Keith Todhunter Schaafsma is a CFP® professional with 32 years of industry experience. He is currently with Heffernan Advisory, Inc. and has previously worked at Ascendent Financial Solutions and Geneos Wealth Management, Inc. He serves as a board member of the Riordan Mills Owners Association. Heffernan Advisory primarily serves individual and family clients, as well as entities including retirement plans, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm employs a modern portfolio theory approach using diversified model portfolios that incorporate mutual funds, ETFs, and alternative strategies tailored to client objectives.

Eric Souders is a financial advisor at Heffernan Advisory, Inc. in Flagstaff, AZ, holding Series 63 and Series 65 licenses with 29 years of industry experience. He previously worked at GENEOS Wealth Management Inc. and Ascendent Financial Solutions. Outside of advisory work, he is president of an environmental holding company called Invest Like You Give a Damn and Save the Planet LLC, and serves as a superintendent at the Coconino County Fair. Heffernan Advisory serves individuals, families, and entities such as employer retirement plans, offering an asset management program called Investment By Design™ alongside financial planning and consulting services. The firm uses modern portfolio theory and model allocations primarily with mutual funds and ETFs, managing most accounts on a discretionary basis with regular rebalancing.

Tamara Kinney is a financial advisor at Heffernan Advisory, Inc. with 21 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Ascendant Financial Solutions and Geneos Wealth Management, Inc. Outside of advising, she is a notary public and owns a business called Diamond Cross LLC. Heffernan Advisory primarily serves individual and family clients as well as entities, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm uses a modern portfolio theory approach with customizable model portfolios, focusing on mutual funds and ETFs, and manages accounts on a discretionary basis.