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Sterling J

Series 66

Valrico, FL

Sterling Advisory Services, LLC

Sterling Jasper Jr. is the sole advisor at Sterling Advisory Services, LLC, holding a Series 66 credential with 17 years at the firm and a total of 7 years in the industry. He also operates All Occasions Concierge and is involved in the management of Jersey Mikes sub shops. Sterling Advisory Services, LLC provides portfolio management and financial planning to individuals, high-net-worth clients, trusts, estates, and businesses, using a combination of charting, fundamental, technical, and cyclical analysis to develop personalized Investment Policy Statements. The firm primarily manages assets on a non-discretionary basis across a wide range of investment types.

Active portfolio management Real estate investing
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Holly K

Series 65

Lakeland, FL

HPS Solutions LLC

Holly Kelley is a financial advisor at HPS Solutions LLC with a Series 65 designation and four years of industry experience. She has worked at Core Wealth Advisors, Inc., Hamic Previte Sturwold PA, and PFS Investments, Inc., among other firms. In addition to her advisory role, she is an employee at Hamic Previte & Sturwold PA, a tax and accounting service business where she prepares tax returns and provides accounting consulting. HPS Solutions LLC provides investment supervisory and consulting services to individuals, trusts, charitable organizations, pension and profit-sharing plans, and corporations. The firm employs a value-driven, fundamental analysis approach, develops client-specific investment policies, and works with third-party money managers to implement portfolios.

Active portfolio management Options & derivatives strategies Cash flow / budgeting
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Trisha F

PFS™

Lakeland, FL

Wise Financial Strategies, LLC

Trisha Floyd is a financial advisor at Wise Financial Strategies, LLC in Lakeland, FL, holding the PFS™ designation. She has over 18 years of experience including roles at Ramos & Floyd CPAs PLLC and CliftonLarsonAllen LLP in public accounting. Wise Financial Strategies serves individuals, families, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm offers advisory services including discretionary portfolio management in partnership with a third-party money manager, financial planning, and educational seminars, using a fundamentally driven, value-oriented investment approach with a long-term horizon.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General tax planning Cash flow / budgeting Founder/Business Owner Executive Values-based investing
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Alex L

Series 65

Brandon, FL

Road Maps Financial Group, LLC

Alex Luaders is the principal and sole advisor at Road Maps Financial Group, LLC in Brandon, FL. He holds a Series 65 designation and has 15 years of industry experience. In addition to his advisory role, Luaders maintains an active law practice as an attorney and is licensed to sell insurance. Road Maps Financial Group, operating as The Wisconsin Retirement Group, provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm employs long-term trading strategies with diversified portfolios and creates customized Investment Policy Statements for each client.

Wealth management Passive / index investing Annuities
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Susan A

Series 65

Brandon, FL

SA Investment Advisory

Susan Adam is the principal of SA Investment Advisory in Brandon, FL, holding a Series 65 license with one year of industry experience. Before founding her advisory firm, she worked at ONE Medical and NOAH. In addition to her financial advisory work, she practices as a nurse practitioner for an internet-based telehealth company. SA Investment Advisory provides non-discretionary investment advice and consulting to individual and high-net-worth clients, focusing on tactical allocation strategies that incorporate fundamental, technical, and cyclical analysis. The firm does not manage client assets or provide discretionary portfolio management, instead offering tailored recommendations across a broad range of securities and charging hourly fees.

Active portfolio management
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Billy H

CFP®, Series 63

Lakeland, FL

Henley Advisors, LLC

Bill Henley is a CFP® with 13 years of experience in financial advising. He is the principal of Henley Advisors, LLC, an independent advisory firm he founded in 2015. In addition to his advisory work, Henley is involved in a healthcare practice owned by his spouse, where he serves as Vice President and handles bookkeeping duties without compensation. Henley Advisors provides discretionary asset management and comprehensive financial planning services to individuals, high-net-worth clients, charitable organizations, corporate clients, and retirement plans. The firm customizes investment programs based on clients’ goals, time horizons, and risk tolerances, utilizing fundamental, technical, and cyclical analysis, and engages third-party managers and sub-advisors to implement strategies.

Wealth management General retirement planning Retirement plans for business owners (SEP, solo 401k)
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Charles S

Series 63, Series 65

Valrico, FL

Aft, Forsyth And Company, Inc.

Charles Sober is a financial advisor with Aft, Forsyth & Sober, LLC, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Aft, Forsyth & Sober, LLC since 2012 and also works with Aft, Forsyth And Company, Inc. Outside of his advisory role, he serves on the board and the enterprise risk management committee of U.S. Epperson Underwriting Company, an insurance underwriting firm. Aft, Forsyth & Sober, LLC provides investment advisory and portfolio management services primarily to high-net-worth individuals, trust accounts, and foundations. The firm manages approximately $323.5 million in assets, focusing on long-term strategies including a disaster protection approach and flexible asset allocation, with a predominantly non-discretionary management style.

