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Richard R
Series 66
Charlotte, NC
Principal Advised Services
Richard Rust is a financial advisor with Principal Advised Services in Charlotte, NC, holding a Series 66 credential and two years of industry experience. He has held multiple roles within the Principal Financial Group family, including positions at Principal Bank and Principal Life Insurance Company. Outside of finance, Rust creates and markets music and digital art commissions for personal clients. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering a mix of non-discretionary and discretionary services supported by proprietary and third-party models. The firm is part of the Principal Financial Group, enabling integrated access to affiliated products and services.
Jerrica J
Series 63, Series 66
Charlotte, NC
Principal Advised Services
Jerrica John is a financial advisor at Principal Advised Services with Series 63 and Series 66 licenses and three years of industry experience. She has held roles within Principal Bank, Principal Financial Services, and Principal Life Insurance Company since 2023. Outside of her advisory work, she is the managing director of Juke Properties, LLC, a real estate investment business involving property renovation and rental management. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program. The firm combines third-party and proprietary models and operates within the Principal Financial Group family, providing access to affiliated products and integrated services.
John S
Series 66
Saint Paul, MN
Principal Advised Services
John Sniadajewski is a Series 66 registered advisor with 16 years of industry experience, currently with Principal Advised Services. He previously worked at Wells Fargo Advisors from 2013 to 2021 and has been associated with various Principal entities since 2021. His role includes providing one-on-one investment advice to retirement plan participants. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients. The firm utilizes a combination of third-party tools and proprietary models to deliver both non-discretionary recommendations and discretionary investment management through its SimpleInvest program, leveraging its affiliation with Principal Financial Group and related entities.
Andrew W
Series 63, Series 65
Denver, NC
Principal Advised Services
Andrew Watkins is a financial advisor with Principal Advised Services in Denver, NC, holding Series 63 and 65 licenses and bringing 15 years of industry experience. He has worked with Principal Financial Services, Principal Life Insurance Company, and Wells Fargo Advisors during his career. Watkins also serves as a team lead at Principal Advised Services, providing one-on-one investment advice to retirement plan participants. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies and proprietary models. The firm is part of the Principal Financial Group family, which provides access to a range of affiliated financial products and integrated trading services.
Paul P
CFP®, ChFC®, Series 63, Series 66
Concord, MA
Principal Advised Services
Paul Peterson is a CFP® and ChFC® with 21 years of industry experience. He is currently with Principal Advised Services and has previously worked at MassMutual, Facet Wealth, and TIAA. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non‑discretionary recommendations and a discretionary, wrap‑fee investment management program called SimpleInvest. The firm integrates third‑party methodologies with proprietary models and operates within the Principal Financial Group family, allowing access to affiliated products and resources.
Vincent F
Series 63
Bayside, NY
Principal Advised Services
Vincent Fiore is a financial advisor with Principal Advised Services and holds a Series 63 designation. He has 26 years of industry experience, including roles at Principal Advised Services since 2022 and Principal Financial Services and Principal Life Insurance Company since 2005. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm combines third-party research and proprietary models, serving clients through its integration with the Principal Financial Group family of companies.
Andrew L
Series 63, Series 66
Lexington, NC
Principal Advised Services
Andrew Lind is a financial advisor with Principal Advised Services in Lexington, NC, holding Series 63 and Series 66 licenses and seven years of industry experience. His prior roles include positions at Wells Fargo Clearing Services and Principal Financial Services. In addition to his advisory work, he serves as a notary public. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm combines third-party and proprietary models and operates within the Principal Financial Group family, integrating affiliated products and services in its offerings.
Angel L
Series 63, Series 65
Des Moines, IA
Principal Advised Services
Angel Love is a financial advisor at Principal Advised Services in Des Moines, IA, holding Series 63 and Series 65 credentials with nine years of industry experience. Angel has worked at Principal Securities and Principal Life Insurance Company since 2017 and has prior experience at Inverness Technologies and Serco Inc. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates third-party methodologies and proprietary models, serving clients through its affiliation with the Principal Financial Group family.
Jerry P
Series 66
Orlando, FL
Principal Advised Services
Jerry Pierre is a financial advisor with Principal Advised Services in Orlando, FL, holding a Series 66 license and one year of industry experience. His prior roles include positions at Principal Asset Management, Principal Funds Distributor, Principal Securities, Inc., and Ss&C. Jerry has worked within various Principal Financial Group affiliates since 2024. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm combines third-party and proprietary models to deliver advice and benefits from operational integration with affiliated entities within the Principal Financial Group.
Richard D
Series 66
Des Moines, IA
Principal Advised Services
Richard Debartolo is a financial advisor at Principal Advised Services with seven years of industry experience. He holds a Series 66 designation and has worked at multiple firms including Principal Securities, LPL Financial, and Global Retirement Partners. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering a combination of non-discretionary and discretionary investment management services. The firm integrates proprietary models with third-party tools and operates within the Principal Financial Group family, providing access to affiliated products and services.
Sean M
Series 63, Series 65
Fort Wayne, IN
Principal Advised Services
Sean Mcconnell is a financial advisor at Principal Advised Services in Fort Wayne, IN with 12 years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Principal Advised Services and Principal Financial Services in 2025, he worked at Lincoln Financial Advisors and Lincoln Financial Distributors, Inc. from 2013 to 2025. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates third-party tools and proprietary models and is part of the Principal Financial Group family, allowing operational integration with affiliated entities and access to a range of proprietary financial products.
