HNW client percentage for Multi-team firms serving clients in Wisconsin

High-net-worth (HNW) client percentage measures the share of a firm's clients who meet the SEC’s high-net-worth threshold—generally about $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves: higher percentages suggest a focus on wealthier clients with more complex financial needs, while lower percentages imply broader accessibility to a wider range of investors.

In Wisconsin, among multi-team firms—those with 30 to 300 advisors or managing over $3 billion in assets—the median HNW client percentage is 15.36%. This is somewhat lower than the national median of 20.2%, and the distribution shows a wide range, from firms serving almost no HNW clients up to those with nearly 92% HNW clients. This spread suggests that Wisconsin’s multi-team firms vary significantly in their client focus. Some may be early-stage or intentionally designed to serve a broader market with lower minimums, while others concentrate on high-net-worth individuals requiring more specialized, complex planning. The diversity indicates that clients in Wisconsin can find firms tailored to different levels of wealth and service complexity.

For you, understanding a firm’s HNW client percentage offers insight into the typical client profile and service approach you might expect. There is no single “correct” percentage; a higher HNW share often means more bespoke, high-touch service with higher minimums, whereas a lower share may reflect greater accessibility and more standardized offerings. Use this metric alongside others to gauge how well a firm’s client base and service model align with your financial situation and goals.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.