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Thomas J Long III

Advisor at Keel & Long Financial Management, LLC — Greenville, NC

Updated today

Credentials

Series 63, Series 65

Experience

15 years

Location

Greenville, NC 27858

Keel & Long Financial Management, LLC logo

Keel & Long Financial Management, LLC

Supported

Total advisors

2

Clients per advisor

81 High

Avg AUM per client

$465,839 Low

HNW client ratio

14% Low

About

Thomas Long is a financial advisor with Keel & Long Financial Management, LLC, holding Series 63 and Series 65 licenses and 14 years of industry experience. He has worked at Keel & Long since 2018 and previously held roles at First Command Advisory Services and related First Command entities from 2011 to 2018. Outside of his advisory work, he serves as president of Long Financial Management, Inc. Keel & Long Financial Management serves individual and high-net-worth clients as well as small businesses, offering portfolio management, financial planning, and managed account programs. The firm uses a tailored advisory process incorporating asset allocation, dollar-cost averaging, and technical analysis, and sponsors a wrap fee program, which is uncommon among firms of its size.

Client services

Based on Keel & Long Financial Management, LLC

Financial planning Portfolio management

Expertise

Based on Keel & Long Financial Management, LLC

Annuities

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Fee options

Fixed

Fixed fees for financial planning projects range from $2,000 to $20,000

Percentage

$0 - $50,000: 1.35% $50,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.80% $2,000,001+: 0.60%

Project-based

$250 - $350 per hour

Other

Minimum fee: $250 minimum annual fee Fee-only: Fee-only advisory services

Location

Greenville, NC

2408 Charles Blvd, Suite 4

Greenville NC 27858

Advisors at this office

2

Most active in

North Carolina

Work history

15 years of industry experience

Keel and Long Financial Management

2018 - Present • 8 years

Greenville, NC

First Command Advisory Services

2015 - 2018 • 3 years

Fort Worth, TX

First command Insurance Services, Inc

2011 - 2018 • 7 years

Fort Worth, TX

First Command Financial Planning, Inc.

2011 - 2018 • 7 years

Fort Worth, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Don K

CFP®, Series 63, Series 65

Greenville, NC

Keel & Long Financial Management, LLC

Don Keel is a CFP® professional with 17 years of industry experience, currently serving at Keel & Long Financial Management, LLC since 2018. Prior to that, he worked with First Command Advisory Services and affiliated firms from 2009 to 2018. Outside of his advisory role, he is president of Don Keel Financial Group, Inc. Keel & Long Financial Management serves individual and high-net-worth clients as well as small businesses, providing discretionary and non-discretionary portfolio management, financial planning, and managed account programs. The firm tailors its advisory process to client objectives and risk tolerances and sponsors a wrap fee program, an uncommon service for a small adviser team.

Annuities
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Ashley S

Series 63, Series 66

Greenville, NC

Crossgen Wealth LLC

Ashley Stockdale is a financial advisor with CrossGen Wealth LLC in Greenville, NC, holding Series 63 and Series 66 licenses and six years of industry experience. Before joining CrossGen Wealth in 2025, she worked for seven years at Raymond James & Associates and spent five years at Vidant Medical Center. CrossGen Wealth provides advisory services to individuals, high-net-worth clients, trusts, estates, corporations, foundations, non-profits, and other business entities. The firm offers discretionary portfolio management, comprehensive financial planning, and pension consulting, utilizing both fundamental and technical analysis within a long-term asset allocation framework.

Income planning Life insurance needs analysis Disability insurance Long-term care insurance
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Curtis C

Series 63, Series 65

Ayden, NC

CONE ADVISORY GROUP, INC.

Curtis Cone is a financial advisor at Cone Advisory Group, Inc. with 39 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Symmetry Partners and AlphaStar Capital Management. Outside of advising, he manages several real estate-related business interests. Cone Advisory Group, Inc. serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing portfolio management, financial planning, and consulting. The firm emphasizes mutual funds, ETFs, model portfolios, and third-party money managers in its investment approach.

General retirement planning Income planning Cash flow / budgeting General tax planning Wealth management
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George P

CFP®, Series 65

Winterville, NC

The Journeys Group, Inc.

George Pate is a CFP® and Series 65 licensed financial advisor with six years of industry experience. He has been with The Journeys Group, Inc. since 2018 and previously worked at Wake Forest Baptist Health. Outside of his advisory role, he is a licensed insurance agent selling life insurance and annuities. The Journeys Group, Inc. provides investment supervisory services, financial planning, and third-party money manager referrals for individuals, pension and profit-sharing plans, and business entities. The firm manages approximately $63 million in non-discretionary assets, emphasizes cyclical analysis with regular portfolio reviews, and operates with a small team from a single office.

General retirement planning College savings (529s, UTMA, etc.)
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William L

Series 63, Series 66

Greenville, NC

Crossgen Wealth LLC

William Litchfield Jr. is a financial advisor with CrossGen Wealth LLC in Greenville, NC, holding Series 63 and Series 66 licenses and possessing 23 years of industry experience. Prior to joining CrossGen Wealth in 2025, he worked at Raymond James & Associates for 15 years. Outside of advisory work, he is a manager and member of Litchfield Farms LLC, an agriculture business. CrossGen Wealth provides advisory services to individuals, high-net-worth clients, trusts, estates, corporations, foundations, non-profits, and other business entities. The firm offers discretionary portfolio management, financial planning, pension consulting, and estate planning resources, implementing investment strategies primarily through Raymond James-sponsored wrap fee programs with a focus on long-term asset allocation and rebalancing.

Income planning Life insurance needs analysis Disability insurance Long-term care insurance
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Curtis C

Series 65

Ayden, NC

CONE ADVISORY GROUP, INC.

Curtis Cone Jr. is a Series 65-licensed advisor at Cone Advisory Group, Inc. in Ayden, NC, with one year of experience in the financial industry. His work history includes roles at Cone Advisory Group since 2018 and prior experience at Skylight Inn BBQ and East Carolina University. Cone Advisory Group, Inc. serves individual and high-net-worth clients as well as pension and profit-sharing plans, managing approximately $17.3 million for around 200 clients. The firm provides discretionary and non-discretionary portfolio management, financial planning, and consulting, with an investment approach that emphasizes mutual funds, ETFs, and the use of third-party managers through model portfolios and co-advisory arrangements.

General retirement planning Income planning Cash flow / budgeting General tax planning Wealth management
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