Troy Herrera

Hi, I’m Jay Boekeloo, CFP®, Founder & Lead Advisor of High Note Financial LLC, a fee-only fiduciary financial planning and investment management firm based in Ridgefield, Washington, serving clients locally and nationwide. I believe true wealth is about more than just the money you accumulate - it’s about creating the freedom to spend your life on what matters most. More time with the people you love, greater freedom to pursue what fulfills you, and the confidence to make decisions with intention. Or, as we call it... <b>living life on a High Note™.</b> I specialize in helping retirees and near-retirees, business owners, and entrepreneurs bring the different pieces of their financial lives together. Rather than focusing solely on investments, I take a comprehensive approach that includes retirement planning, investment management, tax planning, estate planning, Social Security and Medicare strategies, risk analysis, and business planning. Using High Note Financial’s 6-STEPP Framework™, I combine financial planning with behavioral coaching and principles of financial therapy to help clients make more intentional financial decisions, build wealth with purpose, and create greater freedom to pursue the things that genuinely matter to them. Before becoming a financial planner, I worked as a professional studio musician and songwriter. That experience taught me to listen deeply, understand the story behind the person, and approach problems creatively—skills that continue to shape the way I work with clients today. When I’m not helping clients live life on a High Note, you’ll usually find me playing baseball with my wife and son, training in martial arts, writing and recording music, or exploring somewhere new. <br> <b>Qualifications & Recognition</b> • Master’s Degree in Personal Financial Planning • Graduate Certificate in Financial Therapy • Recognized by ETF.com as a Top 100 Advisor in the U.S. (2024) • Co-Host of the <em>For The Wealth Of It</em> Podcast <br> <b>A Few Things About Me</b> • Born in Adelaide, South Australia • Former professional musician who co-wrote <i>Magnet</i> by KSA, a viral hit in India • Have an uncanny ability to communicate with primates at the zoo

Jonathan Lusk is a financial advisor at Dornick Wealth Management with 13 years of industry experience. He holds a Series 66 designation and has been associated with Dornick Wealth Management since 2025. In addition to his advisory role, he is President and Co-Founder of BirdDog Adventures, Inc., an unrelated business activity. Dornick Wealth Management serves primarily high-net-worth individuals and charitable organizations, combining discretionary investment management with comprehensive financial planning. The firm uses a blend of passive and active strategies based on asset allocation and modern portfolio theory, focusing on long-term investment horizons.

Paul Clark is a CFP® and ChFC® with 26 years of industry experience. He is affiliated with Fairbanks Financial Wealth Management in Brenham, TX, and has been with MitchellClark & Company since 1976. Fairbanks Financial Wealth Management advises individuals, corporate pension and profit-sharing plans, trusts, estates, charitable institutions, and business entities on investment management and comprehensive financial planning. The firm employs a multi-manager, multi-style approach and integrates tax, insurance, and employee-benefit planning alongside investment advice.

Katherine Chatmon is a financial advisor with Fairbanks Financial Wealth Management in Brenham, TX, holding a Series 65 designation and one year of industry experience. Her prior work includes roles in education and nonprofit organizations such as Alabama Clinical Schools and Youth Villages. Fairbanks Financial Wealth Management serves individuals, including high-net-worth clients, as well as corporate pension plans, trusts, and charitable institutions, providing investment management and comprehensive financial planning. The firm emphasizes portfolio manager selection, asset allocation, and integrates tax, estate, and employee-benefit planning into its advisory services.

Brooke Huckert is a Series 65-licensed financial advisor at Virtue Capital Management, LLC with six years of industry experience. She previously worked at Lifestyle Asset Management, Inc. and has been associated with VDR Financial since 2014, where she also serves as a sales associate and insurance agent. Virtue Capital Management, LLC is an SEC-registered enterprise adviser managing approximately $1.2 billion in discretionary assets across about 90 advisers and more than 4,000 clients. The firm offers discretionary portfolio management, financial planning, third-party manager selection, ERISA consulting, and pre-retiree education, utilizing a model-driven approach with strategic and tactical strategies primarily through mutual funds and ETFs.

Janice Lavin is a financial advisor at Blackridge Asset Management, LLC with 33 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Next Financial Group Inc. for 12 years. Blackridge Asset Management provides financial planning, investment management, and consulting services to individuals, high-net-worth clients, trusts, estates, corporations, retirement plans, and charitable organizations. The firm utilizes model-based portfolio management and an online platform to deliver tailored financial solutions, with many client accounts managed through an affiliated turnkey asset management platform.