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StraightLine

Updated today

Client assets under management

$1,167,145,935

Clients

2,358

11% high-net-worth

Advisors

10

of 11 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

236

Very High

Average account size

$494,973

About

StraightLine serves individual investors and employer-sponsored retirement plan sponsors, offering discretionary investment management, standalone and integrated financial planning, discretionary cash management, and retirement-plan education and communication services. The firm operates as a fee-only fiduciary and, per its disclosures, manages roughly $1.17 billion in client assets while serving more than 2,300 client relationships.

Investment work rests on proprietary model portfolios and a research-driven process that draws on charting, cyclical, fundamental, quantitative, and technical analyses and implements allocations primarily through mutual funds and ETFs using both long- and short-term trading. StraightLine provides both discretionary and non-discretionary options, may engage sub-advisers for specialized strategies, and communicates account updates and market information at least quarterly.

Several features in the brochure distinguish StraightLine from many peers: the firm’s client roster implies a high client-to-advisor ratio (over 200 clients per advisor), it emphasizes ongoing participant education for plan sponsors (in-person group meetings, one-on-one sessions, webinars, and newsletters), and it discloses ancillary activities that can create conflicts of interest — specifically, operation as a licensed insurance agency that can receive commissions and minority ownership by investing employees in a financial‑wellness platform the firm may use with clients.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Consultations

Expertise

General retirement planning Active portfolio management

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Fee options

Fixed

Non-discretionary portfolio allocation service: $3,600 annually billed quarterly; Financial Planning standalone service: $2,400 to $4,800 annually.

Percentage

$0 - $1,500,000: 0.90% $1,500,001 - $3,000,000: 0.75% $3,000,001 - $6,000,000: 0.60% $6,000,001+: 0.45%

Commissions

Commission-based compensation received from insurance products sold to clients.

Other

Fee-only: Fee-only adviser; fees are flat fees or percentage of AUM; no commissions except for insurance products sold separately.

Main office location

StraightLine

165 Kirts Blvd., Ste 100

Troy MI 48084-5200, United States

Number of offices

4

Most active in

Alaska · Arizona · California · Colorado · Connecticut · Florida · Georgia · Hawaii · Illinois · Indiana · Kansas · Kentucky · Maine · Massachusetts · Michigan · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · West Virginia · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kyle Z

Series 65

Troy, MI

StraightLine

Kyle Zammit is a financial advisor at StraightLine with two years of industry experience. He holds a Series 65 designation and has worked at StraightLine since 2023. Prior to that, he spent nine years in Washington Township and had brief roles at Mercury and other positions in 2022. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, financial planning, and participant education through seminars and webinars. The firm uses proprietary model portfolios emphasizing mutual funds and ETFs and supports a large client base with a ten-advisor team.

General retirement planning Active portfolio management
user avatar

Doris K

Series 63, Series 65

Troy, MI

StraightLine

Doris Karras is a financial advisor at StraightLine with 15 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at StraightLine and its predecessor Straightline Group LLC since 2005. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, financial planning, and participant education through seminars, webinars, and newsletters. The firm uses proprietary model portfolios and an internal Research Department to guide investment decisions while managing a large client base relative to its advisory team.

General retirement planning Active portfolio management
user avatar

Jason F

Series 66

Findlay, OH

StraightLine

Jason Fisher is a financial advisor at StraightLine with 20 years of industry experience. He has been with StraightLine Group LLC since 2004 and holds a Series 66 designation. Jason is licensed to sell insurance products to clients who have insurance needs. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, financial planning, and participant education through seminars and webinars. The firm uses proprietary model portfolios and an internal research team to guide investment decisions and supports a large client base with a ten-advisor team.

General retirement planning Active portfolio management
user avatar

Zachary R

CFP®, Series 65

Troy, MI

StraightLine

Zachary Rivard is a CFP® and holds a Series 65 license with six years of industry experience. He currently works at StraightLine and has previously been affiliated with ACT TWO Financial Advisors, DBS Investment Advisers, and PNC Financial Services. Outside of his advisory role, he is a landlord of a rental property. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, financial planning, and participant education services. The firm employs proprietary model portfolios and ongoing account monitoring to support a large client base with a ten-advisor team.

General retirement planning Active portfolio management
user avatar

Gaurav M

Series 65

Troy, MI

StraightLine

Gaurav Mehra is a financial advisor at StraightLine with 15 years of industry experience. He holds a Series 65 designation and has been with StraightLine since 2008. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, portfolio allocation, financial planning, and cash management. The firm emphasizes participant education through group meetings, webinars, and newsletters, and uses proprietary model portfolios supported by an internal Research Department.

General retirement planning Active portfolio management
user avatar

Robert R

CFP®, Series 63

Massapequa Park, NY

StraightLine

Robert Rickey is a CFP® with 31 years of industry experience, currently serving at StraightLine. He previously worked for TIAA-Cref Individual & Institutional Services for 25 years and has been involved with TruNor Consulting & Coaching Services. Mr. Rickey is an investor and advisory board member for Financial Wellness Labs, a financial wellness company providing digital tools and coaching, and also serves on the advisory board of CIO Group, a registered investment adviser using proprietary analytics and AI for family office portfolios. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients with investment management, financial planning, and participant education services. The firm uses proprietary model portfolios and an internal research team to guide investment decisions, combining traditional advisory services with licensed insurance activities.

General retirement planning Active portfolio management
user avatar

Bethany M

Series 65

Troy, MI

StraightLine

Bethany Mosshart is a financial advisor at StraightLine in Troy, MI, holding a Series 65 designation with 15 years of industry experience. She has been with StraightLine since 2003. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, financial planning, and participant education through seminars and webinars. The firm uses proprietary model portfolios and an internal Research Department to guide investment decisions, managing a large client base with a ten-advisor team.

General retirement planning Active portfolio management
user avatar

Michael R

Series 65

Troy, MI

StraightLine

Michael Rice is a financial advisor at StraightLine with 11 years of industry experience. He holds a Series 65 designation and has been with StraightLine Group LLC since 2013. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by offering discretionary investment management, financial planning, and guided services focused on participant education and communication. The firm uses proprietary model portfolios and an internal Research Department to inform investment decisions, managing a large client base with a team of ten advisors.

General retirement planning Active portfolio management
user avatar

Dennis R

Series 65

Troy, MI

StraightLine

Dennis Raffin is a Series 65 licensed advisor at StraightLine with two years of industry experience. He has been associated with StraightLine since 2008, including his current role at Straightline Group LLC since 2023. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, portfolio allocation, financial planning, and cash management. The firm emphasizes participant education through seminars and webinars and uses proprietary model portfolios that incorporate mutual funds, ETFs, and both long- and short-term trading strategies.

General retirement planning Active portfolio management
user avatar

Michael B

Series 63, Series 65

Troy, MI

StraightLine

Michael Bisaro is a financial advisor at StraightLine with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has been with StraightLine Group, LLC since 2004. Outside of his advisory role, he is involved with Questal, Inc., a financial wellness company that provides digital tools and personalized coaching but does not offer investment advice. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients by providing discretionary investment management, portfolio allocation, financial planning, and cash management. The firm uses proprietary model portfolios and an internal Research Department to guide investment decisions, emphasizing mutual funds and ETFs, while also focusing on participant education through seminars and communications.

General retirement planning Active portfolio management
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