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Yolanda Goodwin

Advisor at Principal Advised Services — Menasha, WI

Updated today

Credentials

Series 63, Series 65

Experience

5 years

Location

Menasha, WI

Principal Advised Services logo

Principal Advised Services

Multi-team

Total advisors

243

Across 113 offices

Clients per advisor

95 Very High

Avg AUM per client

$61,426 Very Low

HNW client ratio

0% Very Low

About

Yolanda Goodwin is a financial advisor at Principal Advised Services with five years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at firms including Northwestern Mutual and The Prudential Insurance Company of America. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both nondiscretionary recommendations and a discretionary, wrap-fee investment management program. The firm integrates third-party and proprietary models and benefits from its affiliation with the Principal Financial Group family, allowing access to a range of proprietary products and services.

Client services

Based on Principal Advised Services

Financial planning Portfolio management

Expertise

Based on Principal Advised Services

General retirement planning Retirement income strategy Income planning Retirement withdrawal strategies Cash flow / budgeting

Occupation focus

Based on Principal Advised Services

Retired

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Fee options

Subscriptions

Financial planning services subscription fee of $385 annually or $35 monthly, with possible promotional pricing including free offers

Other

Account minimum: $5,000 minimum initial investment and $1,000 minimum balance per account for SimpleInvest

Location

See office

Menasha, WI

Menasha WI

Advisors at this office

1

Most active in

Iowa · Wisconsin

Work history

5 years of industry experience

Principal Securities, Inc.

2025 - Present • 1 year

Menasha, WI

Principal Advised Services

2025 - Present • 1 year

Menasha, WI

Principal Life Insurance Company

2025 - Present • 1 year

Menasha, WI

Macy's

2024 - 2025 • 1 year

St. Petersburg, FL

The Guess Store

2024 - 2024 • 1 year

St. Petersburg, FL

The Prudential Insurance Company of America

2023 - 2024 • 1 year

Tampa, FL

Pruco Securities LLC

2023 - 2024 • 1 year

Tampa, FL

Signature Medicare Solutions

2023 - 2023 • 1 year

Sarasota, FL

Vitality Investments

2023 - 2023 • 1 year

Sarasota, FL

Northwestern Mutual Wealth Management Company

2021 - 2023 • 2 years

Milwaukee, WI

Northwestern Mutual Life Insurance Company

2019 - 2023 • 4 years

Milwaukee, WI

Northwestern Mutual Investment Services LLC

2019 - 2023 • 4 years

Tampa, FL

Colonial Life

2018 - 2019 • 1 year

Tampa, FL

Medicare Medigap Hotline

2018 - 2018 • 1 year

Tampa, FL

AXA Advisors, LLC

2018 - 2019 • 1 year

New York, NY

Lowes

2018 - 2018 • 1 year

Brandon, FL

Unemployed

2018 - 2018 • 1 year

Riverview, FL

Student

2017 - 2018 • 1 year

Bordeaux

Aetna Life Insurance Co

2014 - 2017 • 3 years

Plantation, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

David S

Series 66, Series 65

Oshkosh, WI

Cowling Bay Wealth Management, LLC

David Schedler is a financial advisor at Cowling Bay Wealth Management, LLC in Oshkosh, WI, with eight years of industry experience. He holds the Series 65 and Series 66 designations and previously worked for Legacy Private Trust Company for 15 years. Cowling Bay Wealth Management provides discretionary investment management and integrated financial planning for high-net-worth individuals, trusts, and estates. The firm uses a long-term investment approach with low-cost mutual funds, ETFs, and other asset types as appropriate, managing a small client roster focused on larger accounts.

Wealth management Active portfolio management Concentrated stock management Options & derivatives strategies Private / alternative investments
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Robert M

CFP®, Series 63

Hortonville, WI

Financial Services of Northeast Wisconsin, Inc.

Robert Matzke is a CFP® professional with 37 years of experience in the financial services industry. He has been with Financial Services of Northeast Wisconsin, Inc. since 1996. Financial Services of Northeast Wisconsin provides personalized financial planning and investment advice to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm offers both financial planning engagements and ongoing advisory services, with an emphasis on no-load or low-load mutual funds and ETFs, and maintains a notable affiliation with insurance carriers, integrating fixed life insurance and annuity products into its recommendations.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Annuities
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Debra A

Series 65, Series 63

Oshkosh, WI

Great Lakes Financial Strategies, LLC

Debra Allison Aasby is a financial advisor with Great Lakes Financial Strategies, LLC in Oshkosh, WI, holding Series 65 and Series 63 licenses and 14 years of industry experience. Her prior roles include positions at Compass Dedicated Financial Solutions, Carl M. Hennig, Inc., and Windward Wealth Strategies, Inc. Outside of her advisory work, she owns a small family coffee business, Lakeshore Coffee Co., and serves as an elected official on the Oshkosh City Council. Great Lakes Financial Strategies, LLC provides individualized investment management and financial planning to a small client base consisting of individuals and businesses. The firm uses a combination of passive and active strategies with strategic asset allocation and employs both discretionary and non-discretionary portfolio management, alongside educational seminars and public speaking on personal finance.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance Founder/Business Owner
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John W

Series 63, Series 65

Menasha, WI

Wiara Investment Management, LLC

John Wypiszinski is the principal of Wiara Investment Management, LLC, holding Series 63 and Series 65 licenses with 23 years of industry experience. He has managed Wiara Investment Management since 2009. Outside of his advisory role, he has worked seasonally as a part-time bus driver for Kobussen Buses Ltd. Wiara Investment Management serves pooled and institutional clients, including corporate pension and charitable accounts, as well as individual clients across wealth levels. The firm provides discretionary investment management and supervisory services, integrating financial planning into client relationships, and employs a mix of tactical and strategic strategies using various investment vehicles.

Active portfolio management
user avatar

Ronald K

CFP®, Series 63, Series 66

Appleton, WI

Kolash Wealth Strategies, LLC

Ronald Kolash is a CFP® professional with 18 years of industry experience, currently serving as the sole advisor at Kolash Wealth Strategies, LLC in Appleton, WI. He has been with Kolash Wealth Strategies since 2011 and also holds a role as Resource Director at Financial Resource Center, Inc. Outside of financial advising, he works as a professional volleyball official. Kolash Wealth Strategies is an independent, single-advisor firm providing discretionary portfolio management and financial planning to individuals, high-net-worth clients, and employer retirement plans. The firm employs a combination of fundamental, technical, and cyclical analysis to construct client portfolios, with services often coordinated alongside accounting and tax-related advice due to the advisor’s CPA background.

Options & derivatives strategies
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Nathan S

Series 63

Appleton, WI

ASC 401(k) Management

Nathan Schleicher is a financial advisor with ASC 401(k) Management in Appleton, Wisconsin. He holds the Series 63 designation and has 20 years of industry experience. Schleicher has been with ASC Wealth & Retirement Advisors LLC since 2015. ASC 401(k) Management serves individuals, high-net-worth clients, and employer-sponsored retirement plans, offering pension consulting, plan-level services, participant-level advice, and ongoing portfolio management. The firm uses written Investment Policy Statements and model portfolios developed with a third-party asset manager, applying a mix of analytical methods and a long-term trading orientation, with a particular focus on pension consulting for employer plans and concierge planning services involving cross-border coordination.

Retirement income strategy General retirement planning Social Security optimization Cross-border / expatriate tax planning Business sale tax planning Founder/Business Owner Expats Intergenerational Families
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