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Richard Frank Frontera

Advisor at Equity Services, inc. — Melbourne, FL

Updated today

Credentials

ChFC®, Series 63

Experience

49 years

Location

Melbourne, FL

Equity Services, inc. logo

Equity Services, inc.

Enterprise

Total advisors

508

Across 161 offices

Clients per advisor

23 Very Low

Avg AUM per client

$221,971 Very Low

HNW client ratio

26% High

About

Richard Frontera is a financial advisor with Equity Services, Inc. in Melbourne, FL, holding a Chartered Financial Consultant (ChFC®) designation and Series 63 license. He has 48 years of industry experience and has been with Equity Services and National Life Group since 1991. Outside of his advisory role, he is an insurance sales agent and supervises agents selling life, disability, health insurance, and annuities. Equity Services, Inc. provides financial planning, consulting, and asset management to individuals, corporations, trusts, estates, charitable organizations, and employer retirement plans. The firm offers multiple advisory platforms, frequently utilizing third-party asset managers and model portfolios with a mix of long-term and shorter-term investment strategies.

Client services

Based on Equity Services, inc.

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equity Services, inc.

Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Income planning

Occupation focus

Based on Equity Services, inc.

Founder/Business Owner Retired Executive

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Fee options

Fixed

Fixed fees for single financial plans, generally not exceeding $15,000, typically up to $1,200 advance payment limit without agreement

Percentage

$1 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001 - $2,500,000: 0.75% annually (0.1875% quarterly) $2,500,001 - $4,999,999: 0.60% annually (0.15% quarterly) $5,000,000 - $10,000,000: 0.50% annually (0.125% quarterly) $10,000,001+: 0.35% annually (0.0875% quarterly), $3,500 per million (round up) annual flat fee

Commissions

Earns commissions on sales of securities and insurance products as broker-dealer

Project-based

Financial planning/consulting fees based on hourly charges, negotiable, generally not exceeding $15,000 total per agreement, not to exceed $1,200 advance unless agreed

Other

Account minimum: $10,000 to $750,000 (varies by program) Fee-only: Typically negotiable AUM fees up to stated maximums; no commissions for advisory programs

Location

See office

Melbourne, FL

Melbourne FL

Advisors at this office

1

Most active in

Florida

Work history

49 years of industry experience

Equity Services, Inc.

1991 - Present • 35 years

Albany, NY

National Life Group

1991 - Present • 35 years

Montpelier, VT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Corrie B

Series 65

Melbourne, FL

Borde Financial

Corrie Borde is a financial advisor at Borde Financial with a Series 65 designation and four years of industry experience. Prior to joining Borde Financial, Corrie worked at KCD Financial, Inc., and has been associated with Borde & Associates, P.A. since 2017. Outside of advisory services, Corrie is involved in insurance-related activities including the sale of fixed annuities and various insurance products. Borde Financial provides discretionary asset management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, estates, and business owners. The firm employs a client-focused investment approach based on goals, time horizons, and risk tolerance, offering additional services such as ERISA 3(21) consulting and third-party manager selection.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General retirement planning Wealth management Founder/Business Owner
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Penny D

CFP®, Series 63, Series 65

Indian Harbour Beach, FL

Financial Planning by Design

Penny Digiovanna is a CFP® professional with nine years of industry experience, currently operating as the sole advisor at Financial Planning by Design. Her prior roles include positions at J.W. Cole Financial, Fidelity Brokerage Services, and Raymond James & Associates. Outside of her advisory work, she owns Wise Penny Consulting LLC, providing non-investment consulting on family governance, financial education, and family transitions such as divorce. Financial Planning by Design is an independent, fee-only firm serving individual and high-net-worth clients through comprehensive financial planning and discretionary investment management. The firm employs a blend of passive and active strategies based on Modern Portfolio Theory and offers tailored planning across various financial areas, including retirement, tax, and estate considerations.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Richard G

CFP®, ChFC®

Melbourne, FL

Financial Analytics, LLC

Richard Greenhill is a CFP® and ChFC® with 20 years of experience in the financial industry. He is the sole advisor at Financial Analytics, LLC, an independent firm based in Melbourne, FL. Since 2010, he has also been affiliated with American Equity Investment Corporation. Outside of his advisory work, he serves as a bookkeeper for a homeowner association. Financial Analytics, LLC provides financial planning and investment supervisory services to individual clients, focusing on personalized planning and portfolio management under CFP Board practice standards. The firm manages approximately $5.8 million in assets across about 15 client relationships, employing a collaborative, non-discretionary approach to advisory services.

General retirement planning
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Milo Z

CFP®, Series 63, Series 65

Indialantic, FL

Zonka & Associates, Inc.

Milo Zonka is a CFP®-credentialed financial advisor with over 21 years of industry experience. She is principal at Zonka & Associates, Inc., an independent advisory firm based in Indialantic, Florida. In addition to her advisory role, she is involved in aviation-related businesses including real estate development and aerospace manufacturing. Zonka & Associates provides investment advisory services to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and business entities. The firm offers tailored portfolio management, financial planning, and pension consulting, with a specific focus on retirement plans and institutional clients.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Desiree K

CFP®, ChFC®

Satellite Beach, FL

Kaul Financial Solutions

Desiree Kaul is the founder of Kaul Financial Solutions and holds the CFP® and ChFC® designations. She has two years of industry experience, with prior roles at Plancorp, LLC and MainStreet Financial Planning, Inc. Kaul also serves as a course facilitator at The American College of Financial Services and as an instructor for the CERTIFIED FINANCIAL PLANNER® certification program through Dalton Education, LLC. Kaul Financial Solutions provides project-based financial planning and tax preparation services to individuals, sole proprietors, and small businesses. The firm generally favors passive investment strategies based on Modern Portfolio Theory, offering recommendations implemented at the client’s direction without ongoing portfolio management.

General retirement planning General tax planning
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Thomas W

ChFC®, Series 63, Series 65

Melbourne, FL

Critical Mass Financial, LLC

Thomas Wuchte is a financial advisor at Critical Mass Financial, LLC with 17 years of industry experience. He holds the ChFC® designation and securities licenses Series 63 and Series 65. Prior to founding Critical Mass Financial in 2025, he worked at Northrop Grumman Systems Corporation as an analyst and has served in the United States Navy. Outside of his advisory role, he owns and operates a tax and insurance services business. Critical Mass Financial, LLC provides discretionary and non-discretionary asset management and financial planning services to individuals and high-net-worth clients. The firm utilizes a combination of fundamental and technical analysis within an allocation framework informed by modern portfolio theory, offering strategies that include options trading and tax-loss harvesting.

Options & derivatives strategies Executive
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