Robert Rice is a financial advisor with Merrill in Jacksonville, FL, holding a Series 66 designation and 21 years of industry experience. He has been with Merrill and Bank of America, N.A. since 2010. Outside of his advisory work, he is the owner and president of the American Bullnese Association, a family business based in St. Augustine, Florida.
Merrill serves a broad range of clients, including individuals, retirement plans, corporations, and institutional clients, offering managed account programs, third-party manager selection, discretionary portfolio management, brokerage execution, and custody services. The firm emphasizes manager selection and monitoring through multiple investment program strategies and benefits from integration with Bank of America’s broader banking and capital markets platform.