Valerie Ann Rivera
Advisor at FirstGen Wealth — Chicago, IL
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®
Experience Industry experience
12 years
Location
Chicago, IL
FirstGen Wealth
Independent
Total advisors
1Clients per advisor
21 TypicalAvg AUM per client
$328,571 LowHNW client ratio
0% LowWe guide First Gen Wealth Builders to align money with purpose.
When you’re a First Gen, the financial safety net didn’t exist. You built your own.
We partner with individuals, families, and entrepreneurs who’ve built success from the ground up.
Does this sound like you?
You’re ready for guidance that feels aligned, not intimidating. Advice that honors where you came from and helps you build what’s next.
Hiring a financial planner? That’s new territory. No one in your family has done this before.
Success has evolved. The questions are bigger now — more strategic, more intentional.
-How do I balance saving and investing for my family with still having the freedom to travel, be present and enjoy life? -How do we protect what we’ve built, legally, financially, and emotionally, in a system that wasn’t built for us? -How do I make smarter decisions around taxes, equity comp, and investments, without second-guessing every move?
Enter FirstGen Wealth: A Financial Life Planning Practice
Meet Valerie Rivera, CFP®, Founder & Financial Planner:
-CERTIFIED FINANCIAL PLANNER™ professional with nearly 20 years of experience advising clients with $10–$20 million portfolios. Now using that same expertise to empower First Gen Wealth Builders.
-Wife, mother, homeowner, and business owner bringing real-world perspective to every financial plan.
-Culturally competent, inclusive, and a proud LGBTQ+ ally committed to financial equity and social justice.
Based on FirstGen Wealth
0
$6000+/engagement
FirstGen Wealth offers flat-fee financial planning: 1.) Ongoing Financial Planning and Investment Management - Offered for one flat-fee. No AUM Fee. 2.) A Three Month Financial Bootcamp for those who want education and recommendations but can execute independently.
Chicago, IL
Chicago IL
Advisors at this office
1
California · Illinois
12 years of industry experience
FirstGen Wealth LLC
2022 - Present • 4 years
Chicago, IL
Facet Wealth, Inc.
2020 - 2022 • 2 years
Chicago, IL
Advice and Planning Services
2017 - 2020 • 3 years
Chicago, IL
TIAA-CREF Individual & Institutional Services, LLC
2017 - 2020 • 3 years
Chicago, IL
Merrill Lynch, Pierce, Fenner & Smith Incorporated
2016 - 2017 • 1 year
Chicago, IL
Merrill Lynch, Pierce, Fenner & Smith Incorporated
2016 - 2017 • 1 year
Chicago, IL
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Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
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Bank
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Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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