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Valeria Genese Cera Primero

Advisor at Horizons Sustainable Financial Services, Inc. — Santa Fe, NM Cerrillos Road

Updated today

Credentials

Series 65

Experience

1 year

Location

Santa Fe, NM 87501

Horizons Sustainable Financial Services, Inc. logo

Horizons Sustainable Financial Services, Inc.

Team

Total advisors

6

Across 4 offices

Clients per advisor

52 Typical

Avg AUM per client

$485,458 Low

HNW client ratio

33% Typical

About

Valeria Cera Primero is a financial advisor at Horizons Sustainable Financial Services, Inc. with one year of industry experience. She holds a Series 65 designation and previously worked at Thornburg Investment Management Firms. Horizons Sustainable Financial Services provides financial planning, investment consultation, and discretionary investment management to individuals, trusts, foundations, and businesses. The firm focuses on sustainable, responsible, and impact investing, using a structured intake process and a blend of screening, shareholder advocacy, community investments, and various investment strategies.

Client services

Based on Horizons Sustainable Financial Services, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Horizons Sustainable Financial Services, Inc.

ESG / Sustainable investing Private / alternative investments Active portfolio management

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Fee options

Fixed

Consulting fees for financial planning and investment consultation services; initial deposit of $1,200 or half of upper fee estimate may be required for planning engagements

Percentage

$0 - $200,000: 0.70% (Schwab Fixed Income Only Portfolio) $0 - $200,000: 1.25% (Schwab Mutual Fund / ETF Portfolio) $0 - $200,000: 1.20% (Goldman Third-Party Investment Manager Portfolio) $200,001 - $500,000: 0.70% (Schwab Fixed Income Only Portfolio) $200,001 - $500,000: 1.25% (Schwab Mutual Fund / ETF Portfolio) $200,001 - $500,000: 1.10% (Goldman Third-Party Investment Manager Portfolio) $500,001 - $1,000,000: 0.55% (Schwab Fixed Income Only Portfolio) $500,001 - $1,000,000: 1.10% (Schwab Mutual Fund / ETF Portfolio) $500,001 - $1,000,000: 0.95% (Goldman Third-Party Investment Manager Portfolio) $1,000,001 - $2,000,000: 0.55% (Schwab Fixed Income Only Portfolio) $1,000,001 - $2,000,000: 0.97% (Schwab Mutual Fund / ETF Portfolio) $1,000,001 - $2,000,000: 0.80% (Goldman Third-Party Investment Manager Portfolio) $2,000,001 - $3,000,000: 0.45% (Schwab Fixed Income Only Portfolio) $2,000,001 - $3,000,000: 0.89% (Schwab Mutual Fund / ETF Portfolio) $2,000,001 - $3,000,000: 0.70% (Goldman Third-Party Investment Manager Portfolio) $3,000,001 - $5,000,000: 0.45% (Schwab Fixed Income Only Portfolio) $3,000,001 - $5,000,000: 0.81% (Schwab Mutual Fund / ETF Portfolio) $3,000,001 - $5,000,000: 0.60% (Goldman Third-Party Investment Manager Portfolio)

Project-based

Up to $500 per hour, billed in 15-minute increments

Other

Fee-only: Hourly fees up to $500 per hour, billed in 15-minute increments; flat consulting fees for financial planning and investment consultation; no commissions or markups; no trailer or Rule 12b-1 fees received.

Location

See office

Santa Fe, NM Cerrillos Road

535 Cerrillos Road, Suite A2

Santa Fe NM 87501

Advisors at this office

3

Most active in

New Mexico

Work history

1 year of industry experience

Horizons Sustainable Financial Services, Inc.

