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Travis Lynn Kell

Advisor at Diversify Advisory Services, LLC — Sandy, UT S Creek Rd

Updated today

Credentials

Series 63

Experience

39 years

Location

Sandy, UT 84093

Diversify Advisory Services, LLC logo

Diversify Advisory Services, LLC

Multi-team

Total advisors

110

Across 48 offices

Clients per advisor

47 Low

Avg AUM per client

$837,592 High

HNW client ratio

15% Typical

About

Travis Kell is a financial advisor at Diversify Advisory Services, LLC with 38 years of industry experience. He previously worked at Ameriprise Financial Services, Inc. and Ameriprise from 1987 to 2025. Kell holds a Series 63 designation. Diversify Advisory Services, LLC provides investment advisory and financial planning services to individuals, corporations, pension plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification investment approach using a combination of internal models and third-party solutions across multiple platforms and offers a range of strategies including ETFs, mutual funds, alternatives, and options-based strategies.

Client services

Based on Diversify Advisory Services, LLC

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Diversify Advisory Services, LLC

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy

Occupation focus

Based on Diversify Advisory Services, LLC

Founder/Business Owner Doctor or Medical Professional Executive

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Fee options

Fixed

Fixed project fees up to $25,000 per project; fixed annual fees up to $100,000 for Family Office services; corporate consulting fees up to $10,000

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $5,000,000: 0.70% $5,000,001+: 0.50%

Commissions

Certain IARs may earn commissions from insurance and brokerage products sold in separate capacity

Project-based

Up to $400 per hour for financial planning and consulting services

Other

Account minimum: $500,000 Fee-only: Financial planning hourly fees up to $400/hour; fixed project fees up to $25,000 per project; fixed annual fees up to $100,000 annually

Location

See office

Sandy, UT S Creek Rd

7440 S Creek Rd, Ste 250

Sandy UT 84093

Advisors at this office

7

Most active in

Utah

Work history

39 years of industry experience

Diversify Advisory Services, LLC

2025 - Present • 1 year

Sandy, UT

DFPG Investments, LLC

2025 - Present • 1 year

Sandy, UT

Ameriprise

2020 - 2025 • 5 years

Sandy, UT

Ameriprise Financial Services, Inc.

1987 - 2020 • 33 years

Midvale, UT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Alan F

CFP®, CRPC®, Series 7, Series 66

Midvale, UT

Everspire

Alan Faerber is a CFP® professional with 17 years of experience in the financial services industry. He currently serves as a Senior Financial Planner at TomiPlan and previously worked at Charles Schwab, TD Ameritrade Investment Management, and Scottrade. TomiPlan is a financial planning firm that guides consumers through the planning process without offering securities or financial products.

General retirement planning Retirement income strategy Income planning Social Security optimization Medicare planning

Roy J

CFP®, Series 63, Series 66

Midvale, UT

Everspire

Roy Jones is a CFP® professional and MBA with a Graduate Certificate in Financial Planning. With 26 years of financial services experience, he serves as CEO of Everspire and its affiliated firms, MHL Investments, E6 Portfolios, and TomiPlan. Everspire is an SEC-registered investment adviser with more than $289 million in discretionary assets under management. The firm serves individuals, families, businesses, charitable organizations, and retirement plans through a dedicated-advisor model centered on goals- and cash-flow-based financial planning. Everspire’s investment philosophy integrates low-cost, globally diversified core portfolios, daily tax-loss harvesting capabilities, and tax-aware alternative strategies designed to support each client’s broader financial plan.

Private / alternative investments Wealth management Tax-loss harvesting Factor investing / smart beta Concentrated stock management Self-Employed Founder/Business Owner Engineering Professional Scientific Professional Educators, Teachers, and Academics Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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Branden V

Series 63, Series 65

Salt Lake City, UT

Steward Financial Services, LLC

Branden Vernon is a financial advisor at Steward Financial Services, LLC in Salt Lake City, UT, with 18 years of industry experience. He holds Series 63 and Series 65 designations and has been with Steward Financial Services since 2010. In addition to his advisory role, Vernon is a licensed insurance agent involved in insurance product sales. Steward Financial Services serves individuals, trusts, charities, business entities, and pension plans with fee-based portfolio management, financial planning, and pension consulting. The firm employs a mix of tactical allocation and passive strategies across a broad range of instruments and offers an active pension consulting practice that includes benchmarking, monitoring third-party providers, and participant education under the Pension Protection Act.

Retirement income strategy Income planning Active portfolio management Founder/Business Owner Retired
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Jaron P

CFP®, Series 63, Series 65

Salt Lake City, UT

JHP Planning, LLC

Jaron Poulson is a CFP® professional with 25 years of industry experience. He is the principal advisor at JHP Planning, LLC, an independent firm based in Salt Lake City, UT, and has prior experience at Commonwealth Financial Network. Outside of advisory services, he conducts fixed insurance sales as an agent under the name JHP Planning, LLC. JHP Planning, LLC serves individuals, high-net-worth clients, and pension/profit-sharing plans, managing approximately $86.6 million across about 145 client relationships. The firm provides portfolio management, financial planning, and pension consulting, implementing portfolios primarily through the AssetMark platform using a mix of fundamental, quantitative, and technical analysis.

Annuities
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Joseph T

Series 63

Draper, UT

Affiliated Investment Advisors, Inc.

Joseph Toronto is a financial advisor at Affiliated Investment Advisors, Inc. in Draper, UT, with 30 years of industry experience. He has been with the firm since 1993. Outside of his advisory role, he serves as the general manager of the American Towers Owners Association, a nonprofit high-rise condominium complex in Salt Lake City. Affiliated Investment Advisors, Inc. provides fee-only, discretionary portfolio management primarily for trusts and estates, as well as individual and corporate accounts. The firm employs a top-down investment approach centered on macroeconomic and interest-rate analysis to guide asset allocation among liquid, investment-grade securities, operating at a boutique scale with a focus on institutional-style and fiduciary portfolios.

Wealth management
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Chad B

Series 63, Series 66

Sandy, UT

Harvest Lane Investment Partners, LLC

Chad Butler is a financial advisor with Harvest Lane Investment Partners, LLC, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. His prior roles include positions at Global Retirement Partners, Transamerica Capital, Voya Investment Management, and John Hancock Advisers. Outside of advising, he serves as a Notary Public in Sandy, Utah. Harvest Lane is an independent advisory firm offering discretionary portfolio management and integrated financial planning to individuals, families, trusts, charitable organizations, and small businesses. The firm’s investment approach features a diversified core allocation combined with a value-oriented equity sleeve, incorporating managed-futures funds, stressed/distressed debt, and the use of AI tools to support research and operations.

Concentrated stock management Real estate investing Equity compensation tax strategy
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