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Serena Lynette Davis

Advisor at UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner — Sonora, CA

Updated today

Credentials

Series 66

Experience

25 years

Location

Sonora, CA 95370

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Enterprise

Total advisors

363

Across 203 offices

Clients per advisor

83 High

Avg AUM per client

$410,135 Typical

HNW client ratio

16% Typical

About

Serena Davis is a financial advisor with United Planners Financial Services of America, holding a Series 66 designation and over 25 years of industry experience. She has worked at multiple firms, including Pacific Financial Group and Signator Investors, and currently serves as managing partner of Pacific Financial Group, a marketing DBA. In addition to her advisory work, she is an agent for non-variable insurance. United Planners Financial Services is a national wealth-management enterprise serving a diverse client base through advisory and brokerage services. The firm operates with a limited-partnership ownership structure and supports advisors with a mix of custodians, third-party managers, and platform programs, managing over $12 billion primarily in non-discretionary accounts.

Client services

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management

Occupation focus

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Founder/Business Owner Retired Executive

Demographic focus

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Established Professionals

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Fee options

Fixed

Financial Planning/Consulting Fees may be fixed (flat) fees; negotiated individually.

Percentage

$0+: Advisory Fee negotiated individually, up to 3.0% annually maximum $0+: Pershing Program Fee (tiered): ranges 0.19% to 0.05% depending on size; minimum $125/year billed quarterly $0+: TPC Admin Fee: $8 per account per month $0+: Pershing UPlan Program Fee (tiered): 0.19% to 0.05% with $125 annual minimum $0+: Pershing UPlan II Program Fee (tiered): 0.12% to 0.05% with $125 annual minimum $0+: Pershing DIY Program Fee (tiered): 0.19% to 0.05% with $125 annual minimum

Commissions

Commission-based products available through BD capacity; commissions vary by product.

Project-based

Financial Planning/Consulting Fees may be hourly; negotiated individually.

Other

Account minimum: $10,000 for some account types; $25,000 for others; $100,000 for others; varies by account type and custodian; exceptions may be granted case-by-case Fee-only: Financial Planning/Consulting Fees can be fixed or hourly; negotiated individually; can be one-time or ongoing; initial deposit up to half of fee may be requested.

Location

See office

Sonora, CA

171 N Washington St, Ste C

Sonora CA 95370

Advisors at this office

1

Most active in

California · Idaho · Texas

Work history

25 years of industry experience

Serena Davis

2021 - Present • 5 years

Sonora, CA

Pacific Financial Group

2018 - Present • 8 years

Sonora, CA

United Planners Financial Services of America

2018 - Present • 8 years

Scottsdale, AZ

Signator Investors, inc.

2016 - 2018 • 2 years

Pleasanton, CA

Fixed Insurance

2001 - Present • 25 years

Sonora, CA

DBA: Pacific Financial Group

2001 - Present • 25 years

Antioch, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Peter K

Series 63, Series 65

Sonora, CA

Tweddell Goldberg Investment Management

Peter Kendall is a financial advisor at Tweddell Goldberg Investment Management with eight years of industry experience. He holds Series 63 and Series 65 licenses and has been with the firm since 2018 following a five-year retirement period. Tweddell Goldberg Investment Management provides fee-only investment advisory and asset management services primarily to individuals, including high-net-worth clients, as well as trusts and business entities. The firm is notable for its predominantly non-discretionary asset management approach, customized portfolios using no-load or low-load mutual funds and ETFs, and its policy of not accepting proxy-voting authority, leaving voting decisions to clients.

College savings (529s, UTMA, etc.)
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Jerold T

Series 63

Sonora, CA

Tweddell Goldberg Investment Management

Jerold Tweddell is a financial advisor at Tweddell Goldberg Investment Management with 16 years of industry experience. He holds a Series 63 designation and has been with Tweddell Goldberg LLC since 2006. Tweddell Goldberg Investment Management provides fee-only investment advisory and asset management services primarily to individuals, trusts, and business entities. The firm offers customized portfolios often constructed with no-load or low-load mutual funds and ETFs, and is notable for managing a majority of assets on a non-discretionary basis, allowing clients pre-trade approval on many transactions.

College savings (529s, UTMA, etc.)
user avatar

Mark C

Series 65, Series 63

Sherwood Forest, CA

SimplyRIA Advisor Network

Mark Cotter is a financial advisor with SimplyRIA Advisor Network and holds Series 65 and Series 63 licenses. He has six years of industry experience and has worked at firms including Capital Management Consultants, IPS Global Security Services, Imagine Financial Group, and Imagine Advisors. He is also involved with Imagine Advisors LLC and provides insurance sales and coverage advice through Imagine Financial Group. SimplyRIA Advisor Network serves individuals, trusts, estates, and qualified retirement plans by offering discretionary and non-discretionary investment management, financial planning, and consulting services. The firm operates as an RIA aggregator, with Investment Adviser Representatives managing independent practices under centralized compliance and supervision.

Retirement income strategy Annuities Wealth management Private / alternative investments Options & derivatives strategies
user avatar

Nicole K

Series 63, Series 66

Sonora, CA

Valley Wealth Strategies, LLC

Nicole Kikugawa is a financial advisor at Valley Wealth Strategies, LLC with 21 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at LPL Financial and National Planning Corporation prior to her current role. Valley Wealth Strategies advises individuals, families, trusts, estates, small businesses, charitable organizations, and retirement plans, offering customized investment management and financial planning. The firm employs a primarily long-term investment approach supplemented by fundamental, technical, and cyclical analysis, managing over $1.2 billion in assets with a significant portion handled on a non-discretionary basis.

General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Shannen I

Series 63, Series 65

Sonora, CA

Continuum Advisory, LLC

Shannen Ingram is a financial advisor with Continuum Advisory, LLC, holding Series 63 and Series 65 credentials and with 19 years of industry experience. Her prior experience includes roles at Wells Fargo Advisors, Wachovia Bank, and Triad Advisors. Outside of financial advising, she operates a homestead where she raises and sells poultry products and serves as an emergency substitute teacher for local schools. Continuum Advisory provides financial planning, consulting, and portfolio management services to individual and institutional clients. The firm integrates professional expertise across its advisors and utilizes a centralized technology platform for client services.

Wealth management Business sale tax planning Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Executive
user avatar

Brandon M

Series 65

Sonora, CA

Forum Financial Management, Lp

Brandon Meyer is a financial advisor at Forum Financial Management, LP with two years of industry experience. He holds a Series 65 designation and has prior experience at MP Capital Management, Inc. and MeyerPink Law, LLP, where he is a partner and attorney. Meyer is active in his community, serving on the boards of several local nonprofit organizations, including the Sonora Area Foundation and the Youth Sports Foundation of Tuolumne County. Forum Financial Management, LP provides fee-based wealth management, financial planning, and qualified plan services to individual and institutional clients. The firm also serves as a sub-advisor and turn-key asset management platform for independent RIAs, managing portfolios primarily with DFA institutional mutual funds and ETFs in line with a Modern Portfolio Theory approach.

Wealth management Passive / index investing ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired Mid-Career Professionals
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