Diversify Advisory Services, LLC logo

Diversify Advisory Services, LLC

Updated today

Client AUM

$4,355,480,665

Clients

5,200

Advisors

112

across 48 offices

About

Diversify Advisory Services is an SEC-registered enterprise adviser that serves individuals (including high-net-worth clients), corporations, retirement plans, trusts, foundations, and small business owners. It provides financial planning and consulting, discretionary and non-discretionary portfolio management, corporate consulting, retirement-plan fiduciary services, and family office services under written engagement agreements.

The firm describes an investment approach built around tactical diversification and individualized asset allocation, tailoring portfolios to client goals, time horizon, and risk tolerance. Diversify deploys a range of delivery options — including AMS/AMS+ (wrap), OMS, DMS, VMS, TMS, and Envestnet models — and offers access to alternatives, structured notes, options-based strategies, custom bond ladders, and a Wealth Accumulator strategy using American Funds F2 shares; it also permits execution of illiquid alternative investments within certain AMS and DMS accounts.

Compared with many large advisers that rely largely on percentage-of-AUM billing, Diversify also offers fixed project and fixed annual fees and hourly billing for financial planning, family office, and corporate consulting engagements, and it recently added ERISA §3(38) discretionary plan-management services. The firm discloses a network of affiliations — an affiliated broker-dealer and insurance entity, ownership ties to an alternative-investment sponsor, receipt of sponsor due-diligence or promoter compensation, and sub-advisory/solicitor arrangements — and describes policies and monitoring intended to address the resulting conflicts.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Doctor or Medical Professional Executive

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Fee options

Fixed

Fixed project fees up to $25,000 per project; fixed annual fees up to $100,000 for Family Office services; corporate consulting fees up to $10,000

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $5,000,000: 0.70% $5,000,001+: 0.50%

Commissions

Certain IARs may earn commissions from insurance and brokerage products sold in separate capacity

Project-based

Up to $400 per hour for financial planning and consulting services

Other

Account minimum: $500,000 Fee-only: Financial planning hourly fees up to $400/hour; fixed project fees up to $25,000 per project; fixed annual fees up to $100,000 annually

Main office

See office

10876 S River Front Pkwy, Suite 600

South Jordan UT 84095

Advisors at this office

18

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Advanced Wealth Strategies Group · Animas Capital Management LLC · Ashland Pacific · Boston Wealth Advisor Group · Bridge Equities · Butler Financial Advisors · Capata Financial · Cipolla Financial Advisors · City Center Wealth Advisors · Dark Horse Private Wealth · Diversify Advisor Network · Diversify Advisory Services, LLC · Diversify, Inc. · Evergreen Advisor Group · Financial Resources Inc. · First Financial Center Of Dallas · Fulcrum Investment Services · Gen 1 Financial · Glide Financial Group · Global Wealth Partners, Inc. · Gomez Corp · Grady Capital Group · Griffin Wealth Partners · Grove Wealth Advisors · Harding Financial & Insurance · Icona Wealth · Inpac Wealth · Inventa Wealth Advisors · Key Advisors Wealth Management LLC · Klk Capital Management, LLC · Live Oak Investment Partners · Longhorn Financial · March Forward · Minsky Financial Group, LLC · Nucleus Financial Group · Parkview Wealth Advisors · Patterson Financial Solutions · Platinum Wealth Group · Providence Wealth Advisors · Resilient Wealth Management · River Financial Group · Rocky Mountain Wealth Advisors · Serratelli Financial Group · Spark Financial Service · The Crestwell Group · Ths Private Family Office · Westerman Financial · Westridge Wealth Strategies

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Justin L

Series 66

Scottsdale, AZ

Diversify Advisory Services, LLC

Justin Lowy is a financial advisor at Diversify Advisory Services, LLC with 14 years of industry experience. He holds the Series 66 designation and has previously worked at DFPG Investments, LLC and Crown Capital Securities LP. Outside of his advisory role, Lowy is involved in commercial real estate lending as a broker or co-broker for Network Lending Services. Diversify Advisory Services is an SEC-registered firm serving a variety of clients including individuals, corporations, retirement plans, trusts, foundations, and small business owners. The firm employs a tactical diversification investment approach and offers a range of financial planning and portfolio management services tailored to individual client goals and risk tolerance.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Kevin B