2024 - Present • 2 years

Santa Fe, NM

Thornburg Investment Management Firms

2023 - 2023 • 1 year

Santa Fe, NM

The Burger Stand

2021 - 2022 • 1 year

Santa Fe, NM

Loyola Marymount University

2020 - 2024 • 4 years

Los Angeles, CA

Hageen-dazs

2020 - 2021 • 1 year

Santa Fe, NM

Breakthrough

2019 - 2020 • 1 year

Santa Fe, NM

Breakthrough

2018 - 2020 • 2 years

Santa Fe, NM

La Fogata

2017 - 2020 • 3 years

Santa Fe, NM

Flying Tortilla

2016 - 2017 • 1 year

Santa Fe, NM

The Academy for technology and the classics

2014 - 2020 • 6 years

Santa Fe, NM

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Peter Bo R

CFP®, Series 63, Series 65, EA

Santa Fe, NM

Counterpoint

Peter Rappmund is a CFP® practitioner, a fiduciary, and Enrolled Agent. He is currently the principal at Counter. LLC d/b/a Counterpoint in Santa Fe, NM, and has prior experience at Voya Retirement Advisors, Voya Financial Advisors, MissionSquare Retirement (ICMA-RC), and Better Money Decisions. Counterpoint provides discretionary investment management and comprehensive wealth management services to individual and high-net-worth clients, offering retirement account advice and portfolio construction using ETFs, low-cost mutual funds, individual securities, and alternative investments. The firm employs a primarily long-term investment approach that includes fundamental, technical, and cyclical analysis and supervises third-party managers without receiving compensation from them.

ESG / Sustainable investing Private / alternative investments General retirement planning Student loan debt General tax planning Artists or Creative Self-Employed Entertainment Industry Government Employee HENRY (High Earners, Not Rich Yet) Career Changers Approaching retirement Gen X (Born 1965-1980) Values-based investing
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Thomas S

CFP®

Santa Fe, NM

T.C. Schwab Financial Planning, LLC

Thomas Schwab is a CFP® professional with 18 years of industry experience. He has operated T.C. Schwab Financial Planning, LLC since 2007 as a solo practitioner based in Santa Fe, NM. T.C. Schwab Financial Planning, LLC offers hourly, fee-only financial planning and investment advice to individuals, families, trusts, estates, and small businesses. The firm emphasizes long-term asset allocation, global diversification, and low-cost funds, providing strategies for self-directed clients or those working with third-party money managers without managing assets directly.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance Long-term care insurance
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Michael G

Series 66

Santa Fe, NM

Aquarius Financial

Michael Grodsky is the sole advisor at Aquarius Financial in Santa Fe, NM, holding a Series 66 designation with 18 years of industry experience. He has led Aquarius Financial since 2011 and also operates an independent insurance brokerage, Aquarius Insurance Services, dedicating a significant portion of his time to insurance activities. Additionally, he holds a limited partnership interest in Kaleidospace, LLC, which promotes independent musicians, artists, and game developers. Aquarius Financial is an independent, fee-only advisory firm serving individual and family clients with a fundamental, long-term investment approach focused on asset allocation and diversification. The firm provides non-discretionary advice and uses third-party platforms and custodians for execution and reporting.

Wealth management
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Keith A

Series 63, Series 65

Santa Fe, NM

Keith Kelvin Anderson

Keith Anderson is the sole advisor at Keith Kelvin Anderson, an independent firm based in Santa Fe, NM. He holds Series 63 and Series 65 licenses and has eight years of industry experience. Anderson has operated his firm since 1999. Keith Kelvin Anderson provides investment advisory and portfolio management services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm manages approximately $55 million on a primarily non-discretionary basis, combining long-term asset allocation with fundamental and technical analysis, and involves clients directly in all investment decisions.

Passive / index investing
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Theodore F

Series 65

Santa Fe, NM

Fish Advisory, LLC

Theodore Fish is the principal of Fish Advisory, LLC, an independent firm based in Santa Fe, NM. He holds a Series 65 designation and has five years of experience in financial advising. Prior to founding Fish Advisory, he has operated Fish Leadership Consulting, LLC since 2003, providing leadership, strategic, and program development consulting services. He also serves as president of the nonprofit Link Hands for Humanity, which supports programs in ecology, medicine, and education. Fish Advisory provides discretionary portfolio management primarily to individual and high-net-worth clients, with an investment approach that includes fundamental analysis, long- and short-term purchases, and option-writing strategies. The firm operates as a small, solo advisory practice and is noted for engaging with at least one charitable organization, reflecting the principal’s involvement beyond typical advisory services.

Options & derivatives strategies Real estate investing Active portfolio management
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Edmond H

Series 65

Santa Fe, NM

Eddie Haggar Capital Mgt, Inc.

Edmond Haggar Jr. is the principal advisor at Eddie Haggar Capital Management in Santa Fe, NM. Holding a Series 65 designation, he has 21 years of industry experience and has led his firm since 1998. Eddie Haggar Capital Management provides discretionary, fee-based portfolio management to individuals, high-net-worth clients, foundations, trusts, and endowments. The firm manages approximately $15 million in assets with a focus on concentrated, all-long equity portfolios combined with option-selling strategies and may include fixed income and alternative investments up to 40% of assets under management.

Concentrated stock management Options & derivatives strategies Private / alternative investments
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