John Heddens is a CFP® professional with 41 years of industry experience, currently serving at Equitable Advisors since 1999. Prior to the rebranding of Axa Advisors, where he also worked, he has maintained a long tenure within the same organization. Outside of advising, he holds roles related to real estate, including serving as secretary of a professional office park owners association in Fort Collins, CO. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension plans, corporations, and charitable organizations. The firm utilizes a network of Investment Adviser Representatives and offers a range of advisory programs, primarily using third-party asset managers and LPL-sponsored platforms.

Max Shaffer is a financial advisor at Equitable Advisors with 12 years of industry experience. He holds the Series 66 designation and has worked at Equitable Advisors since 2014. Shaffer also served in the U.S. Army Reserves from 2014 to 2022. Equitable Advisors offers financial planning, retirement plan consulting, and asset-management programs to individuals, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm utilizes third-party program sponsors and provides a range of investment options, including mutual funds, ETFs, separately managed accounts, and alternative investments.