FirstGen Wealth logo

FirstGen Wealth

Updated today

Client assets under management

$6,900,000

Clients

21

0% high-net-worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor with up to 2 employees

Clients per advisor

21

Typical

Average account size

$328,571

About

FirstGen Wealth provides investment management and a range of financial planning services to individuals, high‑net‑worth clients, and businesses, and also advises employer plan sponsors on participant‑directed retirement plans. The firm reports managing about $6.9 million across a small client base and offers ongoing, project‑based, and limited hourly planning engagements.

Portfolios are constructed with a passive, asset‑allocation approach grounded in Modern Portfolio Theory, and discretionary portfolio management is commonly delivered alongside the firm’s ongoing planning engagements and access to a web‑based financial planning platform. Financial planning is modular and covers topics such as cash flow, retirement and distribution planning, tax considerations, estate planning, insurance review, and college savings, with clients able to impose reasonable investment restrictions.

Compared with many independent advisers, the firm’s provision of employee benefit plan consulting — including plan design, investment option review, and participant education — is a relatively uncommon service. The firm also places notable emphasis on financial education through group seminars, speaking engagements, and a small‑group coaching program (three months, limited enrollment), including occasional pro‑bono presentations, extending its client offerings beyond one‑on‑one advisory work.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies

Occupation focus

Founder/Business Owner Executive

Demographic focus

Mid-Career Professionals Values-based investing

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Fee options

Fixed

Fixed fees typically ranging between $990 and $2,970 for Limited Financial Planning Sessions; upfront fee of $1,000 to $2,500 for Ongoing Financial Planning; $3,500-$6,000 for individuals and $5,000-$7,000 for couples for Project-Based Financial Planning; $1,500-$4,000 for Financial Check-Up

Percentage

$0+: 0.25% - 0.50% annually for stand-alone Investment Management Services $0+: Up to 0.25% of total plan assets annually for Employee Benefit Plan Services

Project-based

Hourly rate of $495 per hour for Limited Financial Planning Sessions

Subscriptions

Ongoing Financial Planning fee paid monthly or quarterly in advance, minimum annual fee $6,500 excluding upfront fee

Other

Minimum fee: Minimum annual fee of $6,500 (exclusive of upfront fee) for Ongoing Financial Planning Services

Main office location

FirstGen Wealth

Chicago IL, United States

Number of offices

1

Most active in

California · Illinois

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Valerie R

CFP®

Chicago, IL

FirstGen Wealth

We guide First Gen Wealth Builders to align money with purpose. When you’re a First Gen, the financial safety net didn’t exist. You built your own. We partner with individuals, families, and entrepreneurs who’ve built success from the ground up. Does this sound like you? You’re ready for guidance that feels aligned, not intimidating. Advice that honors where you came from and helps you build what’s next. Hiring a financial planner? That’s new territory. No one in your family has done this before. Success has evolved. The questions are bigger now — more strategic, more intentional. -How do I balance saving and investing for my family with still having the freedom to travel, be present and enjoy life? -How do we protect what we’ve built, legally, financially, and emotionally, in a system that wasn’t built for us? -How do I make smarter decisions around taxes, equity comp, and investments, without second-guessing every move? Enter FirstGen Wealth: A Financial Life Planning Practice - Independent - Fee-Only (one flat fee for financial planning and Investment Management) -Fiduciary 100% of the time - Virtual - Based in Chicago and work with clients nationwide (most clients are in CA, NY, NJ, WA, VA, GA, and TX) Meet Valerie Rivera, CFP®, Founder & Financial Planner: -CERTIFIED FINANCIAL PLANNER™ professional with nearly 20 years of experience advising clients with $10–$20 million portfolios. Now using that same expertise to empower First Gen Wealth Builders. -Wife, mother, homeowner, and business owner bringing real-world perspective to every financial plan. - A proud First Gen who built her own financial safety net and reached Coast FI by 40. Passionate about tax planning, travel, and helping others design lives of freedom and purpose. Her six-year-old has already visited more than 15 countries, and I’m always planning the next four. -Culturally competent, inclusive, and a proud LGBTQ+ ally committed to financial equity and social justice.

Business ownership considerations Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive Gen Y/Millennials (Born 1980-1995)
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