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Eric Lee Souders

Advisor at Heffernan Advisory, Inc. — Flagstaff, AZ

Updated today

Credentials

Series 63, Series 65

Experience

29 years

Location

Flagstaff, AZ 86001

Heffernan Advisory, Inc. logo

Heffernan Advisory, Inc.

Team

Total advisors

8

Across 3 offices

Clients per advisor

43 Low

Avg AUM per client

$1,154,419 Typical

HNW client ratio

48% High

About

Eric Souders is a financial advisor at Heffernan Advisory, Inc. in Flagstaff, AZ, holding Series 63 and Series 65 licenses with 29 years of industry experience. He previously worked at GENEOS Wealth Management Inc. and Ascendent Financial Solutions. Outside of advisory work, he is president of an environmental holding company called Invest Like You Give a Damn and Save the Planet LLC, and serves as a superintendent at the Coconino County Fair. Heffernan Advisory serves individuals, families, and entities such as employer retirement plans, offering an asset management program called Investment By Design™ alongside financial planning and consulting services. The firm uses modern portfolio theory and model allocations primarily with mutual funds and ETFs, managing most accounts on a discretionary basis with regular rebalancing.

Client services

Based on Heffernan Advisory, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Heffernan Advisory, Inc.

ESG / Sustainable investing Tax-loss harvesting Active portfolio management Retirement income strategy General estate planning guidance

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Fee options

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.00% $2,000,001+: 0.75%

Commissions

Commissions charged on securities transactions through Gĕneos on a commission basis; may include brokerage commissions and 12b-1 fees.

Other

Fee-only: $250 to $10,000 for financial planning services, typically paid half upfront and half at plan presentation.

Location

See office

Flagstaff, AZ

809 W. Riordan Road, Suite 104

Flagstaff AZ 86001

Advisors at this office

3

Most active in

Alaska · Arizona · Hawaii · Michigan · New Mexico · Texas · Vermont

Work history

29 years of industry experience

RIA DBA Heffernan Advisory Inc DBA Heffernan Financial

2025 - Present • 1 year

Flagstaff, AZ

Geneos Wealth Management Inc.

2008 - Present • 18 years

Flagstaff, AZ

Ascendent Financial Solutions

2008 - 2025 • 17 years

Flagstaff, AZ

Valic Financial Advisors

2003 - 2008 • 5 years

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Christopher D

Series 63

Flagstaff, AZ

Aspen Trail Wealth Management, LLC

Christopher Dunlevy is a financial advisor at Aspen Trail Wealth Management, LLC in Flagstaff, AZ, with 17 years of industry experience. He holds a Series 63 designation and previously worked at Aspen Trail Benefits & Insurance, LLC for 11 years. Aspen Trail Wealth Management provides discretionary portfolio management primarily for individuals and high-net-worth clients, using a fundamental analysis and long-term investing approach. The firm manages accounts based on documented risk tolerances and time horizons and typically requires a $1,000,000 account minimum.

Active portfolio management
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Andrew M

Series 65

Flagstaff, AZ

Aspen & Pine Asset Management

Andrew Morgosh is a financial advisor at Aspen & Pine Asset Management in Flagstaff, AZ. He holds a Series 65 license and has been in the industry since 2026. Prior to joining Aspen & Pine, he worked at Just Appraised Inc. and Grand Canyon University. Aspen & Pine Asset Management offers discretionary investment management and annual financial planning primarily to individuals and high-net-worth households. The firm employs a systematic, rules-based investment approach using a proprietary quantitative framework and incorporates portfolio-level risk controls and position-size limits.

Active portfolio management Tax-loss harvesting General retirement planning Self-Employed Young Professionals
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John L

Series 65

Flagstaff, AZ

J.A. Lawrence Wealth Management

John Lawrence is a financial advisor with J.A. Lawrence Wealth Management and holds a Series 65 designation. He has six years of industry experience, including roles at Gibbs Wealth Management LLC and Lawrence & Monaghan Insurance Group, Inc. Outside of advising, he is a tennis coach at Ace Tennis Academy. J.A. Lawrence Wealth Management is an independent, state-registered investment adviser managing approximately $20.5 million for individuals, high-net-worth clients, trusts, and various organizations. The firm offers discretionary asset management and financial planning services, managing portfolios in-house using equities, fixed income, and ETFs with ongoing portfolio oversight and client communication primarily conducted by phone or secure video.

Wealth management Retirement income strategy General estate planning guidance College savings (529s, UTMA, etc.) Annuities
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Michael G

CFP®, Series 65

Flagstaff, AZ

Babb Wealth Advisors LLC

Michael Gorman is a CFP® with nine years of industry experience, currently serving as a financial advisor at Babb Wealth Advisors LLC in Flagstaff, AZ. His prior experience includes roles at BKD Wealth Advisors, Facet Wealth, and Experience Your Wealth, LLC. In addition to his advisory work, he is a licensed insurance producer with Babb Financial Group, offering insurance products and advice as part of his business activities. Babb Wealth Advisors LLC provides financial planning and discretionary portfolio management to individuals, corporations, pension plans, and charitable organizations. The firm uses a passive, diversified, factor-based investment approach and offers services including Unified Managed Accounts and wrap fee programs.

Wealth management Annuities Passive / index investing Retirement income strategy General tax planning Founder/Business Owner
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Theodore D

CFP®, ChFC®, Series 63, Series 65

Flagstaff, AZ

Dwyer Financial, LLC

Theodore Dwyer is a CFP® and ChFC® with 46 years of industry experience. He is the principal of Dwyer Financial, LLC in Flagstaff, AZ, where he has worked since 2017. Prior to that, he held roles at R.M. Stark & Co., Inc., Arizona Central Credit Union, and various insurance companies over a span of nearly four decades. Dwyer Financial provides investment advisory services to individuals, trusts, pension and retirement plans, businesses, and charitable organizations. The firm employs fundamental analysis to construct portfolios, often using no-load or institutional mutual funds, and regularly incorporates private and alternative investments for qualified clients.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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Gabrielle F

Series 65

Flagstaff, AZ

Dwyer Financial, LLC

Gabrielle Fitzwater is a financial advisor at Dwyer Financial, LLC with two years of industry experience. She holds a Series 65 designation and has previously worked at Me Financial PLLC and various insurance companies. Outside of financial advising, Fitzwater is the owner and web designer of Solette Media, a web design business based in Flagstaff, AZ. Dwyer Financial provides investment advisory services to individuals, trusts, retirement plans, businesses, and charitable organizations. The firm employs fundamental analysis to construct portfolios, offers access to SEI asset allocation models, and includes private and alternative investment offerings as part of its services.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Retired
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