Concentrated stock management Active portfolio management
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Allen M

Series 63, Series 65

Lakeland, FL

Capstone Wealth Management Corp.

Allen Montgomery is a financial advisor with Capstone Wealth Management Corp. in Lakeland, FL, holding Series 63 and Series 65 licenses and having 42 years of industry experience. He has been with Capstone since 2012 and also serves as president and chief investment strategist of Montgomery Retirement Group, a firm he formed in 2006 that offers fixed products, life insurance, annuities, and qualified retirement plan administration. Capstone Wealth Management Corp. provides portfolio management and financial planning to individuals, including high net worth clients, as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm employs an asset allocation framework emphasizing growth and tactical asset allocation based on monetary measurements, relative valuations, and investor sentiment, with portfolios that may include individual securities, mutual funds, ETFs, and alternative investments.

Retirement income strategy Income planning Wealth management Retirement withdrawal strategies Real estate investing Retired Founder/Business Owner
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Kevin S

Series 63, Series 65

Lithia, FL

Achieving Veritas LLC

Kevin Sprouse is a financial advisor at Achieving Veritas LLC with Series 63 and Series 65 licenses and one year of industry experience. He has previously worked at Wealth Creation Group, LP for ten years and currently serves as a managing member of Accrete Group LLC, providing consulting services. Achieving Veritas LLC offers discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities, using a variety of analytic approaches and a platform/sub-advisor model to implement client strategies.

Wealth management Tax-loss harvesting
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John C

CFP®

Lakeland, FL

James I. Black & Company

John Christian is a CFP® professional with 43 years of experience in the financial industry. He has been with James I. Black & Company since 1988, serving as a vice president of the affiliated broker-dealer. James I. Black & Company provides wealth management, portfolio management, and financial planning services to individuals, pension and profit-sharing plan participants, guardianships, trusts, and estates. The firm manages approximately $144 million in assets for about 130 clients, offering customized and model portfolio solutions with a range of securities while maintaining primarily non-discretionary accounts.

Charitable giving tax strategies General estate planning guidance General tax planning
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Gary R

ChFC®, Series 63, Series 65

Lakeland, FL

Wealthbuilders Investments

Gary Reese is a ChFC® credentialed financial advisor with 37 years of industry experience. He has worked at Wealthbuilders Investments since 2024 and previously spent over two decades at Faith Investment Services of Ohio, LLC and Creative Financial Designs Inc. Reese holds insurance licenses in life and health. WealthBuilders Investments serves individual and high-net-worth clients, trusts, family offices, businesses, charitable organizations, and investors in pooled vehicles. The firm offers customized, long-term portfolio management grounded in fundamental, technical, and cyclical analysis, and incorporates Biblically Responsible Investing principles.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Founder/Business Owner Executive Religious/faith focused Christian Faith Based
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Mitchell B

Series 65

Lakeland, FL

Hurlburt Financial

Mitchell Bruner is a financial advisor at Hurlburt Financial in Lakeland, FL, holding a Series 65 designation with one year of industry experience. Prior to joining Hurlburt Financial, he worked in engineering and various other roles from 2016 to 2024. Hurlburt Financial serves individual and high-net-worth clients as well as trusts, estates, corporations, and retirement plans, providing discretionary investment supervisory services, financial planning, and consulting. The firm follows a value-driven investment approach based on fundamental analysis and utilizes an affiliated CPA practice to integrate tax and accounting services.

General tax planning Wealth management
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Lawrence M

CFP®, CFA®, Series 65, Series 66

Lakeland, FL

Holistic Finance LLC

Lawrence Milford is a financial advisor at Holistic Finance LLC in Lakeland, FL, with 13 years of industry experience. He holds the CFP® and CFA® designations along with Series 65 and Series 66 licenses. Prior to joining Holistic Finance, he worked at Ernst & Young LLP for 12 years and had a brief tenure at Workplace Options. Holistic Finance serves individual clients, including high-net-worth households, providing asset management, comprehensive financial planning, estate-planning support, and retirement plan advisory services. The firm employs fundamental analysis tailored to client objectives and offers a range of investment strategies, including private placements and alternative investments, combined with regular financial-planning reviews.

Private / alternative investments Tax strategies for small businesses
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Andrea D

Series 63, Series 65

Lakeland, FL

Alpha Advisors, LLC

Andrea Dockery is a financial advisor with Alpha Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. She has been with Alpha Advisors since 2006 and is also involved in real estate as a Broker Owner at RE/MAX Experts, LLC and related entities, a role she has held since 2012. Alpha Advisors serves individuals, business entities, trusts, estates, and charitable organizations with discretionary and non-discretionary portfolio management, financial planning, and consulting services. The firm constructs diversified portfolios using domestic and international equities, fixed income, tactical and alternative strategies, and manages affiliated private limited partnerships available to qualified clients.

