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Shawn Erickson

Advisor at TruNorth Financial LLC — Newburgh, NY

Updated today

Credentials

Series 63, Series 65

Experience

8 years

Location

Newburgh, NY 12550

TruNorth Financial LLC logo

TruNorth Financial LLC

Independent

Total advisors

1

Clients per advisor

123 Very High

Avg AUM per client

$316,790 Low

HNW client ratio

7% Low

About

Shawn Erickson is a financial advisor at TruNorth Financial LLC with eight years of industry experience. Before founding TruNorth Financial in 2024, he worked at Northwestern Mutual for six years and held roles at Regeneron and EY. He holds Series 63 and Series 65 licenses. TruNorth Financial serves individual and high-net-worth clients through discretionary portfolio management and financial planning, focusing on creating tailored Investment Policy Statements and ongoing portfolio monitoring. The firm typically uses ETFs alongside mutual funds, equities, fixed income, and insurance products, employing fundamental, quantitative, and technical analysis within a long-term trading framework.

Client services

Based on TruNorth Financial LLC

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on TruNorth Financial LLC

Annuities Life insurance needs analysis

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Fee options

Fixed

Fixed fees for financial planning range from $1,000 to $20,000

Percentage

$0 - $100,000: 1.45% $100,001 - $500,000: 1.30% $500,001 - $800,000: 1.25% $800,001 - $1,000,000: 1.15% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $3,000,000: 0.95% $3,000,001 - $4,000,000: 0.89% $4,000,001 - $5,000,000: 0.79% $5,000,001 - $7,000,000: 0.69% $7,000,001+: 0.60%

Commissions

Insurance commissions on insurance products sold separately from advisory fees

Project-based

Financial planning hourly rate is $550 per hour

Other

Fee-only: Fixed fees for financial planning from $1,000 to $20,000; Hourly fees at $550/hour

Location

Newburgh, NY

1153 Union Ave

Newburgh NY 12550

Advisors at this office

1

Most active in

Louisiana · New York · North Carolina · Texas

Work history

8 years of industry experience

TruNorth Financial LLC

2024 - Present • 2 years

Newburgh, NY

Northwestern Mutual

2018 - 2024 • 6 years

Milwaukee, WI

Regeneron

2017 - 2018 • 1 year

Sleepy Hallow, NY

Ey

2015 - 2017 • 2 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Patrick D

Rock Tavern, NY

Donnelly Financial Services

Patrick Donnelly is a financial advisor at Donnelly Financial Services with five years of industry experience. His prior roles include positions at Third Bridge Group and PNC Bank. Donnelly Financial Services is an independent advisory firm serving individual and high-net-worth clients with discretionary and non-discretionary asset management and financial planning. The firm offers client-focused investment programs that incorporate both fundamental and technical analysis, as well as educational seminars available to the public.

Retirement income strategy Income planning Tax-loss harvesting Options & derivatives strategies General estate planning guidance
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Matthew H

CFP®, Series 65

Putnam Valley, NY

Guide Wealth Management

Matthew Hague is a CFP® and holds a Series 65 license, with nine years of experience in the financial industry. He has been with Guide Wealth Management, LLC since 2015. In addition to his advisory role, he is involved in a tax preparation and representation business that operates seasonally. Guide Wealth Management serves individual and high-net-worth clients, businesses, trusts, and retirement plans by providing wealth management, investment management, and comprehensive financial planning. The firm combines passive portfolio construction with fundamental and cyclical analysis, and integrates tax-managed investing and derivative strategies, supported by an affiliated tax services company.

Options & derivatives strategies Passive / index investing Tax-loss harvesting General tax planning Cash flow / budgeting
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John M

Series 65

Hopewell Junction, NY

Mountain View Strategic Wealth, LLC

John Morgan is a financial advisor at Mountain View Strategic Wealth, LLC with 11 years of industry experience. He has held positions at Sowell Management and Marshall & Sterling Wealth Advisors, Inc. before joining his current firm in 2018. Morgan holds a Series 65 designation. Mountain View Strategic Wealth provides wealth management and advisory services to individuals, trusts, estates, pension and profit-sharing plans, and other business entities. The firm uses a range of analysis methods and offers discretionary portfolio management and ongoing financial planning based on clients’ investment objectives, time horizon, and risk tolerance.

Wealth management General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting
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Satish A

Series 63, Series 65

Fishkill, NY

Sabina Asset Management LLC

Satish Athavale is a financial advisor at Sabina Asset Management LLC with five years of industry experience. He previously worked at Millennium Management and Citadel and took extended travel breaks in 2017–2018 and 2019. Sabina Asset Management serves high-net-worth individuals, families, trusts, estates, charitable organizations, and certain business entities with discretionary portfolio management focused on customized separately managed accounts. The firm employs an actively managed approach using individual securities and proprietary quantitative tools, avoiding pooled products and wrap programs.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Nathaniel P

CFA®, Series 63, Series 65

Garrison, NY

Prentice Investment Management, LLC

Nathaniel Prentice is a CFA® charterholder with 15 years of industry experience. He is the sole advisor at Prentice Investment Management, LLC, where he has worked since 2018. Prior to founding his firm, he held roles at Purshe Kaplan Sterling Investments and Altium Wealth Management LLC. Prentice Investment Management, LLC provides discretionary portfolio management and periodic reviews for a select client base, including individuals, related accounts, and charitable organizations. The firm employs a long-only investment approach focused on publicly traded securities, combining fundamental, qualitative, and point-and-figure technical analysis while maintaining diversification and managing accounts on a discretionary basis.

Active portfolio management

Jess S

CFP®, CFA®

Beacon, NY

Mindi Financial

Mindi Financial works with individuals, families, solo entrepreneurs and small business owners. I believe that financial planning is is a long-term iterative process and so we only offer one service - ongoing comprehensive financial planning with investment management - for a simple transparent fee. I work with clients who see their money as a tool to achieve greater independence and live life on their own terms, not as a high score meant to be maximized. My first concern is always learning what the money is for. Next, I work with my clients to build financial resilience, identify tax planning opportunities and invest their assets in risk-managed diversified portfolios. As a CFA charterholder and CFP® practitioner with two decades experience in investments, investment management is a core competency of mine. Mindi offers investment management that can be customized for your specific situation and preferences, including strategies for concentrated stock positions and large unrealized gains, while avoiding unexpected tax consequences. I am open to working with clients at all stages in their financial lives but I specialize in working with freelance and entrepreneurial clients. I help freelancers, entrepreneurs and small business owners with retirement plans, cash-flow planning and insurance reviews so they can focus more on their business than managing their finances.

Private / alternative investments Active portfolio management Founder/Business Owner Gen Y/Millennials (Born 1980-1995)
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