Hi, I'm Louis Guajardo. I’m the founder of Moonshot Planning, a financial planning firm built specifically for creators, freelancers, and self-employed professionals - the people traditional finance tends to overlook. My journey started when I saw firsthand how the industry dismissed talented creators who didn’t fit the usual model. I watched a young creator making more than many people twice her age, yet she had no retirement plan, no tax strategy, and no financial roadmap. When I asked how we could help her, I was told to just ignore her. That stuck with me. After passing my CFP® exam and launching my own firm, Brighter Days Planning, I realized I’d built something safe and predictable - like everyone else. But when that same creator came back, signed up, and started referring her friends after we built her plan, everything changed. I realized this wasn’t just a niche; this was the entire point. So I burned it down and rebuilt, and that’s how Moonshot Planning was born. Today, I’m committed to serving the creators, freelancers, and self-employed people that the rest of the industry has overlooked, helping them build personalized financial plans that actually fit their lives and careers. Outside of work, I stay active and creative. I train in jiu-jitsu and boxing, skateboard, draw, and listen to music, all of which help me stay balanced, focused, and energized both personally and professionally.

Kathleen Phan is a financial advisor with Stirlingshire Investments, holding Series 7 and Series 66 licenses and bringing 23 years of industry experience. Her prior roles include positions at LPL Financial LLC and National Planning Corporation. She also sells variable annuities through RetireOne Investment Services LLC. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non-high-net-worth and high-net-worth clients. The firm employs a diverse investment approach combining quantitative, fundamental, technical, and modern portfolio theory analyses and offers access to a wide range of investment types, including mutual funds, ETFs, fixed income, REITs, private placements, and alternative vehicles.

Prab Marwah spent a decade in startup growth marketing before becoming a financial advisor — which means he has strong opinions about burn and churn rates, a soft spot for founders, and a firsthand understanding of what it's like to be great at your job and still feel completely lost when it comes to your money. He works at RYSE Financial, a firm his mother Opinder founded in Southern California. It's a small, relationship-first practice that works with high earners in tech and healthcare, business owners, and solopreneurs — people with real income, real complexity, and not nearly enough hours in the day to figure out what to actually do with it. He takes the work seriously. Himself, a little less so. Outside the office, you'll find him deep in a golf round he definitely could've played better, rewatching an anime he's already seen twice, or rekindling his love for music and DJing. He's based in Los Angeles and works with clients both virtually and in-person. Securities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth. Osaic Wealth does not provide tax or legal advice. Osaic Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension plans, corporations, and charitable organizations. The firm utilizes a range of investment tools and platforms to provide advisory and brokerage services through a large network of financial advisers.

Ryan Miyamoto is a CFP® with 21 years of industry experience and currently operates as the sole advisor at Derive Wealth in Pasadena, CA. His prior work includes a two-year tenure at StashClass LLC before focusing on Derive Wealth since 2016. Derive Wealth provides financial planning and portfolio management services to individuals, families, high-net-worth clients, and small businesses. The firm employs a Core + Satellite investment approach using low-cost indexed funds and targeted satellite holdings, with a billing model based on fixed advisory fees rather than asset-based percentages.

Richard Cornfield is a financial advisor with Diversified Financial Management Group, LLC, holding a Series 65 designation and 14 years of industry experience. He has worked at Diversified Financial Management Group since 2010. In addition to his advisory role, he is involved in the sale of insurance company products. Diversified Financial Management Group is an independent registered investment adviser serving a broad clientele, including high-net-worth individuals, business owners, and clients nearing or in retirement. The firm recommends third-party portfolio managers and emphasizes asset-allocation strategies focused on capital preservation, while integrating financial planning and offering insurance and planning solutions such as life insurance, annuities, and life settlements.

