user avatar

Sergio Mendoza

Advisor at Principal Financial Services — Jerome, ID

Updated today

Credentials

Series 66

Experience

5 years

Location

Jerome, ID 83338

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,467

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Sergio Mendoza is a Series 66 licensed financial advisor with Principal Financial Services, based in Jerome, Idaho, and has five years of industry experience. He previously worked at Thrivent Financial and its affiliated investment management company. Outside of finance, Mendoza owns and operates a furniture business, serves as treasurer of the South Central Idaho Hispanic Chamber of Commerce, participates as a council member on the Idaho Workforce Development Council, and is involved in residential real estate through a local investment group. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

Jerome, ID

117 W Main St

Jerome ID 83338

Advisors at this office

1

Most active in

Idaho

Work history

5 years of industry experience

Principal Financial Services

2025 - Present • 1 year

Jerome, ID

Principal Life insurance Company

2025 - Present • 1 year

Jerome, ID

Thrivent Financial

2021 - 2025 • 4 years

Appleton, WI

Thrivent Financial

2021 - 2021 • 1 year

Appleton, WI

Thrivent Investment Management Inc

2021 - 2025 • 4 years

Jerome, ID

Mendoza's Furniture

2015 - Present • 11 years

Jerome, ID

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Alison C

CFP®

Twin Falls, ID

Action Financial Planning LLC

I'm Alison Chandler Tonks, a CERTIFIED FINANCIAL PLANNER® professional and founder of Action Financial Planning, a Fee-Only, advice-only registered investment adviser based in Twin Falls, Idaho. I provide flat-fee financial planning and non-discretionary investment advice to clients locally and virtually. I don't receive commissions or product compensation, and I don't charge fees based on assets under management. My goal is to provide objective advice without requiring clients to turn over management of their investments or purchase financial products. I especially enjoy helping physicians and other healthcare professionals, business owners, real estate investors, and people preparing for retirement bring clarity to complex financial lives. My path into financial planning grew out of my own search for objective advice that wasn't tied to selling a product or managing my assets. I wanted thoughtful guidance, clear explanations, and the freedom to make my own decisions. That experience ultimately led me to create Action Financial Planning. Before becoming a financial planner, I spent years working as a clinical pharmacist and Director of Pharmacy. That experience shaped many of the skills I now bring to financial planning: careful analysis, attention to detail, evaluating risks and alternatives, and translating complex information into practical, understandable guidance. As a real estate investor and business owner, I also bring firsthand perspective to many of the decisions my clients face, particularly when personal finances, investments, real estate, and business interests overlap. I grew up on a farm in North Dakota, an experience that taught me the value of hard work, resourcefulness, and planning for the long term. Those lessons continue to shape the practical, grounded approach I bring to financial planning today. I now live in Twin Falls, Idaho. Outside of work, I enjoy being actively involved in my community, giving back through volunteer service, staying active through CrossFit and outdoor activities, and traveling with my husband. I am also a NAPFA-Registered Financial Advisor.

Retirement income strategy General retirement planning Charitable giving & philanthropy Multi-generational wealth transfer Doctor or Medical Professional Founder/Business Owner Young Families Sandwich Generation
user avatar

Lisa D

PFS™

Twin Falls, ID

Harris Wealth Management, LLC

Lisa Donnelley is a financial advisor at Harris Wealth Management, LLC in Twin Falls, ID, holding the PFS™ designation with two years of industry experience. She has worked at Harris CPAs since 2021 and has prior experience with Sage Asset Management LLC and Ataraxis Accounting & Advisory Services, CHTD. Outside of her advisory role, she is involved with Harris CPAs, focusing on accounting and personal finance. Harris Wealth Management provides investment management, financial planning, and retirement plan advisory services to individuals, trusts, charitable organizations, corporations, and small businesses. The firm employs a diversified, buy-and-hold investment approach grounded in Modern Portfolio Theory, primarily using passively managed asset-class mutual funds and conservative fixed income when appropriate.

Passive / index investing Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner Retired
user avatar

David B

Series 66, Series 65

Twin Falls, ID

Harris Wealth Management, LLC

David Brandt is a financial advisor at Harris Wealth Management, LLC in Twin Falls, ID, holding Series 65 and Series 66 registrations with five years of industry experience. His prior roles include positions at Riverside Management Co. Inc., White Cloud Wealth Management, Wells Fargo, and Thrivent Financial. Harris Wealth Management serves individuals, trusts, retirement plans, charitable organizations, corporations, and small businesses with investment management, financial planning, and participant education. The firm employs a long-term, asset-allocation approach based on Modern Portfolio Theory, primarily using broadly diversified, passively managed mutual funds.

Passive / index investing Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner Retired
user avatar

Jordan G

Series 65, Series 63

Twin Falls, ID

Forefront

Jordan Gentry is a financial advisor with Forefront Wealth Partners in Twin Falls, ID, holding Series 65 and Series 63 licenses and five years of industry experience. Prior to joining Forefront in 2026, he worked at Briarwood Financial, LPL Financial, Clear Creek Financial Management, CSI, and Canyon Springs. Outside of advisory work, he is co-owner and Director of Client Success at Iron Oak Accounting LLC and maintains employment with SkyWest Airlines. Forefront Wealth Partners is a team-based, SEC-registered firm serving individual, business, and corporate clients with discretionary investment management and comprehensive financial planning. The firm creates customized portfolios using client-specific policies and incorporates related businesses and third-party resources to support its multi-office, multi-advisor structure.

Business exit / sale strategy Business ownership considerations Cash flow / budgeting Founder/Business Owner
user avatar

Gabriel H

Series 65

Twin Falls, ID

Simplicity wealth

Gabriel Hurt is a financial advisor at Simplicity Wealth with one year of industry experience. He holds a Series 65 designation and previously worked for Consolidated Electrical Distributors for 14 years before entering the financial services field. He also operates Hurt Associates, a separate business activity. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional investors, and financial firms. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, and offers advisory and operational services such as model portfolio management, tax optimization overlays, and a technology platform for other advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
user avatar

Megan B

Series 65

Twin Falls, ID

Portside Wealth Group, LLC

Megan Benson is a financial advisor at Portside Wealth Group, LLC in Twin Falls, Idaho, holding a Series 65 designation with seven years of industry experience. Her work history includes roles at Concorde Investment Services, Doleman Wealth Management, DFPG Investments, Inc., and Allegis Investment Services. Outside of finance, she previously worked in the restaurant industry at Copper Rill Restaurant. Portside Wealth Group is a multi-advisor wealth management firm providing discretionary portfolio management, financial planning, pension consulting, and client education for individuals, retirement plans, charitable organizations, and corporate clients. The firm employs a blended investment approach incorporating fundamental, technical, and modern portfolio theory, and offers affiliated legal and accounting services alongside its advisory offerings.

Active portfolio management Options & derivatives strategies Real estate investing Private / alternative investments
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")