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Shannon Nicole Frady

Advisor at Equitable Advisors — Lake Alfred, FL

Updated today

Credentials

Series 63, Series 65

Experience

9 years

Location

Lake Alfred, FL

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,620

Across 966 offices

Clients per advisor

16 Very Low

Avg AUM per client

$570,841 High

HNW client ratio

47% Very High

About

Shannon Frady is a financial advisor with Equitable Advisors in Lake Alfred, FL, holding Series 63 and Series 65 credentials and nine years of industry experience. Prior to joining Equitable Advisors in 2018, Frady worked at AXA Advisors, PNC Bank, and Allen & Co of Florida. Equitable Advisors serves a diverse client base including individuals, high-net-worth investors, retirement plans, corporations, and charitable organizations, offering financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and broker-dealer, utilizing LPL-sponsored programs and endorsed third-party managers to deliver advisory and brokerage solutions.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement income strategy Social Security optimization

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Percentage

$0+: 0.20% to 2.50% annually (varies by program and asset level; see product-specific minimum and maximum fees) $0+: Financial planning fixed fees: $250 - $25,000 for new plans; $250 - $12,500 for reviews $0+: Financial planning hourly fees: $100 - $400 per hour

Commissions

Variable life and annuity sales commissions and renewal commissions are received in brokerage capacity, not advisory fees.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees may range from $250 to $25,000 for new clients; follow-on plan review fees generally range from $250 to $12,500; hourly fees generally range from $100 to $400 per hour. Fee-only: Fee-based financial planning services are offered, including fixed and hourly fees as noted above.

Location

See office

Lake Alfred, FL

Lake Alfred FL

Advisors at this office

1

Most active in

Florida · Maryland

Work history

9 years of industry experience

Equitable Advisors

2018 - Present • 8 years

New York, NY

Anne London

2018 - Present • 8 years

Columbia, MD

AXA Advisors, LlC

2018 - 2020 • 2 years

New York, NY

PNC Bank

2018 - 2018 • 1 year

Clarksville, MD

unemployed

2017 - 2017 • 1 year

Dayton, MD

Allen & co of Florida

2016 - 2017 • 1 year

Lakeland, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Holly K

Series 65

Lakeland, FL

HPS Solutions LLC

Holly Kelley is a financial advisor at HPS Solutions LLC with a Series 65 designation and four years of industry experience. She has worked at Core Wealth Advisors, Inc., Hamic Previte Sturwold PA, and PFS Investments, Inc., among other firms. In addition to her advisory role, she is an employee at Hamic Previte & Sturwold PA, a tax and accounting service business where she prepares tax returns and provides accounting consulting. HPS Solutions LLC provides investment supervisory and consulting services to individuals, trusts, charitable organizations, pension and profit-sharing plans, and corporations. The firm employs a value-driven, fundamental analysis approach, develops client-specific investment policies, and works with third-party money managers to implement portfolios.

Active portfolio management Options & derivatives strategies Cash flow / budgeting
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Ryan L

CFA®, Series 66

Winter Haven, FL

EmeraldSpark Investments

Ryan Layton is a CFA® charterholder and holds a Series 66 license with 13 years of industry experience. He has been the sole advisor at EmeraldSpark Investments since 2015. Ryan is also an adjunct professor and regularly participates in industry conferences and consulting with the CFA Institute. EmeraldSpark Investments provides personalized discretionary investment management and financial planning primarily for individual clients and offers 401(k) plan investment advisement to plan sponsors and participants. The firm combines Modern Portfolio Theory with behavioral finance in its investment process and is known for its educational outreach, including seminars, workshops, and no-cost financial planning services for clients.

Wealth management Cash flow / budgeting
user avatar

Trisha F

PFS™

Lakeland, FL

Wise Financial Strategies, LLC

Trisha Floyd is a financial advisor at Wise Financial Strategies, LLC in Lakeland, FL, holding the PFS™ designation. She has over 18 years of experience including roles at Ramos & Floyd CPAs PLLC and CliftonLarsonAllen LLP in public accounting. Wise Financial Strategies serves individuals, families, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm offers advisory services including discretionary portfolio management in partnership with a third-party money manager, financial planning, and educational seminars, using a fundamentally driven, value-oriented investment approach with a long-term horizon.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Cash flow / budgeting Founder/Business Owner Executive Values-based investing
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Brian U

Series 65

Winter Haven, FL

Aventail Wealth Management, LLC

Brian Ulch is a financial advisor at Aventail Wealth Management, LLC with 10 years of industry experience. He holds a Series 65 license and has been with Aventail Wealth Management since 2015. In addition to his advisory role, he is a licensed insurance agent in multiple states, working with clients on life, annuity, and long-term care insurance needs. Aventail Wealth Management is a fee-based registered investment adviser serving primarily individual clients, including high-net-worth households. The firm offers discretionary portfolio management, financial planning, and consulting services, using a structured investment approach that incorporates ETFs, mutual funds, and select individual securities guided by a written Investment Policy Statement.

General retirement planning Wealth management Life insurance needs analysis Cash flow / budgeting
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Bryan B

Series 63, Series 65

Winter Haven, FL

IPLAN

Bryan Beamer is a financial advisor at IPLAN with 19 years of industry experience. He holds Series 63 and Series 65 designations and has worked at firms including Cambridge Investment Research Advisors and Ameriprise Financial Services. Beamer is also the owner and consultant of iGive, LLC, a charitable wealth coaching business that advises nonprofit organizations on improving donor participation. IPLAN serves individual and high-net-worth clients, investment companies, charitable organizations, and businesses, offering discretionary portfolio management and financial planning services. The firm utilizes a mostly passive investment approach based on modern portfolio theory, supplemented by cyclical and fundamental analysis, and integrates financial planning with insurance distribution.

College savings (529s, UTMA, etc.) Business sale tax planning Cash flow / budgeting General estate planning guidance General tax planning
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Billy H

CFP®, Series 63

Lakeland, FL

Henley Advisors, LLC

Bill Henley is a CFP® with 13 years of experience in financial advising. He is the principal of Henley Advisors, LLC, an independent advisory firm he founded in 2015. In addition to his advisory work, Henley is involved in a healthcare practice owned by his spouse, where he serves as Vice President and handles bookkeeping duties without compensation. Henley Advisors provides discretionary asset management and comprehensive financial planning services to individuals, high-net-worth clients, charitable organizations, corporate clients, and retirement plans. The firm customizes investment programs based on clients’ goals, time horizons, and risk tolerances, utilizing fundamental, technical, and cyclical analysis, and engages third-party managers and sub-advisors to implement strategies.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
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