Timothy Cheng is the principal of Cheng Wealth Management, LLC in San Dimas, CA, with 11 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Cheng has led his independent firm since 2014, applying his background in institutional research to his practice. Cheng Wealth Management, LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, and pension and profit-sharing plans. The firm emphasizes strategic asset allocation and enhanced indexing with a focus on diversification, low-cost mutual funds, and the use of alternative assets, serving a small client base with quarterly portfolio monitoring and rebalancing.

Nirav Desai is the sole advisor at Qubera Wealth Management, an independent registered investment adviser based in Pasadena, CA. He holds a Series 65 designation and has 13 years of industry experience, including prior work at Conversant / ADS Inc. Outside of his advisory role, Desai manages a small portfolio of investment properties in Indiana and California. Qubera Wealth Management serves individuals, high-net-worth clients, retirement plans, investment companies, and corporate clients. The firm focuses on strategic asset allocation using Modern Portfolio Theory, primarily employing low-cost index funds and selected individual securities, with global diversification and ongoing portfolio monitoring.

Juan Salazar is a financial advisor at Fiducia Wealth Management in Pasadena, CA, with 21 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at LPL Financial LLC for 10 years. Salazar also owns an insurance agency offering life, health, disability, long-term care, fixed annuities, and property and casualty insurance. Fiducia Wealth Management serves individual investors, high-net-worth clients, small businesses, and retirement plans with discretionary portfolio management and comprehensive financial planning. The firm combines Modern Portfolio Theory and fundamental analysis to build diversified portfolios and employs options strategies in some accounts.

Percy Bolton is the principal of Percy E. Bolton Associates, Inc. in Pasadena, CA, holding CFP® and Series 63 credentials with 17 years of industry experience. He has led his independent firm since 1986. The firm is a fee-only registered investment adviser providing holistic financial planning and investment consulting to individuals, families, and non-profit sponsors of tax-exempt funds. It employs a structured seven-step planning process and uses SEI portfolio models to develop tailored investment proposals, operating on a non-discretionary basis that requires client approval for transactions.

Edwin Chiang is the principal advisor of Edwin Chiang Investment Advisor, an independent firm. He holds a Series 65 designation and has three years of industry experience. In addition to his financial advisory role, he works full-time as a civil engineer with the Metropolitan Water District of Southern California, focusing on water quality compliance in engineering design. The firm offers as-needed financial planning and investment consultation to individuals and families, emphasizing passive, low-cost index funds and balanced asset allocation tailored to client risk tolerance. It operates on a fee-only, hourly basis without managing discretionary assets or accepting commissions.

Stephen Garrett is a financial advisor with Steve Garrett and Associates, Inc. in Glendora, CA, holding a Series 63 designation and 51 years of industry experience. He has worked with LPL Financial since 1993 and has been associated with his own firm since 1990. Outside of advisory work, he is the owner of Rainmaker Consulting Network, which provides consulting, training, and public speaking on leadership and sales board governance. Steve Garrett and Associates, Inc. provides investment management and advisory services to institutional clients, plan sponsors, family offices, charitable organizations, and businesses. The firm’s investment approach emphasizes asset allocation based on Modern Portfolio Theory and offers services including retirement plan consulting, estate and philanthropic planning, litigation support, and newsletter publication.

Jason Susdorf is a CFP® with 14 years of industry experience. He is the principal advisor at Gouda Wealth Planning, where he has worked since 2024. Prior to that, he was employed at Charles Schwab and Co., Inc. and TD Ameritrade, Inc. Jason holds a Series 63 license. Gouda Wealth Planning provides investment management and financial planning services to individuals and high-net-worth clients. The firm combines modern portfolio theory with both passive and active investments, often implementing portfolios through third-party model portfolios and Outside Managers, and supports clients in selecting and monitoring these managers.

David Murphy is the principal of Murphy Investment Advisors, Inc., an independent firm based in Pasadena, CA. He holds Series 63 and Series 65 licenses and has 24 years of industry experience. He founded Murphy Investment Advisors in 2016 and has been leading the firm since its inception. Murphy Investment Advisors provides discretionary asset management primarily to high-net-worth individuals, overseeing approximately $92 million for around 34 clients. The firm uses a fundamental analysis approach with both long- and short-term strategies tailored to client objectives, and it offers no-fee educational seminars on money-management topics.

