Meet Joe Petry, Ph.D., CFP®, EA, CRPC®— Passionate hooper, hiker, and dog lover who founded Mayfair Financial. -Ph.D. in Economics and a Master's in Personal Financial Planning. -Extensive academic and professional background in teaching finance and economics at renowned institutions. -Certified Financial Planner™ and Chartered Retirement Planning Counselor®. -Has received awards for his volunteerism and leadership. -He believes in the power of random acts of kindness to make the world a better place. Fun Fact: Joe and his neighbors are now novice beekeepers.

Alan Smith is a CFP® with 39 years of industry experience, currently serving at Trinity Wealth Advisors LLC in St. Louis, MO. He has worked at Trinity Wealth Advisors since 1998 and owns Business Owner Strategies, Inc. Additionally, he is an independent representative for Growth Management Group / Stryde Savings, providing tax and cost-saving strategies for privately held companies. Trinity Wealth Advisors is an SEC-registered investment adviser serving individuals, high-net-worth families, retirement plans, and businesses. The firm employs a values-based “Return on Life” planning approach and typically uses outside institutional managers and sub-advisors to implement client portfolios.

Bruce Krieg is a financial advisor at Midwest Investment Advisors, LLC, holding a Series 65 designation and bringing 16 years of industry experience. He has been with Midwest Investment Advisors since 2010 and also has a long tenure at Kriegl Lohbeck & Co dating back to 1992. Midwest Investment Advisors is a single-advisor independent firm that provides portfolio management and financial planning services to individuals, high-net-worth clients, trusts, and business entities, including pension and profit-sharing plans. The firm employs multiple analytical methods and a broad range of investment instruments, with a client mix that uniquely includes corporate and institutional-type accounts.

Andrew Fama is the principal of Fama Fiduciary Wealth LLC and holds a Series 65 designation with 25 years of experience at his firm. He also maintains a legal practice as an attorney and operates as a licensed real estate broker, each as sole proprietor. Fama Fiduciary Wealth LLC is an independent, fee-only advisory firm managing approximately $119 million for around 60 clients, including individuals, families, trustees, and business entities. The firm focuses on discretionary investment management and portfolio construction, employing asset allocation and Modern Portfolio Theory principles while typically using no-load mutual funds and ETFs.

Brendon Sutherland is a financial advisor at Percipient Advisors LLC with a Series 65 credential and six years of industry experience. Prior to joining Percipient Advisors in 2026, he was self-employed from 2020 to 2026 and worked at Saint Louis University from 2016 to 2020. Percipient Advisors LLC is a registered investment adviser offering discretionary portfolio management to individuals, trusts, estates, charitable organizations, and business entities. The firm provides two primary investment strategies: an Active Swing Trading approach focused on a concentrated basket of high-volatility securities and a Passive Asset Allocation strategy using broad-based equity and fixed-income ETFs.

Jeffrey Mcgovern is a Series 65-licensed financial advisor with 13 years of industry experience. He is currently the sole advisor at Haven Wealth Planning, where he has worked since 2022. Prior to that, he spent six years at Buckingham Strategic Wealth, LLC. Haven Wealth Planning provides discretionary investment management and financial planning services primarily for individual and high-net-worth clients. The firm employs an evidence-based, passive investment approach grounded in Modern Portfolio Theory and the Fama–French framework, often utilizing index mutual funds and ETFs, and integrates financial planning with investment advice.

