Valerie Rivera
Advisor at FirstGen Wealth
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at FirstGen Wealth
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Chicago, IL
Credentials
CFP®
Industry experience
12 years
We guide First Gen Wealth Builders to align money with purpose.
When you’re a First Gen, the financial safety net didn’t exist. You built your own.
We partner with individuals, families, and entrepreneurs who’ve built success from the ground up.
Does this sound like you?
You’re ready for guidance that feels aligned, not intimidating. Advice that honors where you came from and helps you build what’s next.
Hiring a financial planner? That’s new territory. No one in your family has done this before.
Success has evolved. The questions are bigger now — more strategic, more intentional.
-How do I balance saving and investing for my family with still having the freedom to travel, be present and enjoy life? -How do we protect what we’ve built, legally, financially, and emotionally, in a system that wasn’t built for us? -How do I make smarter decisions around taxes, equity comp, and investments, without second-guessing every move?
Enter FirstGen Wealth: A Financial Life Planning Practice
Meet Valerie Rivera, CFP®, Founder & Financial Planner:
-CERTIFIED FINANCIAL PLANNER™ professional with nearly 20 years of experience advising clients with $10–$20 million portfolios. Now using that same expertise to empower First Gen Wealth Builders.
-Wife, mother, homeowner, and business owner bringing real-world perspective to every financial plan.
-Culturally competent, inclusive, and a proud LGBTQ+ ally committed to financial equity and social justice.
Based on FirstGen Wealth
0
$6000+/engagement
FirstGen Wealth offers flat-fee financial planning: 1.) Ongoing Financial Planning and Investment Management - Offered for one flat-fee. No AUM Fee. 2.) A Three Month Financial Bootcamp for those who want education and recommendations but can execute independently.
Chicago, IL
California · Illinois
FirstGen Wealth LLC
2022 - Present (4 years)
Facet Wealth, Inc.
2020 - 2022 (2 years)
Advice and Planning Services
2017 - 2020 (3 years)
TIAA-CREF
2017 - 2020 (3 years)
Merrill
2016 - 2017 (1 year)
Merrill
2016 - 2017 (1 year)
Deutsche AM Distributors, Inc.
2014 - 2016 (2 years)
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Is not active or affiliated with:
Insurance agent
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Broker-dealer / trader
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Bank
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Trust company
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Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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