Wealth management Active portfolio management Real estate investing Life insurance needs analysis Founder/Business Owner Executive
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Noah G

Series 66

Brandon, FL

Bannerman Wealth

Noah Gayhart is a financial advisor at Bannerman Wealth in Brandon, FL, holding a Series 66 designation with three years of industry experience. Prior to joining Bannerman Wealth, he worked at OSAIC and Cambridge Investment Research Advisors. He serves on the board of Snappy Tomato Pizza. Bannerman Wealth serves individual and high-net-worth clients, as well as trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a largely passive, asset-allocation-driven investment approach based on Modern Portfolio Theory and the Efficient Market Hypothesis, offering discretionary investment management and comprehensive financial planning through ongoing client relationships.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Carl D

Series 66

Lakeland, FL

Alpha Advisors, LLC

Carl Dockery is a financial advisor with Alpha Advisors, LLC, holding a Series 66 designation and 20 years of industry experience. He has served as a director of Aytu BioScience, Inc., a biotech company focused on treatments for complex central nervous system diseases, since 2016. Dockery is also involved in managing several private investment and holding companies. Alpha Advisors serves individuals, business entities, trusts, estates, and charitable organizations with discretionary and non-discretionary portfolio management, financial planning, and consulting services. The firm constructs diversified portfolios using domestic and international equities, fixed income, tactical and alternative strategies, and sponsors affiliated private limited partnerships for qualified clients.

Wealth management Active portfolio management Real estate investing Life insurance needs analysis Founder/Business Owner Executive
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Kevin A

Series 65

Auburndale, FL

Ashcraft Wealth Advisors LLC

Kevin Ashcraft is a Series 65-registered advisor with Ashcraft Wealth Advisors LLC in Auburndale, FL. He has professional experience in consulting and analytics roles spanning from 2016 to the present. Ashcraft Wealth Advisors provides discretionary portfolio management and financial planning services to individuals, trusts, estates, endowments, corporations, and retirement plans. The firm employs a customized, bottom-up investment approach focused on client-specific asset allocation and diversification, integrating tax and accounting considerations through its affiliation with a CPA practice.

Retirement income strategy General estate planning guidance Annuities Cash flow / budgeting
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Giexy R

Series 63, Series 65

Lakeland, FL

Iliad Wealth Solutions

Giexy Reyes is a financial advisor at Iliad Wealth Solutions in Lakeland, FL, with Series 63 and Series 65 credentials and four years of industry experience. Prior to joining Iliad Wealth Solutions, Reyes worked at PFS Investments Inc. and Primerica Financial Services. Outside of advisory work, Reyes is involved in the sale of investment-related and home-related products through affiliated companies. Iliad Wealth Solutions offers investment management, financial planning, and retirement-plan advisory services to individuals, including high-net-worth clients, as well as small and mid-sized employer-sponsored retirement plans. The firm uses a blended investment approach combining buy-and-hold and tactical active strategies, tailoring portfolios with tools such as investment policy statements and Riskalyze.

Wealth management Retirement income strategy General estate planning guidance Founder/Business Owner
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Jay W

Series 63, Series 66

Lakeland, FL

Greenbridge Partners LLC

Jay Wells is a financial advisor at Greenbridge Partners LLC in Lakeland, Florida, with 24 years of industry experience. He holds the Series 63 and Series 66 credentials and previously worked at Taylor Capital Management. In addition to his advisory role, Wells owns and operates an insurance agency specializing in life, health, and fixed insurance products. Greenbridge Partners LLC provides portfolio management and financial planning primarily to individual and high-net-worth clients, utilizing a rules-based, long-term investment approach with periodic rebalancing. The firm offers discretionary management and employs multiple analytical methods to guide allocations, overseeing approximately $433 million in assets.

Private / alternative investments Annuities
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Robert H

PFS™, Series 63, Series 65

Lakeland, FL

Hurlburt Financial

Robert Hurlburt is a financial advisor at Hurlburt Financial with 16 years of industry experience. He holds the PFS™ designation as well as Series 63 and Series 65 licenses. In addition to his advisory role, he operates Evans & Hurlburt CPAs, PA, a CPA firm specializing in tax preparation and accounting. Hurlburt Financial serves individual and high-net-worth clients, as well as trusts, estates, corporations, and retirement plans, providing discretionary investment supervisory services, financial planning, and consulting. The firm’s value-driven investment approach focuses on fundamental analysis and long-term orientation, with portfolio execution typically delegated to selected sub-advisors while maintaining oversight and client communication.

General tax planning Wealth management
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