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Serena Davis

Advisor at UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Updated today

Location

Sonora, CA 95370

Credentials

Series 66

Industry experience

25 years

About

Serena Davis is a financial advisor with United Planners Financial Services of America, holding a Series 66 designation and 24 years of industry experience. Her prior roles include positions at Pacific Financial Group, Signator Investors, Inc., and Transamerica Financial Advisors, Inc. She is also an agent for non-variable insurance and serves as managing partner of Pacific Financial Group, a marketing DBA. United Planners Financial Services serves a diverse client base including individuals, corporations, charitable organizations, retirement plans, and institutional clients. The firm operates an open-architecture platform with multiple custodians and third-party money managers, offering both fee-based and commission-based financial services through a network of independent advisors.

Client services

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management

Occupation focus

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Founder/Business Owner Retired Executive

Demographic focus

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Established Professionals

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Fee options

Fixed

Financial Planning/Consulting Fees may be fixed (flat) fees; negotiated individually.

Percentage

$0+: Advisory Fee negotiated individually, up to 3.0% annually maximum $0+: Pershing Program Fee (tiered): ranges 0.19% to 0.05% depending on size; minimum $125/year billed quarterly $0+: TPC Admin Fee: $8 per account per month $0+: Pershing UPlan Program Fee (tiered): 0.19% to 0.05% with $125 annual minimum $0+: Pershing UPlan II Program Fee (tiered): 0.12% to 0.05% with $125 annual minimum $0+: Pershing DIY Program Fee (tiered): 0.19% to 0.05% with $125 annual minimum

Commissions

Commission-based products available through BD capacity; commissions vary by product.

Project-based

Financial Planning/Consulting Fees may be hourly; negotiated individually.

Other

Account minimum: $10,000 for some account types; $25,000 for others; $100,000 for others; varies by account type and custodian; exceptions may be granted case-by-case Fee-only: Financial Planning/Consulting Fees can be fixed or hourly; negotiated individually; can be one-time or ongoing; initial deposit up to half of fee may be requested.

Location

171 N Washington St, Ste C

Sonora, CA 95370

Most active in

California · Idaho · Texas

Work history

Serena Davis

2021 - Present (5 years)

Pacific Financial Group

2018 - Present (8 years)

United Planners Financial Services of America

2018 - Present (8 years)

Signator Investors, inc.

2016 - 2018 (2 years)

Fixed Insurance

2001 - Present (25 years)

DBA: Pacific Financial Group

2001 - Present (25 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Retirement income strategy Annuities Wealth management Private / alternative investments Options & derivatives strategies
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Sonora, CA

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General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Series 65

Sonora, CA

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Wealth management Passive / index investing ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired Mid-Career Professionals
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