Describe the education and business background of the adviser’s principal executive officer: Carl Dwayne Goodin was born March 7, 1951, in Springfield, Missouri. He grew up in and around St. Louis, Missouri. He attended Lafayette High School in St. Louis County, MO, graduating with honors. He was conferred a BM in Education from the University of Missouri at St. Louis in May of 1973. He has completed coursework toward an MA in Finance and Economics from Webster University, St. Louis, MO. His grade point average in graduate studies is 4.0. He completed the CFP professional education program (College for Financial Planning, Denver, CO) in 1989. He continues to study, analyze, and research all matters related to personal financial planning, investments, insurance, estate planning, accounting, and taxation, generally devoting from 5 to 20 hours per week to independent study and advanced seminars. Carl D Goodin, CFP™: Having completed the education, examination, experience and ethics requirements he was awarded the CERTIFIED FINANCIAL PLANNER designation in March 1989. The Financial Planning Association: Carl Goodin has been a member in good standing of the Financial Planning Association since 1985. For many years he served on the Board of Directors of the Financial Planning Association of Greater St. Louis, serving as Director of Professional Development, Director of Public Relations, President Elect, and President. Financial services career and education: Carl Goodin began his career in finance and insurance in 1979 as an aircraft insurance (property and liability) underwriter. In 1981 he chose to continue serving the aviation community, but in a different capacity, primarily as a life and health insurance producer associated with the company now called Lincoln Financial Group. During this period his clientele expanded from those associated with aviation to include small business owners and other professionals. Also, during this period, he became interested in providing personal financial planning services not focused on life insurance sales. In 1986 he accepted an offer to be the regional manager of the UNUM non-cancelable disability income office in St. Louis, only to return to Lincoln Financial as regional manager in 1988. During this period, he successfully completed the examination requirements for the Missouri Uniform Securities license (Series 63), the Investment Company/Variable Products license (Series 6), the General Securities Representative (stock/bond broker's license, Series 7), the General Securities Principal license (stock/bond broker's supervisor, Series 24) and the CERTIFIED FINANCIAL PLANNER. Financial Planning Associates, Inc., A Registered Investment Adviser: Believing that he could offer better, more objective advice for his clients in a more independent setting, he left Lincoln Financial and incorporated Financial Planning Associates, Inc. in 1998. Carl D Goodin, Professor, College for Financial Planning: From March 1999 until July 2005 Carl served as an adjunct faculty member of the College for Financial Planning, teaching all of the required classes for CERTIFIED FINANCIAL PLANNER candidates. Those classes included: Financial Planning, Insurance, Retirement Planning, Employee Benefits, Tax Planning, Investment Planning, and Estate Planning. Carl D Goodin, Professor, University of Missouri at St. Louis: In July 2005, Carl resigned his teaching activities at the College for Financial Planning and assumed a similar teaching position as an adjunct faculty member at the University of Missouri at St. Louis, where he continued until 2015. Fee Only financial planning and investment management: In 2009 Carl Goodin voluntarily relinquished his securities and insurance licenses and terminated all associated residual benefits in the interest of offering his clients valuable, objective advice unaffected by conflicts of interest associated with commission compensation.

Daniel Heffernan is a CFP®-certified financial advisor with 29 years of industry experience. He has been the principal of Heffernan & Associates, Inc. in St. Louis, MO, since 1985. In addition to his advisory role, he is licensed as a life insurance agent, specializing in fixed annuities. Heffernan & Associates provides investment advice and financial counsel to individuals, families, trusts, retirement plans, and business interests. The firm employs a fundamental-analysis approach with a focus on long-term investments and operates primarily on a non-discretionary basis, engaging clients in all investment decisions.

Monica Gamblin is the principal of Integra Wealth Advisors in Saint Louis, MO, holding Series 63 and Series 66 licenses with 20 years of industry experience. She has worked at The Gamblin Group, LLC since 2012, where she is involved in tax representation, financial advising, and tax preparation. Her prior firms include First Heartland Consultants, Inc., New England Securities, and Edward Jones. Integra Wealth Advisors serves individual clients by providing comprehensive financial planning and tax-related services, with a focus on tax expertise as the principal is an IRS-designated Enrolled Agent. The firm acts as a solicitor to third-party money managers, offers educational seminars, and provides consulting on a fixed-fee or hourly basis rather than managing assets directly.

Michael Piper is a financial advisor and principal of Michael Piper, LLC in Saint Louis, MO. He holds the PFS™ designation and Series 63 and 65 licenses, with three years of industry experience. In addition to his advisory role, Piper is the owner and author of Simple Subjects, LLC, a publishing company he has operated since 2008. He also serves as a volunteer board member for the Bogle Center for Financial Literacy. Michael Piper, LLC is a solo-registered investment adviser providing comprehensive financial planning to individuals, high-net-worth individuals, and small businesses. The firm emphasizes passive investing and strategic asset allocation with a focus on tax efficiency, while clients retain discretion over portfolio implementation.

Ethan Oetter is a financial advisor at Long River Investment Management LLC with eight years of industry experience. He holds a Series 65 designation and has worked at Twin Springs Investments, LLC and RunTide Capital Management, LLC. In addition to his advisory role, he provides administrative support on a contract basis for Twin Springs Family Office & Charitable Foundation. Long River Investment Management offers discretionary investment management through separately managed accounts for individuals, high-net-worth clients, trusts, foundations, corporations, and select institutional clients. The firm employs a fundamentally oriented investment process with concentrated equity and globally diversified ETF strategies tailored to client risk tolerance and goals.

Michael Ludgate is a financial advisor with Ludgate Capital and holds a Series 65 designation. He has no prior experience as a financial advisor but has worked in the cybersecurity industry for several years, including positions at At-Bay, eSentire, and TechGuard Security. His background also includes employment at the St. Clair County Treasurer's Office. Ludgate Capital provides non-discretionary investment advisory services and financial planning to individuals, families, trusts, and other clients. The firm emphasizes diversified, long-term portfolio construction informed by fundamental and quantitative analysis and integrates financial and retirement planning into its advisory relationships.