Series 63, Series 66

Carlsbad, CA

Diversify Advisory Services, LLC

Kevin Bendix is a financial advisor at Diversify Advisory Services, LLC with two years of industry experience. He holds Series 63 and Series 66 licenses and previously worked for Kirkland & Ellis LLP for twelve years. Bendix is also affiliated with DFPG Investments, LLC and has been involved with the University of California since 2022. Diversify Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individuals, corporations, pension and profit-sharing plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification investment approach utilizing a range of internal models and third-party solutions across multiple platforms.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Michael R

Series 63, Series 65

Lewes, DE

Diversify Advisory Services, LLC

Michael Redmond is a financial advisor with Diversify Advisory Services, LLC and holds Series 63 and Series 65 designations. He has 27 years of industry experience, having previously worked at DFPG Investments, Kestra Advisory Services, Kestra Investment Services, WFG Investments, and Equity Services. Outside of his advisory role, he coaches a youth baseball team in Townsend, Delaware. Diversify Advisory Services serves individuals, corporations, retirement plans, trusts, foundations, and small business owners with financial planning, portfolio management, and consulting services. The firm emphasizes tactical diversification and individualized asset allocation, offering a variety of investment models and access to alternative strategies tailored to client goals and risk tolerance.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Eric V

Series 63, Series 66

Parrish, FL

Diversify Advisory Services, LLC

Eric Voegeli is a financial advisor with Diversify Advisory Services, LLC and holds the Series 63 and Series 66 designations. He has 25 years of industry experience and has worked with firms including DFPG Investments Inc and Discover Financial Services. He is currently based in Parrish, Florida. Diversify Advisory Services is an SEC-registered adviser serving individuals, corporations, retirement plans, trusts, foundations, and small business owners. The firm employs a tactical diversification and individualized asset allocation approach, offering a variety of portfolio management and financial planning services tailored to client goals and risk tolerance.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Russell B

ChFC®, Series 66

Suite 303, UT

Diversify Advisory Services, LLC

Russell Butler is a financial advisor at Diversify Advisory Services, LLC with 21 years of industry experience. He holds the ChFC® and Series 66 designations. In addition to his advisory role, Butler is a senior partner and tax advisor at Butler Tax and Accounting, where he provides tax return preparation, consultation, and planning services for individuals and small businesses. Diversify Advisory Services, LLC provides investment advisory and financial planning to a diverse client base, including individuals, corporations, pension and profit-sharing plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification approach using a combination of internal models and third-party solutions across multiple platforms to manage portfolios and deliver comprehensive financial services.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Benjamin C

Series 63, Series 65

Lehi, UT

Diversify Advisory Services, LLC

Benjamin Chappell is a financial advisor with Diversify Advisory Services, LLC, holding Series 63 and Series 65 licenses and 14 years of industry experience. His prior experience includes roles at Drive Wealth Advisers, Foresight Wealth Management, Penn Mutual Life Insurance, and Hornor Townsend & Kent. In addition to advising, he is an active mortgage loan originator and life insurance agent. Diversify Advisory Services is an SEC-registered firm serving individuals, corporations, retirement plans, trusts, foundations, and small business owners. The firm offers tailored financial planning and portfolio management with a tactical diversification approach, providing various delivery platforms and access to alternative investments.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Robert D

CFP®, ChFC®, Series 63, Series 66

Burlinton, MA

Diversify Advisory Services, LLC

Robert Doherty is a CFP® and ChFC® with 17 years of experience in the financial services industry. He is currently with Diversify Advisory Services, LLC and its affiliated firm DFPG Investments, LLC, having previously worked at New York Life Insurance Company and Eagle Strategies. Outside of his advisory role, Doherty volunteers as a youth wrestling coach and serves on the Woburn Wrestling Team board. Diversify Advisory Services, LLC provides investment advisory and financial planning services to individuals, corporations, pension and profit-sharing plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification approach using a combination of internal models and third-party solutions across multiple platforms, offering a broad range of investment strategies and multi-family office support.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Nicholas T

Series 66

Boca Raton, FL

Diversify Advisory Services, LLC

Nicholas Tarulli is a financial advisor at Diversify Advisory Services, LLC with 10 years of industry experience. He holds the Series 66 designation and has previously worked at B. Riley Wealth Advisors, National Asset Management, and Equitable Advisors. Diversify Advisory Services is an SEC-registered firm serving individuals, corporations, retirement plans, trusts, foundations, and small business owners. The firm offers financial planning, portfolio management, and family office services with an investment approach focused on tactical diversification and individualized asset allocation.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Travis K

