HNW client percentage for Supported firms serving clients in North Carolina

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—about $1.1 million in managed assets or $2.2 million in net worth. This metric helps reveal who a firm is designed to serve: higher percentages indicate a focus on wealthier clients with more complex financial needs, while lower percentages suggest broader access for a wider range of households.

In North Carolina, among supported firms—those with 1 to 4 advisors plus staff or managing over $200 million in assets—the median HNW client percentage is 29.51%, closely aligning with the national median. With 448 firms reporting, the distribution shows a broad spectrum: some firms serve mostly affluent clients below the HNW threshold, while others cater to a larger proportion of high-net-worth individuals. This spread suggests that many North Carolina firms have deliberately positioned themselves either as scalable practices serving a wider client base or as boutique firms focusing on more bespoke, complex wealth management. The presence of firms with both lower and higher HNW percentages reflects these two distinct approaches rather than differences in quality or growth stage.

For you, this means the HNW client percentage is a useful indicator of the type of service and minimum investment levels you might expect. A firm with a higher percentage likely offers more tailored, complex planning suited to wealthier clients, while a lower percentage often signals broader accessibility and more standardized services. There is no single “right” number—your choice depends on your financial situation and the kind of relationship you want. Use this metric alongside others to find a firm that fits your needs. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.