William D Potthoff

Kenneth Simmons is the owner and president of Simmons Financial Services, Inc. in Richmond, MI, with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has been practicing law since 1994, operating an estate planning practice under the d/b/a Heritage Estate Planning. Simmons’s background includes over two decades at Horwitz & Associates, Inc., and he continues to provide estate planning services alongside his financial advisory work. Simmons Financial Services, Inc. offers discretionary investment supervisory services to individual investors, trusts, and estates, managing approximately $1.3 million in discretionary assets. The firm uses a combination of charting, fundamental, and technical analysis to implement portfolios primarily composed of publicly traded equities, bonds, and ETFs, while coordinating estate planning and insurance services through its attorney-led practice.

Jonathan Phelan is a CFP® and CFA® with 15 years of experience in financial advising. He has been with Waterford Financial Management, LLC, an independent firm based in New Baltimore, MI, since 2007. Outside of financial advising, he serves as a director of Thompson-Phelan Group, Inc., a general contracting business. Waterford Financial Management provides fiduciary investment management and financial planning primarily for private individuals with tax-qualified and fully taxable accounts. The firm also offers employer consulting, including defined-contribution plan services, and uses a structured investment approach combining modern portfolio theory with intrinsic stock valuation.

Matthew Walschlager is a CFP® professional with one year of industry experience, currently serving at Bay Pointe Financial. His prior work includes six years at Bay Pointe Financial Management and four years with Anchor Bay Aquarium LLC. Bay Pointe Financial offers discretionary portfolio management, financial planning, and pension consulting to individuals, high-net-worth individuals, and employer-sponsored pension plans. The firm combines fundamental analysis and modern portfolio theory in its investment process and utilizes the DPL Financial Partners platform to provide access to insurance products.

Mark Pauwels Jr. is a financial advisor at Bay Pointe Financial with 15 years of industry experience. He holds a Series 66 designation and previously worked at Sigma Financial Corporation and Waddell & Reed Inc. Outside of advising, he is a licensed insurance agent appointed with various companies. Bay Pointe Financial provides discretionary portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, and employer-sponsored plans. The firm combines fundamental analysis and modern portfolio theory to create individualized investment strategies and offers insurance-based retirement products aligned with clients’ objectives.

Brett Busuttil is a CFP® and ChFC® with 13 years of industry experience. He currently works at Bay Pointe Financial and previously spent nine years at Sigma Financial Corporation/Spc. He is a licensed insurance agent and co-owner of a commercial property holding company in St. Clair, Michigan. Bay Pointe Financial provides discretionary portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, and employer-sponsored plans. The firm combines fundamental analysis and modern portfolio theory with tailored client profiles to guide investment decisions and incorporates insurance products when aligned with client goals.

Darren Hesselink is a financial advisor at Ironwood Financial, LLC with seven years of industry experience. He holds Series 65 and Series 63 designations and previously worked at Wealth Watch Advisors and Energetic Brands LLC. Outside of advisory roles, he is involved with Energetic LLC. Ironwood Financial provides investment management, financial planning, and retirement-plan consulting to a diverse client base, including individuals, high-net-worth clients, pension plans, trusts, and charitable organizations. The firm employs a distinctive approach incorporating derivatives and options-writing strategies within separately managed accounts.