Ryan S
Series 63, Series 66
Des Moines, IA
Principal Advised Services
Ryan Steffen is a financial advisor with Principal Advised Services in Des Moines, IA, holding Series 63 and Series 66 licenses and five years of industry experience. He previously worked at Wells Fargo Advisors for five years and operated a sole proprietorship before joining Principal. Outside of his advisory role, Steffen was owner and operator of an e-commerce business selling items through Amazon. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary investment management program called SimpleInvest. The firm integrates proprietary and third-party models and benefits from its membership in the Principal Financial Group family, which supports access to affiliated products and operational resources.
Bryan H
Series 66
Des Moines, IA
Principal Advised Services
Bryan Hermosillo is a financial advisor at Principal Advised Services with two years of industry experience. He holds a Series 66 designation and previously worked at Bell Brothers Heating and Air Conditioning, Inc., Bank of America, and Wells Fargo Bank. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm combines third-party tools and proprietary models and operates as part of the Principal Financial Group, allowing access to affiliated products and services.
Adam H
Series 63, Series 65
Des Moines, IA
Principal Advised Services
Adam Hatch is a financial advisor at Principal Advised Services with 14 years of industry experience. He holds Series 63 and Series 65 credentials and has held various roles within the Principal Financial Group, including positions at Principal Bank, Principal Financial Services, and Principal Life Insurance Company. In addition to his advisory work, he serves as a retirement consultant providing one-on-one investment advice to retirement plan participants. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies and proprietary models. The firm is part of the Principal Financial Group and integrates services from affiliated entities to provide a range of investment management and advisory solutions.
Ryan L
Series 66
Charlotte, NC
Principal Advised Services
Ryan Leake is a financial advisor with Principal Advised Services in Charlotte, NC. He holds a Series 66 designation and has been working in the industry since 2023, including prior roles at firms such as Capstone Financial and Cetera Advisors LLC. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary, wrap-fee investment management program called SimpleInvest. The firm combines third-party and proprietary models, leveraging its membership in the Principal Financial Group family to offer access to proprietary funds and affiliated services.
Derek A
Series 66
Charlotte, NC
Principal Advised Services
Derek Ahrens is a financial advisor at Principal Advised Services with one year of industry experience. He holds a Series 66 designation and has worked at several Principal affiliates since 2025. Prior to his financial services career, he held various roles in the automotive and retail sectors. He previously sold life insurance from April to October 2024. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary wrap-fee investment management program called SimpleInvest. The firm integrates proprietary models with third-party methodologies and leverages its affiliation with Principal Financial Group to offer access to proprietary funds, bank products, and trading services.
Debra C
CFP®, Series 63, Series 66
Leeds, AL
Principal Advised Services
Debra Cinquemani is a CFP® with 12 years of industry experience, currently serving at Principal Advised Services. Her prior roles include seven years at Thrivent Financial and one year at Century Silver Exchange. She is also involved in providing retirement consultation services and holds a position related to advice and education at Principal Bank. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies with proprietary models. The firm operates as part of the Principal Financial Group family, providing integrated access to affiliated products and services while maintaining governance and supervision to manage conflicts of interest.
Yolanda G
Series 63, Series 65
Menasha, WI
Principal Advised Services
Yolanda Goodwin is a financial advisor at Principal Advised Services with five years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at firms including Northwestern Mutual and The Prudential Insurance Company of America. Principal Advised Services provides investment advice and related services primarily to retirement plan participants and retail IRA clients, offering both nondiscretionary recommendations and a discretionary, wrap-fee investment management program. The firm integrates third-party and proprietary models and benefits from its affiliation with the Principal Financial Group family, allowing access to a range of proprietary products and services.
Brendan R
Series 66
West Des Moines, IA
Principal Advised Services
Brendan Rader is a financial advisor at Principal Advised Services in West Des Moines, IA, holding a Series 66 designation and beginning his career in 2026. His prior experience includes roles at Principal Bank, Principal Securities, Inc., and Principal Life Insurance Company, all affiliated with the Principal Financial Group. Outside of his financial career, he was involved with the Metro Youth Football Association in 2017. Principal Advised Services offers investment advice and related services primarily to retirement plan participants and retail IRA clients, combining third-party methodologies and proprietary models. As part of the Principal Financial Group family, the firm integrates with affiliated entities to provide access to proprietary products and applies governance and supervision measures to manage conflicts of interest.
Eric M
Series 63, Series 66
Matthews, NC
Principal Advised Services
Eric Mohammed is a financial advisor with Principal Advised Services, holding Series 63 and Series 66 licenses and possessing 11 years of industry experience. His prior work includes six years at Wells Fargo Advisors and ongoing roles with multiple Principal entities since 2021. He also serves as a retirement consultant, providing one-on-one investment advice to retirement plan participants eligible for distribution. Principal Advised Services delivers investment advice and related services mainly to retirement plan participants and retail IRA clients, offering both non-discretionary recommendations and a discretionary investment management program called SimpleInvest. The firm integrates third-party methodologies with proprietary models and benefits from its affiliation with the Principal Financial Group family, enabling access to a range of proprietary products and resources.
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