax, estate, and other planning topics. The firm combines these planning services with a managed-account program under a consolidated billing option called “WealthPlan,” while maintaining separate planning and portfolio management functions.

Business ownership considerations
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Adriana E

Series 63, Series 65

Homestead, FL

Merrill

Adriana Eppstein is a financial advisor at Merrill with 8 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including Bank of America, Wells Fargo, and Prudential. Merrill serves a wide range of clients including individuals, retirement plans, corporations, and institutional clients by offering managed account programs, discretionary portfolio management, and brokerage services. The firm combines a variety of investment strategies and is integrated with Bank of America’s broader capital markets platform.

Tax-loss harvesting Active portfolio management Executive Founder/Business Owner Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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Michael C

Series 63, Series 66

Homestead, FL

Raymond James Financial

Michael Cardwell is a financial advisor with Raymond James Financial, holding Series 63 and Series 66 licenses and bringing 25 years of industry experience. He is a partner and president of Chapman & Cardwell PLLC and PMC Group INC d/b/a Cardwell Capital Management, where he shares responsibilities for day-to-day operations. Raymond James Financial Services Advisors, Inc. serves a wide range of clients including individual investors, high-net-worth and non-high-net-worth clients, pension plans, charitable organizations, and municipal entities. The firm emphasizes non-discretionary financial planning and investment consulting, providing tailored recommendations supported by firm research and a broad affiliate network.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Juan Carlos E

Series 63, Series 66

Homestead, FL

Fidelity

Juan Carlos Espinal is a financial advisor at Fidelity with 18 years of industry experience. He holds Series 63 and Series 66 licenses and has worked across multiple Fidelity divisions, including Institutional Services and Brokerage Services. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, offering discretionary and non-discretionary portfolio management, fund advisory, and model portfolio delivery. The firm employs a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction, with distinctive roles in commodity pool operations and advisory services to multiple registered investment companies.

Charitable giving & philanthropy Active portfolio management
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