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Xu Xu

Advisor at Aptus Financial, LLC — Lithia, FL

Updated today

Credentials

CFP®, CFA®

Experience

4 years

Location

Lithia, FL

Aptus Financial, LLC logo

Aptus Financial, LLC

Team

Total advisors

13

Across 11 offices

Clients per advisor

49 Typical

Avg AUM per client

$0 Very Low

HNW client ratio

0% Very Low

About

Xu Xu is a CFP® and CFA® affiliated with Aptus Financial, LLC, bringing four years of industry experience. Xu has held academic positions at the University of South Florida and Henderson State University and operated Data Science for Everyone, LLC. Aptus Financial provides flat-fee financial planning and advisory services to individuals, trusts, charitable organizations, and employer-sponsored defined-contribution plans. The firm focuses on financial planning over discretionary management, emphasizing passive, long-term indexing, simple asset allocation, and client education through structured programs and subscription support.

Client services

Based on Aptus Financial, LLC

Financial planning Pension consulting Newsletters or periodicals Educational seminars or workshops
Investment advisory services to diy investors

Expertise

Based on Aptus Financial, LLC

Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Occupation focus

Based on Aptus Financial, LLC

Self-Employed Founder/Business Owner Doctor or Medical Professional

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Fee options

Fixed

Comprehensive Plan: $3,700 one-time; Enhanced Comprehensive Plan: $5,000 one-time; Foundation Plan: $1,200 one-time with delayed payment; Retirement Plan and Financial Wellness services: tailored flat fees.

Project-based

$310 per hour for increased or decreased fees in rare cases based on complexity.

Subscriptions

Ongoing support plans charged monthly: AptusCare $205/month; AptusCare Enhanced $335/month; AptusCare Limited $105/month (available after first Annual Review); AptusCare for Residents $200/month with delayed payment.

Other

Fee-only: Flat fees and recurring flat fees for financial planning services; specific fees outlined below.

Location

See office

Lithia, FL

Lithia FL

Advisors at this office

1

Most active in

Florida · Texas

Work history

4 years of industry experience

University of South Florida

2024 - Present • 2 years

St. Petersburg, FL

Aptus Financial, LLC

2022 - Present • 4 years

Lithia, FL

Data Science for Everyone, LLC

2022 - 2022 • 1 year

Hot Springs, AR

Henderson State University

2018 - 2024 • 6 years

Arkadelphia, AR

Southern Illinois University Carbondale

2017 - 2018 • 1 year

Carbondale, IL

Southeast University

2014 - 2018 • 4 years

Nanjing

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Holly K

Series 65

Lakeland, FL

HPS Solutions LLC

Holly Kelley is a financial advisor with HPS Solutions LLC in Lakeland, FL, holding a Series 65 designation and four years of industry experience. She has held roles at several firms including Core Wealth Advisors, Inc. and PFS Investments, Inc., and has worked in tax and accounting services through Hamic Previte & Sturwold PA since 2019. HPS Solutions LLC provides investment supervisory and consulting services to individuals, trusts, charitable organizations, pension and profit-sharing plans, and corporations. The firm uses a value-driven, fundamental analysis investment approach, emphasizing long-term holdings and diversification, and offers specialized 401(k) services as well as financial planning integrated with portfolio management.

Active portfolio management Options & derivatives strategies Cash flow / budgeting
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Duane E

CFA®, Series 65

Riverview, FL

Sunrise Wealth Management, LLC

Duane Eatherly is a financial advisor at Sunrise Wealth Management, LLC in Riverview, FL, holding the CFA® designation and a Series 65 license with 21 years of industry experience. He previously worked at Eagle Asset Management Inc for six years before founding Sunrise Wealth Management in 2011. Sunrise Wealth Management provides discretionary portfolio management and one-time financial planning primarily for individual and high-net-worth clients. The firm employs a research-driven approach combining fundamental, technical, and cyclical analysis, using three proprietary model portfolios to guide investment decisions while exercising discretionary trading authority through an independent custodian.

Active portfolio management Retirement income strategy Concentrated stock management
user avatar

Trisha F

PFS™

Lakeland, FL

Wise Financial Strategies, LLC

Trisha Floyd is a financial advisor at Wise Financial Strategies, LLC in Lakeland, FL, holding the PFS™ designation. She has over 18 years of experience including roles at Ramos & Floyd CPAs PLLC and CliftonLarsonAllen LLP in public accounting. Wise Financial Strategies serves individuals, families, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm offers advisory services including discretionary portfolio management in partnership with a third-party money manager, financial planning, and educational seminars, using a fundamentally driven, value-oriented investment approach with a long-term horizon.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Cash flow / budgeting Founder/Business Owner Executive Values-based investing
user avatar

Walter M

Series 63, Series 65

Wimauma, FL

Myers, Walter L

Walter Myers is the sole advisor at Myers, Walter L, an independent registered investment advisory firm based in Wimauma, FL. He holds Series 63 and Series 65 designations and has 15 years of experience in the financial industry. Prior to founding his firm, Myers has been associated with LaSalle St Securities since 2001. Outside of his advisory role, he has worked as a cashier at Walmart. Walter L. Myers provides individualized investment supervisory services and written financial planning to individuals, trusts, and business clients. The firm employs a proprietary, technical-analysis based methodology focusing on value, safety, quality, and risk control in selecting equities, options, and mutual funds, serving a limited number of clients through a personalized approach.

Active portfolio management Options & derivatives strategies
user avatar

Christian P

ChFC®, Series 63, Series 65

Riverview, FL

4 Vertical

Christian Pearson is a financial advisor at 4 Vertical with 20 years of industry experience. He holds the ChFC® designation and securities licenses Series 63 and Series 65. Prior to his current role, he worked at firms including Treloar & Heisel, Inc., MassMutual, and LPL Financial. He is also CEO of Alafia Consulting LLC, a business development firm for startups. 4 Vertical is an independent, state-registered investment adviser serving individuals and qualified retirement plans. The firm uses a tactical allocation strategy with customized portfolio management and offers pension consulting, participant education, and ERISA 3(21) advisory services on a primarily non-discretionary basis.

Retired Founder/Business Owner
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Alex L

Series 65

Brandon, FL

Road Maps Financial Group, LLC

Alex Luaders is the principal and sole advisor at Road Maps Financial Group, LLC in Brandon, FL. He holds a Series 65 designation and has 15 years of industry experience. In addition to his advisory role, Luaders maintains an active law practice as an attorney and is licensed to sell insurance. Road Maps Financial Group, operating as The Wisconsin Retirement Group, provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm employs long-term trading strategies with diversified portfolios and creates customized Investment Policy Statements for each client.

Wealth management Passive / index investing Annuities
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