StraightLine
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,167,145,935
Clients
2,358
Advisors
10
across 3 offices
About
StraightLine serves individual investors (including high‑net‑worth clients) and retirement‑plan sponsors, offering discretionary and non‑discretionary investment management, financial planning, discretionary cash management, and retirement plan education and communication services. The firm manages both employer‑sponsored and personal accounts and also offers access to separately managed sub‑adviser strategies and standalone planning engagements.
Investment decisions are guided by the firm’s institutional research and proprietary model portfolios, with allocations implemented via mutual funds, ETFs, stocks, and bonds and monitored on an ongoing basis; StraightLine describes using techniques such as modern portfolio theory, fundamental and quantitative analysis and provides quarterly client communications. For certain client circumstances the firm will engage sub‑advisers and create separate accounts (commonly for clients with roughly $500,000 in investable assets) and applies householding when aggregating assets for billing.
Distinctive elements noted in the brochure include an unusually high client load — roughly 2,358 clients across ten advisors, which results in more than 200 clients per advisor — and a structured participant education program that includes in‑person group meetings, one‑on‑one sessions, and “Lunch & Learn” webinars. The firm also discloses that it operates as a licensed insurance agency (some representatives may sell insurance and receive commissions) and that it uses proprietary model performance information and marketing materials that present historical and hypothetical performance, all of which the brochure identifies as potential conflicts to be disclosed and managed.
Client services
Expertise
Fee options
Non-discretionary Portfolio Allocation Service $3,600 annually; Financial Planning fees $2,400 to $4,800 annually
$0 - $1,500,000: 0.90% $1,500,001 - $3,000,000: 0.75% $3,000,001 - $6,000,000: 0.60% $6,000,001+: 0.45%
Insurance products sold through the firm pay commissions directly from insurance companies; outside of advisory fees
Fee-only: Flat fees for standalone Financial Planning; fees vary from $2,400 to $4,800 annually; Non-discretionary Portfolio Allocation Service flat fee $3,600 annually
Main office
See office165 Kirts Blvd., Ste 100
Troy MI 48084-5200
Advisors at this office
8
Offices (3)
Most active in
Alaska · Arizona · California · Colorado · Connecticut · Florida · Georgia · Hawaii · Illinois · Indiana · Kansas · Kentucky · Maine · Massachusetts · Michigan · Missouri · Nebraska · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · West Virginia · Wisconsin
Also doing business as
Straightline · Straightline Advisors · Straightline Group, L.L.C · Straightline Group, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Kyle Z
Series 65
Troy, MI
StraightLine
Kyle Zammit is a financial advisor with StraightLine, holding a Series 65 designation and three years of industry experience. He has been with StraightLine and Straightline Group LLC since 2023. Prior to that, he worked at Mercury and spent nine years in Washington Township. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, cash management, and retirement education services. The firm utilizes institutional research and proprietary model portfolios, applying modern portfolio theory and quantitative analysis, and supports client engagement through structured educational programs.
Doris K
Series 63, Series 65
Troy, MI
StraightLine
Doris Karras is a financial advisor at StraightLine with 16 years of industry experience. She holds Series 63 and Series 65 designations and has been with StraightLine and its predecessor, Straightline Group LLC, since 2005. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, discretionary cash management, and retirement plan education. The firm uses institutional research and proprietary model portfolios to guide investment decisions and offers a structured participant education program alongside managing employer-sponsored and personal accounts.
Jason F
Series 66
Findlay, OH
StraightLine
Jason Fisher is a financial advisor at StraightLine with 20 years of industry experience. He holds a Series 66 designation and has been with StraightLine Group LLC since 2004. Jason is licensed to sell insurance products to clients. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by offering investment management, financial planning, cash management, and retirement plan education services. The firm employs institutional research and proprietary model portfolios, implementing investment decisions through mutual funds, ETFs, stocks, and bonds while providing ongoing monitoring and client communications.
Zachary R
CFP®, Series 65
Troy, MI
StraightLine
Zachary Rivard is a CFP® professional with seven years of industry experience. He is currently with StraightLine and has previously worked at ACT TWO Financial Advisors, DBS Investment Advisers, and PNC Financial Services. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, and retirement plan education. The firm employs institutional research and proprietary model portfolios, using mutual funds, ETFs, stocks, and bonds, and emphasizes client education through in-person meetings and webinars.
Gaurav M
Series 65
Troy, MI
StraightLine
Gaurav Mehra is a Series 65-licensed advisor with StraightLine in Troy, MI, where he has worked since 2008. He has 15 years of industry experience. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, and retirement plan education services. The firm uses institutional research and proprietary model portfolios to guide investment decisions and offers a structured participant education program.
Robert R
CFP®, Series 63
Massapequa Park, NY
StraightLine
Robert Rickey is a CFP® with 32 years of industry experience, currently serving at StraightLine. His career includes 25 years at TIAA-CREF and roles at TruNor Consulting & Coaching Services. Outside of his advisory work, he is an investor and advisory board member for Financial Wellness Labs, a company providing digital tools and coaching for personal financial management, and serves on the advisory board of CIO Group, LLC, a registered investment adviser focused on family office portfolio assessments. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, and retirement education services. The firm employs institutional research and proprietary models to guide portfolio construction, offering access to sub-advisers and structured participant education programs.
Bethany M
Series 65
Troy, MI
StraightLine
Bethany Mosshart is a financial advisor at StraightLine in Troy, MI, holding a Series 65 designation with 15 years of industry experience. She has been with StraightLine since 2003. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, cash management, and retirement education services. The firm uses institutional research and proprietary models to guide investment decisions across mutual funds, ETFs, stocks, and bonds, while offering a structured participant education program and access to sub-advisers for certain clients.
Michael R
Series 65
Troy, MI
StraightLine
Michael Rice is a financial advisor with StraightLine in Troy, MI, holding a Series 65 designation and 11 years of industry experience. He has been with StraightLine since 2013. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by providing investment management, financial planning, cash management, and retirement plan education and communication services. The firm employs institutional research and proprietary model portfolios to guide investment decisions and offers a structured participant education program.
Dennis R
Series 65
Troy, MI
StraightLine
Dennis Raffin is a financial advisor at StraightLine based in Troy, MI, holding a Series 65 credential with three years of industry experience. He has worked at StraightLine and its predecessor entities since 2008. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by offering investment management, financial planning, discretionary cash management, and retirement plan education services. The firm employs institutional research and proprietary model portfolios to guide investment decisions and provides a structured participant education program through group meetings, one-on-one sessions, and webinars.
Michael B
Series 63, Series 65
Troy, MI
StraightLine
Michael Bisaro is a financial advisor with StraightLine in Troy, MI, holding Series 63 and 65 licenses and 23 years of industry experience. He has been with StraightLine Group, LLC since 2004. Outside of his advisory role, he is involved with Questal, Inc., a financial wellness company that provides digital tools and personalized coaching, and he has a passive interest in Solar 26 LLC, an entity related to alternative energy asset holdings. StraightLine serves individual investors, including high-net-worth clients, and retirement-plan sponsors by offering investment management, financial planning, and retirement education services. The firm uses institutional research and proprietary model portfolios to guide investment decisions, employing techniques such as modern portfolio theory and quantitative analysis.
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