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Robert Rickey

Advisor at StraightLine

Updated today

Location

Massapequa Park, NY

Credentials

CFP®, Series 63

Industry experience

32 years

About

Robert Rickey is a CFP® with 31 years of industry experience, currently serving at StraightLine. He previously worked for TIAA-Cref Individual & Institutional Services for 25 years and has been involved with TruNor Consulting & Coaching Services. Mr. Rickey is an investor and advisory board member for Financial Wellness Labs, a financial wellness company providing digital tools and coaching, and also serves on the advisory board of CIO Group, a registered investment adviser using proprietary analytics and AI for family office portfolios. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients with investment management, financial planning, and participant education services. The firm uses proprietary model portfolios and an internal research team to guide investment decisions, combining traditional advisory services with licensed insurance activities.

Client services

Based on StraightLine

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Consultations

Expertise

Based on StraightLine

General retirement planning Active portfolio management

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Fee options

Fixed

Non-discretionary portfolio allocation service: $3,600 annually billed quarterly; Financial Planning standalone service: $2,400 to $4,800 annually.

Percentage

$0 - $1,500,000: 0.90% $1,500,001 - $3,000,000: 0.75% $3,000,001 - $6,000,000: 0.60% $6,000,001+: 0.45%

Commissions

Commission-based compensation received from insurance products sold to clients.

Other

Fee-only: Fee-only adviser; fees are flat fees or percentage of AUM; no commissions except for insurance products sold separately.

Location

Massapequa Park, NY

Most active in

Michigan · New York

Work history

Straightline Group LLC

2023 - Present (3 years)

TruNor Consulting & Coaching Services

2023 - 2025 (2 years)

Straightline Group LLC

2022 - 2023 (1 year)

TIAA-CREF

1997 - 2022 (25 years)

Tiaa

1997 - 2022 (25 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Paul B

Series 63, Series 65, Series 66

Melville, NY

BIGGIN, INC.

Paul Biggin is the sole advisor at BIGGIN, INC., an independent firm based in Melville, NY. He holds Series 63, Series 65, and Series 66 designations and has four years of industry experience. He has been with BIGGIN, INC. since 2012. BIGGIN, INC. provides personalized investment management primarily to individual clients, including high-net-worth individuals, using both discretionary and non-discretionary portfolio management. The firm employs fundamental, technical, and cyclical analysis and utilizes a variety of strategies, including option writing, while coordinating with clients’ outside professionals as needed.

Options & derivatives strategies
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Rhona L

CFP®, Series 63

Mineola, NY

Wank & Liptzin Advisory Services LLC

Rhona Liptzin is a CFP® and Series 63-licensed advisor at Wank & Liptzin Advisory Services LLC with four years of industry experience. She has worked at Wank & Liptzin, CPA’s since 1994 and at ARS Financial Services since 1985. Liptzin is also a partner in Wank & Liptzin LLP, a CPA firm providing accounting and tax services. Wank & Liptzin Advisory Services LLC offers financial planning and investment advisory services primarily to middle-class individuals, families, trusts, estates, and businesses. The firm emphasizes comprehensive financial planning with a buy-and-hold investment approach and maintains close client relationships, supported by its affiliation with an accounting practice.

General retirement planning Wealth management
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Michael R

Series 66

Melville, NY

Mountain Creek Capital, LLC

Michael Reidlinger is a financial advisor at Mountain Creek Capital, LLC with 13 years of industry experience. He has held the Series 66 designation and previously worked at Axa Advisors, LLC from 2010 to 2018 before founding Mountain Creek Capital in 2018. Mountain Creek Capital provides discretionary investment management and financial planning services to a diverse client base, including individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm employs a combination of fundamental, technical, and economic analysis to tailor portfolios, incorporating equities, bonds, mutual funds, limited partnerships, and options strategies, with integrated risk management and regular account reviews.

Options & derivatives strategies Concentrated stock management
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Jonathan F

Series 63, Series 65, Series 66

Garden City, NY

Fischer Advisors LLC

Jonathan Fischer is the sole advisor at Fischer Advisors LLC in Garden City, NY, holding Series 63, 65, and 66 designations with 10 years of industry experience. His prior experience includes roles at Credit Suisse and S3 Partners. Fischer Advisors LLC provides portfolio management and one-time financial planning services to individual and high-net-worth clients, employing a strategy based on modern portfolio theory and documented Investment Policy Statements. The firm manages a small number of accounts with a focus on equities, mutual funds, ETFs, fixed income, and private placements, offering both discretionary and non-discretionary arrangements, though as of December 2024, all assets under management are non-discretionary.

Wealth management College savings (529s, UTMA, etc.)
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Siegfried H

Series 65

Albertson, NY

HF Advisory Services, LLC

Siegfried Huhn is the principal of HF Advisory Services, LLC, an independent advisory firm. He holds a Series 65 designation and has four years of industry experience, while operating HF Advisory Services since 1999. In addition to providing investment advice, he is a Certified Public Accountant offering tax preparation and accounting services. HF Advisory Services provides investment advisory services to individual and corporate clients, including pension plans, managing accounts on both a discretionary and non-discretionary basis. The firm employs a bottoms-up security selection process, utilizing mutual funds, fixed income securities, and individual equities, and offers clients flexibility in portfolio allocation.

Active portfolio management
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Gina G

Series 65

Dix Hills, NY

Life Planning Agency, Inc

Gina Giannou is the sole advisor at Life Planning Agency, Inc, an independent registered investment adviser. She holds a Series 65 designation and has four years of industry experience. Prior to founding her firm, she worked at Ronald Seroda CPA PC for seven years and currently owns and operates GIGL Accounting Inc., a tax preparation and bookkeeping business. Life Planning Agency, Inc provides discretionary portfolio management and securities-based investment advice to individuals, families, closely held pension and profit-sharing plans, and charitable organizations. The firm manages approximately $4 million in client assets and employs a diversified investment approach emphasizing fundamental analysis and dividend-paying companies.

Income planning College savings (529s, UTMA, etc.) Wealth management Passive / index investing
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