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Steven Devine Mercer

Advisor at Voya financial Advisors, Inc. — New Castle, DE

Updated today

Credentials

Series 66

Experience

18 years

Location

New Castle, DE 19720

Voya financial Advisors, Inc. logo

Voya financial Advisors, Inc.

Enterprise

Total advisors

747

Across 225 offices

Clients per advisor

22 Very Low

Avg AUM per client

$236,678 Low

HNW client ratio

19% Typical

About

Steven Mercer is a financial advisor with Voya Financial Advisors, Inc., holding a Series 66 designation and 18 years of industry experience. He has been with Voya Financial Advisors since 2016. Outside of his advisory role, Mercer operates as an independent insurance agent involved in the sale of fixed insurance products. Voya Financial Advisors serves a diverse client base including individual investors, institutional clients, retirement plan sponsors, and high-net-worth individuals. The firm provides financial planning, portfolio management, and access to various managed account programs, primarily delivering non-discretionary advisory services.

Client services

Based on Voya financial Advisors, Inc.

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Voya financial Advisors, Inc.

Retirement income strategy General retirement planning Business ownership considerations

Occupation focus

Based on Voya financial Advisors, Inc.

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees for financial planning or consulting services, negotiable, up to maximum $100,000 per plan per year for plan sponsor services; seminar fees up to $500 per person

Percentage

$0 - $250,000: 2.75% $250,001 - $500,000: 2.75% $500,001 - $1,000,000: 2.50% $1,000,001 - $2,000,000: 2.35% $2,000,001 - $5,000,000: 2.10% $5,000,001 - $10,000,000: 2.05% $10,000,001+: 2.00%

Commissions

Available through broker-dealer services; commissions apply for certain products

Project-based

Hourly consulting fees up to $500/hour

Other

Minimum fee: Minimum account balances vary by program; Fidelity Program has a $5,000 minimum account balance; Investor Center Unified Managed Account Program generally requires minimum $1,000 depending on Strategist selected; other programs have variable minimums, negotiable under circumstances Fee-only: Financial planning or consulting fees based on flat fee or hourly basis; typical hourly rates up to $500/hour; flat fees negotiable

Location

See office

New Castle, DE

10 Corporate Circle Ste 205

New Castle DE 19720

Advisors at this office

5

Most active in

Delaware

Work history

18 years of industry experience

Voya Financial Advisors, Inc.

2016 - Present • 10 years

Smyrna, DE

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Li M

Series 65

Wilmington, DE

Annova LLC

Li Ma is a financial advisor at Annova LLC with five years of industry experience. He holds a Series 65 designation and has worked at Annova since 2020. Prior to that, he was employed at Axalta Coating Systems LLC for six years. Li is also a licensed independent life insurance agent in California, Delaware, Florida, and Pennsylvania and may recommend annuities or life insurance as part of financial planning. Annova LLC provides discretionary portfolio management to individual, institutional, and corporate clients through its Portfolio Management Account wrap-fee program. The firm uses risk-based and outcomes-based asset-allocation models and delegates trading and model implementation to selected investment managers, offering quarterly performance reporting and employing strategies that may include derivatives and alternative investments.

Active portfolio management Equity compensation tax strategy Options & derivatives strategies Tax-loss harvesting
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Michael K

CFA®, Series 63, Series 65

Landenberg, PA

WHTG Wealth Management, LLC

Michael Kwiatkowski is a CFA charterholder and financial advisor with two years of industry experience. He is the principal of WHTG Wealth Management, LLC, an independent firm he founded in 2025. Prior to establishing WHTG, he worked for eight years at The Board of Pensions - PC USA. In addition to his advisory role, he is a licensed insurance professional who dedicates a portion of his time to insurance sales. WHTG Wealth Management provides discretionary investment management and comprehensive financial planning to individuals and high-net-worth clients. The firm employs a long-term investment approach that includes fundamental and cyclical analysis to build diversified portfolios of low-cost mutual funds, ETFs, individual bonds, and occasionally closed-end funds and cryptocurrency ETFs.

Private / alternative investments Tax-loss harvesting Wealth management
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Anthony P

ChFC®, Series 63, Series 65

Wilmington, DE

AJP Financial Services, LLC

Anthony Passerini is a financial advisor at AJP Financial Services, LLC in Wilmington, DE, with 54 years of industry experience. He holds the ChFC® designation and Series 63 and 65 licenses. Prior to founding his independent firm in 2017, he worked at Next Financial Group Inc for 11 years. AJP Financial Services serves individuals, including business owners, professionals, and retirees, as well as sponsors of qualified retirement plans. The firm offers comprehensive financial planning, discretionary and non-discretionary investment management, and retirement plan consulting, using a process based on capital market assumptions and modern portfolio theory.

