Brian Jaros, CFP®, MBA, is the founder and CEO of Ville Wealth Management, a fee-only, fiduciary registered investment advisory firm based in Avon Lake, Ohio. Brian has spent more than 30 years in financial services — beginning his career at Society Bank and KeyBank in 1992, earning his MBA from Cleveland State University, and achieving his CFP® designation in 2002. He then spent two decades building two of the leading financial planning teams at regional private banks, serving as Director of Financial Planning at both Key Private Bank and Huntington Private Bank. During that time he personally guided hundreds of clients through the complexities of retirement planning, investment management, estate planning, and tax-efficient wealth transfer. In 2025 Brian founded Ville Wealth Management to return to what he does best — sitting across from clients, understanding their goals, and building plans that are actually implemented. The firm is named after the "Ville," the close-knit small town in southeastern Ohio where Brian grew up, a community built on hard work, trust, and people looking out for one another. Ville Wealth Management specializes exclusively in pre-retirees aged 50 to 65 with $250,000 or more in investable assets. Brian helps clients navigate the critical financial decisions of the pre-retirement decade — Social Security timing, Medicare enrollment, Roth conversion strategies, tax-efficient withdrawal planning, investment management, and estate planning. As a fee-only advisor, Brian charges 1% or less on assets under management with no commissions and no conflicts of interest. "A financial plan unimplemented has no value."