Hungkwang Wu is the sole advisor at Bright Light Capital Advisor, Inc. He holds Series 63 and Series 65 licenses and has 37 years of industry experience. The firm, founded in 2011 and based in Arcadia, CA, provides discretionary portfolio management and investment supervisory services. Bright Light Capital Advisor primarily manages pooled or institutional assets using a methodology that combines charting, fundamental, technical, and cyclical analysis. The firm employs both long- and short-term trading techniques, including short sales, margin, and options strategies.

Thomas Moreland is a financial advisor with Sherwood Oak Knoll, LLC, holding Series 63 and Series 65 licenses and 27 years of industry experience. He previously worked at Gold Coast Securities, Inc. and Moreland Capital for 17 years and spent four years at Rocky Mountain Hardware before joining Sherwood Oak Knoll in 2020. Sherwood Oak Knoll, LLC is an independent firm providing discretionary portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm employs a combination of analytical methods and both long-term and short-term trading strategies, focusing on a very small client base and preparing customized Investment Policy Statements for each client.

Michael Martinez is a CFP® with 16 years of industry experience, currently serving as the sole advisor at LLG Wealth Management since 2017. He previously worked at Ameriprise Financial Services, Inc. for six years. Outside of financial advising, he owns and operates Document Protection Service, a document scanning and online storage business. LLG Wealth Management provides wealth management and financial planning services to individuals, trusts, charitable organizations, corporations, and other advisers. The firm uses a combination of fundamental and technical analysis alongside modern portfolio principles and offers educational seminars in addition to personalized planning.

Susan Marki is a CFP® and CFA® with 15 years of experience in financial advising. She is the principal of Marki Financial Services, LLC, an independent advisory firm she has led since 2011. In addition to her advisory work, she has served on the faculty at Art Center College of Design since 2014. Marki Financial Services provides portfolio management, financial planning, and consulting services to individuals, high-net-worth clients, pension plans, trusts, estates, charitable organizations, and businesses. The firm manages approximately $66.7 million in discretionary assets and employs a range of investment strategies including fundamental and cyclical analysis, with a focus on direct asset management and ongoing portfolio monitoring.

Jin Vieth is a financial advisor at Organik Capital LLC with four years of industry experience. He holds a Series 65 designation and has worked at Organik Capital since 2022. Outside of financial advising, Vieth is the Chief Financial Officer of V Spa LLC, a day spa business he has been involved with since 2012. Organik Capital LLC provides financial planning, investment consultation, and discretionary portfolio management to individuals, high-net-worth clients, and small businesses. The firm employs an active, valuation-oriented investment approach focused on high-quality businesses, while also utilizing passive index allocations and various hedging techniques, with customized portfolios and discretionary trading authority.

Casey Grigg is a CFA® charterholder with 21 years of industry experience and has been the principal advisor at Callidus Capital Partners LLC since 2006. He serves as a full-time, tenured finance faculty member at Los Angeles Pierce College and has also taught finance courses as an adjunct at California State University, Northridge. Callidus Capital Partners LLC provides discretionary portfolio management and investment advice to a variety of private clients, including individuals, families, trusts, and charitable organizations, typically managing accounts with a minimum of $100,000. The firm employs an individualized, long-term investment approach supplemented by fundamental and technical analysis and manages approximately $31 million in client assets as of January 2025.

Chia Ying Lin is a financial advisor with American Vision Advisors LLC in San Gabriel, CA, holding Series 63 and Series 65 licenses and bringing 17 years of industry experience. She previously worked at Golden Foundation Advisors, LLC from 2014 to 2017. American Vision Advisors LLC serves a small, diverse client base including individual investors and various institutional clients, providing investment advisory and portfolio management services. The firm combines traditional advisory services with broker-like and real estate consulting activities through related entities and employs asset-based fees.