Business sale tax planning Business ownership considerations Debt management College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner Retired Retired Established Professionals

Kevin L

CFP®

Wilmington, DE

Age Wisely Financial

Hi! I'm Kevin Lam, and I am the owner of Age Wisely Financial. With more than four decades of accumulated financial wisdom, I guide you (or your parents) in gaining understanding, making decisions, and taking action in such key areas as: • Purpose in Life: crafting a Life Purpose Statement • Income Stability: analyzing Social Security, pensions, investments, annuities • Portfolio Review: assessing asset tax status and allocation for alignment with goals and safeguards • Withdrawing from Investments: evaluating Target Funds, Guardrails, Bucketing, Bond Ladders • Medicare: reviewing current and projected health care costs and coverage • Roth Conversions: potentially lowering taxes in future years • Required Minimum Distributions (RMD): reducing through Qualified Charitable Distributions (QCD) and Qualified Longevity Annuity Contracts (QLAC) • Inheriting an IRA: untangling the complexities of the Required Beginning Date (RBD), 5-year, 10-year, and other rules • Donor Advised Funds (DAF) and Qualified Charitable Distributions (QCD): using strategies to meet your philanthropic goals and reduce tax • Loss of Spouse: mitigating “widow/widower’s tax penalty” + maximizing Social Security survivor benefits • Long-Term Care: searching for affordable choices • Reverse Mortgage: evaluating for appropriate use in accessing home equity • Aging in Place Modification: assessing home changes for continued independent living • Care Facility Search: helping locate care facilities • Identity Theft and Fraud Prevention: using available protection tools • Legacy Vision: communicating values and memories to future generations • Trusts: explaining use of Intentionally Defective Grantor Trust (IDGT), Grantor Retained Annuity Trust (GRAT), Domestic Asset Protection Trust (DAPT), Qualified Personal Residence Trust, (QPRT), Charitable Remainder Trust (CRT), and other advanced trusts. I serve you on a flat-fee basis. For individuals, $4,500. For couples, $6,000. I also serve you as Advice-Only. This means I provide recommendations for your asset portfolio (and your entire financial ecosystem), but you are always in command of your assets. You do not pay me any Asset Under Management (AUM) fees. You do not need to transfer any of your accounts. Let's talk. Let's work together to understand your concerns and goals, figure out your choices, and help you navigate your best course of action. Let's gain you comfort in your mind, and heart.

Trust structures (GRAT, IDGT, revocable) Social Security optimization Baby Boomers (Born 1946-1964)
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Dana W

Series 65

Wilmington, DE

Q(x) Branch Reserve Investments LLC

Dana Walker is a Series 65-licensed financial advisor with 35 years of industry experience. He is the sole advisor at Q(x) Branch Reserve Investments LLC, where he has worked since 2018. Before founding his current firm, he spent 31 years at Kalmar Investments Inc. and one year as a self-employed advisor. Q(x) Branch Reserve Investments LLC provides discretionary asset management and portfolio monitoring for individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporate or business entities. The firm focuses on low-turnover, long-horizon portfolios concentrated in small- to mid-cap growth companies, emphasizing fundamental analysis and tax efficiency.

Active portfolio management
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William C

ChFC®, Series 63

Wilmington, DE

Delaware Advisory Group, Inc.

William Curry is a financial advisor at Delaware Advisory Group, Inc. with 48 years of industry experience. He holds the ChFC® designation and Series 63 license. His career includes roles at firms such as Blackridge Asset Management, Kovack Advisors, and Berthel Fisher & Company Financial Services. Outside of investment advisory, he is president of Tax Possibilities, Inc., a business and estate planning firm, and Wealth Wisdom Group, Inc., which focuses on marketing. Delaware Advisory Group, Inc. operates primarily through a co-advisory model in partnership with Flexible Plan Investments, LTD, providing investment services, financial planning, and consulting. The firm focuses on selecting and monitoring external managers, conducting due diligence, and assisting clients with portfolio reviews and onboarding, while the co-advisor retains discretionary trading authority.

General retirement planning General tax planning
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