Ruby Herrera

After 15+ years as a financial planner working for high net worth families and successful business owners, I decided to follow my dream of starting my own firm, to serve people like myself: ambitious, increasingly complex life, and curious to examine my relationship to money. A true high-touch concierge service to go beyond the numbers by understanding what you want from life and what motivates you. We specialize working with AAPI and underserved communities, to undercover your money story to get a deeper meaning of your values and priorities.

Hi, I'm Louis Guajardo. I’m the founder of Moonshot Planning, a financial planning firm built specifically for creators, freelancers, and self-employed professionals - the people traditional finance tends to overlook. My journey started when I saw firsthand how the industry dismissed talented creators who didn’t fit the usual model. I watched a young creator making more than many people twice her age, yet she had no retirement plan, no tax strategy, and no financial roadmap. When I asked how we could help her, I was told to just ignore her. That stuck with me. After passing my CFP® exam and launching my own firm, Brighter Days Planning, I realized I’d built something safe and predictable - like everyone else. But when that same creator came back, signed up, and started referring her friends after we built her plan, everything changed. I realized this wasn’t just a niche; this was the entire point. So I burned it down and rebuilt, and that’s how Moonshot Planning was born. Today, I’m committed to serving the creators, freelancers, and self-employed people that the rest of the industry has overlooked, helping them build personalized financial plans that actually fit their lives and careers. Outside of work, I stay active and creative. I train in jiu-jitsu and boxing, skateboard, draw, and listen to music, all of which help me stay balanced, focused, and energized both personally and professionally.

Qubera Wealth Management is a fee-only fiduciary RIA in Pasadena, California, serving clients nationally since 2012. I work mainly with tech executives and professionals who hold RSUs, ESPPs, and concentrated company stock, along with physicians, business owners, and women in tech. The core of the practice is planning around equity compensation and the tax strategy that goes with it: timing vesting and sales, reducing a concentrated position without triggering unnecessary tax, and using tools like exchange funds, oil and gas deductions, QSBS, and Qualified Opportunity Zones where they fit. Portfolios are built with quantitative models and factor-based frameworks, and my own retirement assets are invested in the same strategies I build for clients. I offer hourly planning starting at $350, comprehensive plans from $1,600 to $7,500, and ongoing management on a published fee schedule. No commissions, no product sales. Every client has my direct line, and I sign a fiduciary pledge for each one. Qubera Wealth Management serves individuals, high-net-worth clients, and corporate clients. The firm focuses on strategic asset allocation using Modern Portfolio Theory, primarily employing low-cost index funds and selected individual securities, with global diversification and ongoing portfolio monitoring.

Jeffrey Mansell is a financial advisor with Kodiak Capital Advisors LLC, holding Series 65 and Series 66 licenses and 10 years of industry experience. He has worked at Kodiak Capital Advisors since 2015 and previously at National Planning Corporation and Edward Jones. Kodiak Capital Advisors LLC is a state-registered investment adviser that provides discretionary portfolio management to individuals and high-net-worth clients. The firm focuses on fundamental analysis and offers investment strategies including stocks, bonds, ETFs, and options, with an emphasis on small- and medium-cap securities.

Kathleen Phan is a financial advisor with Stirlingshire Investments, holding Series 7 and Series 66 licenses and bringing 23 years of industry experience. Her prior roles include positions at LPL Financial LLC and National Planning Corporation. She also sells variable annuities through RetireOne Investment Services LLC. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non-high-net-worth and high-net-worth clients. The firm employs a diverse investment approach combining quantitative, fundamental, technical, and modern portfolio theory analyses and offers access to a wide range of investment types, including mutual funds, ETFs, fixed income, REITs, private placements, and alternative vehicles.

Jarret Rodriguez Conklin is a financial advisor with LPL Financial in San Dimas, CA, holding the ChFC® and CIMA® designations and Series 63 and 66 licenses. He has 21 years of industry experience, including prior roles at Wells Fargo Advisors, Wells Fargo Clearing, Banc of America Investment Services, and Morgan Stanley. Outside of his advisory duties, he is involved with Homestead Wealth Management and also works as a non-variable insurance agent. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory services including financial planning and access to third-party asset management, utilizing a variety of investment strategies supported by proprietary research and technology.