AUM per client for Enterprise firms serving clients in Idaho

AUM per client measures the total assets a firm manages divided by its client count, offering insight into the type of clients a firm serves. Higher AUM per client often indicates firms focused on high-net-worth individuals with more complex financial planning needs, while lower figures suggest broader access with more standardized services.

In Idaho, enterprise firms show a median AUM per client of about $230,599, which is notably lower than the typical national range for firms of this size. With 62 firms and nearly 800 advisors represented, this distribution suggests that many Idaho enterprise firms serve a broader client base with more accessible minimums. The variation—from just under $100,000 up to over $2 million per client—reflects a mix of practices, from those catering to early-stage or mass-affluent clients to others focused on higher-net-worth individuals. This range indicates that Idaho’s enterprise firms balance between personalized, complex service and scalable, standardized offerings.

For you, understanding AUM per client helps clarify what kind of advisory experience to expect. There is no single “right” number; higher AUM per client may mean more tailored planning but also higher investment minimums, while lower numbers often mean easier access but less customization. Use this metric alongside others to find a firm that matches your financial situation and service preferences.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Idaho 62 firms
Very Low $100K-$100K
Low $100K-$210K
Typical $210K-$230K
High $230K-$550K
Very High $550K-$2.1M
5th 20th 40th 60th 80th 95th

Median: $230K

Firm
AUM/client
AUM
Clients
HNW client %
Schwab Wealth Advisory
Very Low $0
168,774
0%
Transamerica Financial Advisors logo Transamerica Financial Advisors
Very Low $49K
$2.1B
42,497
3%
Nationwide Investment Advisors, LLC
Very Low $66K
$17B
251,200
0%
Valic Financial Advisors logo Valic Financial Advisors
Low $100K
$29B
292,989
1%
GWN Securities Inc. logo GWN Securities Inc.
Low $130K
$4.7B
37,763
6%
Planmember Securities Corporation logo Planmember Securities Corporation
Low $130K
$9.2B
69,441
1%
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Low $170K
$2.5B
14,275
0%
SPC logo SPC
Low $190K
$5.9B
30,595
3%
Citizens securities, Inc. logo Citizens securities, Inc.
Low $210K
$13B
60,162
0%
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low $210K
$9.7B
45,194
1%
First Command Advisory Services logo First Command Advisory Services
Typical $210K
$24B
113,511
3%
Goldman Sachs Wealth Services logo Goldman Sachs Wealth Services
Typical $220K
$25B
115,350
34%
ESI Financial Advisors logo ESI Financial Advisors
Typical $220K
$2.6B
11,897
26%
Independent Financial partners logo Independent Financial partners
Typical $230K
$12B
52,539
35%
FIFTH THIRD SECURITIES, Inc. logo FIFTH THIRD SECURITIES, Inc.
Typical $230K
$11B
46,299
4%
Guardian Life logo Guardian Life
High $230K
$19B
80,267
22%
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
High $230K
$13B
54,810
9%
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
High $240K
$31B
132,722
20%
Key Investment Services LLc logo Key Investment Services LLc
High $250K
$8.8B
34,509
3%
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
High $260K
$7.9B
30,867
4%
TD private Client Wealth LLC logo TD private Client Wealth LLC
High $270K
$6.9B
25,351
6%
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
High $290K
$8.2B
27,999
2%
Private Advisor Group, LLC logo Private Advisor Group, LLC
High $300K
$42B
139,740
16%
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
High $310K
$3.7B
12,045
15%
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
High $310K
$4.9B
15,798
0%
Principal Financial Services logo Principal Financial Services
High $320K
$17B
51,650
5%
&PARTNERS logo &PARTNERS
High $380K
$21B
53,863
22%
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
High $390K
$16B
42,227
37%
AE Wealth Management, LLC logo AE Wealth Management, LLC
High $390K
$49B
127,213
7%
Janney Montgomery Scott logo Janney Montgomery Scott
High $410K
$98B
239,764
42%
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High $410K
$12B
30,039
16%
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
High $420K
$9.9B
23,624
10%
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
High $430K
$2.2B
5,018
6%
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
High $450K
$13B
29,363
3%
Integrity Alliance, LLC logo Integrity Alliance, LLC
High $450K
$4.8B
10,660
10%
Independent Financial Group, LLC logo Independent Financial Group, LLC
High $470K
$12B
25,896
9%
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
High $510K
$15B
29,516
13%
D.A. DAVIDSON & Co. logo D.A. DAVIDSON & Co.
Very High $550K
$38B
68,135
27%
Empower Advisory Group logo Empower Advisory Group
Very High $570K
$170B
293,347
7%
Commonwealth Financial Network logo Commonwealth Financial Network
Very High $570K
$200B
355,973
12%
Oppenheimer logo Oppenheimer
Very High $610K
$23B
37,047
3%
Kestra Advisory logo Kestra Advisory
Very High $620K
$71B
115,285
23%
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Very High $710K
$18B
24,844
17%
NEwEdge Advisors logo NEwEdge Advisors
Very High $810K
$40B
48,809
27%
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High $830K
$35B
41,723
56%
CWM, LLC logo CWM, LLC
Very High $880K
$46B
52,263
14%
Farther logo Farther
Very High $970K
$14B
14,593
24%
Allworth financial, L.P. logo Allworth financial, L.P.
Very High $1.1M
$32B
28,786
32%
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High $1.4M
$110B
80,986
34%
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
Very High $1.6M
$31B
19,025
23%
Rockefeller Capital management logo Rockefeller Capital management
Very High $1.7M
$82B
47,801
32%
Creative Planning logo Creative Planning
Very High $2.1M
$180B
87,051
45%
Mariner logo Mariner
Very High $2.1M
$120B
54,583
41%
Ep Wealth Advisors logo Ep Wealth Advisors
Very High $2.1M
$42B
19,618
8%
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High $2.2M
$34B
15,740
31%
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High $2.2M
$78B
35,044
53%
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Very High $2.6M
$160B
61,002
49%
Lido logo Lido
Very High $2.9M
$38B
13,043
75%
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High $3.1M
$50B
16,170
98%
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High $5.5M
$44B
8,083
25%
Corient logo Corient
Very High $6.1M
$160B
25,963
75%
IEQ Capital, LLC logo IEQ Capital, LLC
Very High $25M
$57B
2,300
100%
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