Kyle Parke is the sole advisor at Parke Investment Management, Inc. in St. Louis, MO, holding a Series 65 credential with 28 years of industry experience. He has led his independent firm since 1993 and has also been associated with Holiday Inn Corp. since 1992. Parke Investment Management serves primarily individual clients through discretionary portfolio management and occasionally provides financial planning at no additional charge. The firm manages a modest asset base for a limited client roster, employing a broad range of investment vehicles and utilizing borrowing and derivatives strategies within separately managed accounts.

John Gower is the sole advisor at John C. Gower, CFP, EA, an independent financial advisory firm. He holds the CFP® and Series 65 designations and has eight years of industry experience, with over 30 years at his current firm. In addition to financial planning, he provides tax preparation services as part of his business. The firm offers fee-only financial planning and investment advisory services primarily to individuals and families, as well as small businesses, trusts, and retirement plans. It manages approximately $42 million in client assets and emphasizes asset allocation, diversification, tax management, and risk control using no-load mutual funds, ETFs, individual securities, REITs, and CDs.

Charles Heisner is a CFP® and Series 65-registered financial advisor with 24 years of industry experience. He is the principal of Heisner Financial, LLC, an independent firm he founded in 2001 in St. Louis, MO. Heisner maintains an active CPA license, which he uses to supplement his financial advisory services. Heisner Financial, LLC provides personal financial planning and investment advisory services to individuals, trusts, and select business clients, integrating tax, bookkeeping, and business consulting with investment advice. The firm manages approximately $37 million in client assets on a non-discretionary basis and offers both ongoing and hourly consulting engagements.

Joseph Darpel III is a CFP® professional with 32 years of industry experience. He is the principal advisor at Smart Steps Wealth Management LLC in St. Louis, MO, having previously worked at Gunpowder Capital Management, Hayden Royal, and Raymond James Financial. He is also president of Jos F Darpel Investment Co., a non-investment-related support company. Smart Steps Wealth Management LLC provides investment advisory and planning services to individuals, trusts, estates, corporations, and employer retirement plans. The firm manages discretionary portfolios using a variety of analytical methods and serves both retail and institutional clients, including pension and profit-sharing plans.

Michael Leara Sr. is a financial advisor with Gateway Advisors, LLC in St. Louis, MO, holding Series 65 and Series 63 credentials and 21 years of industry experience. He has worked with Gateway Advisors since 2005 and previously worked at Williams Financial Group, WFG Advisors, LP, and FSC Securities Corporation. Outside of advisory services, he serves as Executive Director of the Missouri Gaming Commission and is involved in commercial land development consulting and law enforcement equipment sales through his roles at Jupiter, LLC and Defense Logistics, LLC. Gateway Advisors provides discretionary, actively managed portfolio and consulting services to individuals, high-net-worth clients, trusts, retirement plans, and institutional accounts. The firm employs a combined technical and fundamental analysis approach and manages portfolios with regular monitoring and reviews, focusing on a range of investment vehicles while avoiding inverse or leveraged ETFs.

Ethan Rush is the sole advisor at Sigma Advisors, LLC in St. Louis, MO, with 10 years of experience in financial advising and a Series 66 designation. He has prior experience at Rush Penn, LLC, and has maintained a legal practice as an attorney since 1988, primarily focusing on estate planning. In addition to his advisory role, he provides legal counsel separately under his own law practice. Sigma Advisors offers financial planning, investment management, and single-family office services to individuals, trusts, estates, foundations, and single-family offices, serving high- and ultra-high-net-worth clients. The firm emphasizes portfolio management using passive, low-turnover ETFs and no-load mutual funds, operates on a non-discretionary basis, and employs a flat annual fee structure.

Stephen Harris is a Series 65-licensed financial advisor with 11 years of industry experience. He is the sole proprietor of Vanda Advisers in Saint Louis, MO, and has a background in designing and marketing software for broker-dealers and investment managers. Harris also serves as an unpaid treasurer managing investments for a nonprofit organization. Vanda Advisers is an independent advisory firm that serves individuals, couples, and employers, focusing on employer-sponsored retirement plans, IRA rollovers, and discretionary portfolio management. The firm manages a limited number of client accounts with individualized advice and uses an investment approach based on historical returns, market conditions, and fundamental analysis, primarily investing in mutual funds, ETFs, and bonds.

Garrett Gould is a CFP®-designated financial advisor with eight years of industry experience, currently serving clients through Halyard Financial, LLC in St. Louis, MO. Prior to establishing Halyard Financial, he worked at Equity Advisors of Kentucky. He also owns and operates Halyard Tax, LLC, a tax preparation business unrelated to his investment advisory services. Halyard Financial provides discretionary investment management and comprehensive financial planning to individuals, high-net-worth clients, trusts, and corporate clients. The firm utilizes Modern Portfolio Theory primarily through passive index funds and ETFs, supplemented by fundamental and technical analysis, and offers tailored planning in areas including retirement, estate, and business planning.