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Gabriel K

CFP®, CPA

White Plains, NY

Wealth Habits

I’m Gabriel Kaplan, CFP®, CPA, and founder of Wealth Habits, an integrated financial planning and investment management firm. I help busy professionals, tech employees, founders, and business owners make better financial decisions across investments, taxes, equity compensation, retirement, cash flow, and estate planning. My work includes strategies for ISOs, NQSOs, RSUs, retirement plans, tax-efficient investing, business transitions, and major life decisions such as buying a home or preparing for retirement. Before founding Wealth Habits, I worked in asset management, tax, and consulting. I hold an MBA from NYU Stern, a Master’s in Business Taxation from USC, and a BSE from the University of Pennsylvania. As a fee-only advisor, I believe financial advice should be tailored, practical, and always aligned with the client’s best interests.

General retirement planning Passive / index investing Equity compensation tax strategy Pre-IPO planning Tax strategies for small businesses Technology Professional Founder/Business Owner Self-Employed Scientific Professional Artists or Creative Young Families Approaching retirement Widow/Widower
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