Series 63

Sandy, UT

Diversify Advisory Services, LLC

Travis Kell is a financial advisor at Diversify Advisory Services, LLC with 38 years of industry experience. He previously worked at Ameriprise Financial Services, Inc. and Ameriprise from 1987 to 2025. Kell holds a Series 63 designation. Diversify Advisory Services, LLC provides investment advisory and financial planning services to individuals, corporations, pension plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification investment approach using a combination of internal models and third-party solutions across multiple platforms and offers a range of strategies including ETFs, mutual funds, alternatives, and options-based strategies.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Monica A

Series 63, Series 66

South Jordan, UT

Diversify Advisory Services, LLC

Monica Akbar is a financial advisor at Diversify Advisory Services, LLC with five years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including E6 Portfolios, M. H. Leblang, Inc., and Everspire. Diversify Advisory Services is an SEC-registered firm serving individuals, corporations, retirement plans, trusts, foundations, and small business owners. The firm’s investment approach emphasizes tactical diversification and individualized asset allocation tailored to client goals, offering a variety of delivery models and access to alternative investment strategies.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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John K

CFP®, Series 63

Honolulu, HI

Diversify Advisory Services, LLC

John Kwee is a CFP® professional with 38 years of industry experience, currently affiliated with Diversify Advisory Services, LLC. He has held roles at firms including SAGEPOINT FINANCIAL and OSAIC. Outside of his advisory work, he serves as a board member and officer for Christian in Real Estate, a nonprofit organization based in Honolulu. Diversify Advisory Services, LLC provides investment advisory and financial planning to a diverse client base, including individuals, corporations, pension plans, and small business owners. The firm employs a tactical diversification approach utilizing both internal models and third-party solutions across multiple platforms, offering services such as portfolio management, retirement plan consulting, and multi-family office support.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Darren S

Series 66

San Jose, CA

Diversify Advisory Services, LLC

Darren Speight is a financial advisor with Diversify Advisory Services, LLC in San Jose, CA. He holds a Series 66 designation and has 18 years of industry experience. Since 2015, he has been affiliated with DFPG Investments, Inc. Outside of advisory work, he is involved in selling fixed insurance products. Diversify Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individuals, corporations, pension plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification investment approach utilizing a variety of internal models and third-party platforms across multiple asset types and strategies.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Matthew H

CFP®, Series 66

Santa Rosa, CA

Diversify Advisory Services, LLC

Matthew Hunstock is a CFP® with 20 years of experience in the financial services industry. He is currently with Diversify Advisory Services, LLC and previously worked at Ameriprise Financial Services, Inc. for ten years. He serves as a committee member on the Santa Rosa Junior College Foundation Investment Committee. Diversify Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base including individuals, corporations, pension and profit-sharing plans, trusts, medical professionals, and small business owners. The firm employs a tactical diversification investment approach utilizing a mix of internal models and third-party solutions across multiple platforms.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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Stephen W

Series 63, Series 65

Sandy, UT

Diversify Advisory Services, LLC

Stephen Williams is a financial advisor at Diversify Advisory Services, LLC with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Ameriprise Financial Services from 1986 to 2025 before joining Diversify Advisory Services in 2025. Outside of advising, he is involved in managing a bank note purchase related to a family estate matter. Diversify Advisory Services is an SEC-registered firm serving individuals, corporations, retirement plans, trusts, foundations, and small businesses. The firm employs a tactical diversification and individualized asset allocation approach, offering various investment models and fee options tailored to client needs.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
user avatar

Michael C

Series 66

Newport Beach, CA

Diversify Advisory Services, LLC

Michael Collins is a financial advisor with Diversify Advisory Services, LLC, holding a Series 66 designation and 10 years of industry experience. He previously worked at Wells Fargo Advisors, LLC and Wells Fargo Clearing. Outside of his advisory role, Collins serves in the United States Marine Corps Reserve, assisting active duty Marines with their transition to civilian life. Diversify Advisory Services is an SEC-registered firm serving individuals, corporations, retirement plans, trusts, foundations, and small business owners. The firm offers financial planning, portfolio management, corporate consulting, retirement-plan fiduciary services, and family office services, employing a tactical diversification approach tailored to client goals and risk tolerance.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Doctor or Medical Professional Executive
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