TruNorth Financial LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
TruNorth Financial serves individual and high‑net‑worth clients with discretionary portfolio management and financial planning, creating an Investment Policy Statement for each client and providing ongoing monitoring and rebalancing. The firm manages about $39 million in client assets and typically implements portfolios using ETFs (the primary recommendation), mutual funds, equities, fixed income, and insurance products including annuities.
The firm documents client goals, risk tolerance and time horizon and generally trades under discretionary authority, using fundamental, quantitative and technical analysis within a long‑term trading framework. It may employ complex instruments, including leveraged ETFs when deemed appropriate for a client’s objectives, and it acts as a fiduciary for retirement accounts under applicable law.
A number of features distinguish the firm from many solo independent advisers: the principal holds CPA credentials (accounting activities are not offered to advisory clients) and is also a licensed insurance producer who may recommend life and disability products and receive separate commissions for insurance sales; the firm discloses those conflicts and notes clients are under no obligation to purchase. The adviser requires Schwab Institutional custody and describes access to Schwab‑sponsored educational events and resources for the firm, and it recently transitioned from state to SEC registration — operational details that may be less common among peers.
Client services
Expertise
Fee options
Fixed fees for financial planning range from $1,000 to $20,000
$0 - $100,000: 1.45% $100,001 - $500,000: 1.30% $500,001 - $800,000: 1.25% $800,001 - $1,000,000: 1.15% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $3,000,000: 0.95% $3,000,001 - $4,000,000: 0.89% $4,000,001 - $5,000,000: 0.79% $5,000,001 - $7,000,000: 0.69% $7,000,001+: 0.60%
Insurance commissions on insurance products sold separately from advisory fees
Financial planning hourly rate is $550 per hour
Fee-only: Fixed fees for financial planning from $1,000 to $20,000; Hourly fees at $550/hour
Main office
1153 Union Ave
Newburgh NY 12550
Advisors at this office
1
Most active in
Connecticut · Louisiana · New Jersey · New York · North Carolina · Pennsylvania · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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