Diversify Advisory Services, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$4,355,480,665
Clients
5,200
Advisors
112
across 48 offices
About
Diversify Advisory Services is an SEC-registered enterprise adviser that serves individuals (including high-net-worth clients), corporations, retirement plans, trusts, foundations, and small business owners. It provides financial planning and consulting, discretionary and non-discretionary portfolio management, corporate consulting, retirement-plan fiduciary services, and family office services under written engagement agreements.
The firm describes an investment approach built around tactical diversification and individualized asset allocation, tailoring portfolios to client goals, time horizon, and risk tolerance. Diversify deploys a range of delivery options — including AMS/AMS+ (wrap), OMS, DMS, VMS, TMS, and Envestnet models — and offers access to alternatives, structured notes, options-based strategies, custom bond ladders, and a Wealth Accumulator strategy using American Funds F2 shares; it also permits execution of illiquid alternative investments within certain AMS and DMS accounts.
Compared with many large advisers that rely largely on percentage-of-AUM billing, Diversify also offers fixed project and fixed annual fees and hourly billing for financial planning, family office, and corporate consulting engagements, and it recently added ERISA §3(38) discretionary plan-management services. The firm discloses a network of affiliations — an affiliated broker-dealer and insurance entity, ownership ties to an alternative-investment sponsor, receipt of sponsor due-diligence or promoter compensation, and sub-advisory/solicitor arrangements — and describes policies and monitoring intended to address the resulting conflicts.
Client services
Expertise
Occupation focus
Fee options
Fixed project fees up to $25,000 per project; fixed annual fees up to $100,000 for Family Office services; corporate consulting fees up to $10,000
$0 - $500,000: 1.00% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $5,000,000: 0.70% $5,000,001+: 0.50%
Certain IARs may earn commissions from insurance and brokerage products sold in separate capacity
Up to $400 per hour for financial planning and consulting services
Account minimum: $500,000 Fee-only: Financial planning hourly fees up to $400/hour; fixed project fees up to $25,000 per project; fixed annual fees up to $100,000 annually
Main office
See office10876 S River Front Pkwy, Suite 600
South Jordan UT 84095
Advisors at this office
18
Offices (48)
South Jordan, UT
10876 S River Front Pkwy Suite 600, South Jordan, UT 84095
18 advisors
San Jose, CA
1764 The Alameda San Jose, San Jose, CA 95126
10 advisors
Sandy, UT S Creek Rd
7440 S Creek Rd Ste 250, Sandy, UT 84093
7 advisors
Lewes, DE
33718 Wescoats Road Suite C, Lewes, DE 19958
6 advisors
Conshohocken, PA
918 Maple St, Conshohocken, PA 19428
5 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Advanced Wealth Strategies Group · Animas Capital Management LLC · Ashland Pacific · Boston Wealth Advisor Group · Bridge Equities · Butler Financial Advisors · Capata Financial · Cipolla Financial Advisors · City Center Wealth Advisors · Dark Horse Private Wealth · Diversify Advisor Network · Diversify Advisory Services, LLC · Diversify, Inc. · Evergreen Advisor Group · Financial Resources Inc. · First Financial Center Of Dallas · Fulcrum Investment Services · Gen 1 Financial · Glide Financial Group · Global Wealth Partners, Inc. · Gomez Corp · Grady Capital Group · Griffin Wealth Partners · Grove Wealth Advisors · Harding Financial & Insurance · Icona Wealth · Inpac Wealth · Inventa Wealth Advisors · Key Advisors Wealth Management LLC · Klk Capital Management, LLC · Live Oak Investment Partners · Longhorn Financial · March Forward · Minsky Financial Group, LLC · Nucleus Financial Group · Parkview Wealth Advisors · Patterson Financial Solutions · Platinum Wealth Group · Providence Wealth Advisors · Resilient Wealth Management · River Financial Group · Rocky Mountain Wealth Advisors · Serratelli Financial Group · Spark Financial Service · The Crestwell Group · Ths Private Family Office · Westerman Financial · Westridge Wealth Strategies
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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