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Brian S

Series 63, Series 65

Meadow Vista, CA

Brian Sly and Company

Brian Sly is the principal advisor at Brian Sly and Company with 28 years of industry experience. He holds Series 63 and Series 65 designations and has led his independent firm since 2009. Brian Sly and Company provides investment advisory and portfolio management services primarily to individual clients, retirement plans, foundations, and certain institutional clients. The firm emphasizes asset allocation based on Modern Portfolio Theory, implementing SEI Asset Allocation Model Portfolios on a largely non-discretionary basis, with regular performance reviews and client communication.

Active portfolio management Options & derivatives strategies Wealth management
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Cheryl M

CFP®

Grass Valley, CA

Cheryl Morhauser & Associates

Cheryl Morhauser is a CFP® professional with 7 years of industry experience, operating her independent advisory firm, Cheryl Morhauser & Associates, since 1998. The firm is based in Grass Valley, CA, and serves a diverse client base including individuals, couples, small businesses, pension and profit-sharing plans, trusts, estates, and charitable organizations. Cheryl Morhauser & Associates is a fee-only independent advisory firm managing approximately $22.9 million for about 25 clients. The firm follows a primarily non-discretionary model, offering comprehensive financial planning and investment management with individualized account handling and a buy-and-hold investment approach focused on diversified asset-class allocations.

General retirement planning General tax planning Wealth management
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Gary H

Series 66

Auburn, CA

Northbrook Financial Group, LLC

Gary Henson is a financial advisor with Northbrook Financial Group, LLC in Auburn, CA, holding a Series 66 designation and with 26 years of industry experience. He has been with Northbrook Financial Group since 1999 and is also involved in real estate management through several entities. Northbrook Financial Group provides portfolio construction and ongoing investment management for individuals, high-net-worth clients, and trusts, utilizing a range of investment vehicles. The firm offers tax preparation and accounting services through its principal under separate agreements, combining investment management with in-house tax capabilities.

Wealth management
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Daniel A

CFP®, Series 63

Grass Valley, CA

Apple & Associates

Daniel Apple is a CFP® with 42 years of industry experience and has been with Apple & Associates since 2001. He has prior experience at Foothill Securities, Inc. and maintains a role as an insurance sales agent with Asset Marketing Systems Insurance Services, LLC. Apple & Associates offers discretionary investment management and on-demand financial planning to individuals, trusts, pension plans, and small businesses, employing a blend of active and passive investment strategies tailored to client objectives.

General tax planning General estate planning guidance General retirement planning Wealth management Retired
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Frederick F

CFP®, Series 63, Series 65

Grass Valley, CA

Ostrofe Financial Consultants Inc

Frederick Fisher is a Certified Financial Planner® with 27 years of experience in the financial services industry. He has worked at Ostrofe Financial Consultants Inc since 1998 and has also been affiliated with LPL Financial, LLC since 2017 and National Planning Corporation from 2000 to 2017. Fisher serves as a co-trustee for the Fisher-Lourie Trust. Ostrofe Financial Consultants, Inc. provides comprehensive financial planning, consulting, and discretionary investment management to a diverse client base, including individuals, pension plans, trusts, and charitable institutions. The firm emphasizes a long-term investment approach focused on asset allocation and absolute return, managing approximately $386 million in client assets.

Retirement income strategy Income planning Cash flow / budgeting
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Matthew O

CFP®, Series 65

Grass Valley, CA

Kroeger Financial Partners

Matthew Osypowski is a CFP® with four years of industry experience, currently serving as a financial advisor at Kroeger Financial Partners. His prior work includes a role at Sierra Starlight Insurance Services and experience in the hospitality sector at Golden Era Lounge. Kroeger Financial Partners provides fee-only discretionary asset management and integrated financial planning to individuals, high-net-worth clients, trusts, and small businesses. The firm’s investment approach emphasizes diversified ETFs and mutual funds, with services that include tax preparation and hourly financial consulting.

General retirement planning Roth conversion strategy Retirement income strategy Tax-loss harvesting General tax planning
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Seth L

CFP®, Series 66

Grass Valley, CA

Ostrofe Financial Consultants Inc

Seth Leishman is a CFP® with 17 years of industry experience and is affiliated with Ostrofe Financial Consultants Inc in Grass Valley, CA. He previously worked at LPL Financial from 2017 to the present and at National Planning Corporation from 2016 to 2017. Outside of his advisory role, Leishman is a CPA and provides tax planning and preparation services, and he serves as a board member for the Nevada City School District. Ostrofe Financial Consultants offers financial planning, consulting, and discretionary investment management for individuals, institutions, and businesses. The firm emphasizes asset allocation with diversified portfolios managed on a discretionary basis and integrates financial planning into ongoing advisory services.

Retirement income strategy Income planning Cash flow / budgeting
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Liam A

Series 65

Grass Valley, CA

Apple & Associates

Liam Apple is a financial advisor at Apple & Associates with a Series 65 designation and four years of industry experience. Before joining Apple & Associates in 2022, he worked in various roles including positions at Santa Barbara City College, Hometown Hydroponics, Sierra College, and Nevada Union High School. Outside of advisory work, he is also an insurance sales agent with Asset Marketing Systems Insurance Services, LLC. Apple & Associates provides discretionary investment management and on-demand financial planning to individuals, trusts, pension plans, and small businesses. The firm uses a combination of fundamental and technical analysis to manage portfolios, typically holding positions long-term while allowing clients to impose reasonable investment restrictions.

General tax planning General estate planning guidance General retirement planning Wealth management Retired
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Nicholas D

Series 63, Series 65

Georgetown, CA

Trendscast Financial LLC

Nicholas Destefano is a financial advisor at Trendscast Financial LLC with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Forward Financial and D'Arcy Wealth Management. Outside of his advisory role, he is the owner of Forward Financial, where he also acts as an insurance agent. Trendscast Financial provides investment advisory and financial planning services to individuals, charitable organizations, and pension/profit-sharing plans. The firm customizes portfolios based on clients’ investment policy statements and employs a range of strategies including charting, fundamental and technical analysis, with options for discretionary or non-discretionary management.

Options & derivatives strategies Annuities Retirement plans for business owners (SEP, solo 401k) Retired
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Nathan L

CFA®, Series 66

Grass Valley, CA

Ostrofe Financial Consultants Inc

Nathan Leishman is a CFA® charterholder and holds the Series 66 designation. He has seven years of industry experience, currently serving as a financial advisor with Ostrofe Financial Consultants, Inc. since 2017 and also with LPL Financial since 2018. Prior to this, he worked at Westwood Global Investments, LLC from 2010 to 2017. Ostrofe Financial Consultants, Inc. provides comprehensive financial planning, consulting, and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable institutions, and businesses. The firm emphasizes asset allocation with diversified portfolios and incorporates financial planning as part of ongoing advisory services.

Retirement income strategy Income planning Cash flow / budgeting
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Orion K

CFP®

Grass Valley, CA

Kroeger Financial Partners

Orion Kroeger is a CFP® professional with 11 years of industry experience. He has worked at Kroeger Financial Partners since 2015 and previously at Kroeger Financial from 2004 to 2022. Both firms are based in Grass Valley, CA. Kroeger Financial Partners advises individuals, high-net-worth clients, trusts, and small businesses with fee-only discretionary asset management, integrated financial planning, and hourly consulting. The firm offers annual tax preparation services and employs diversified ETFs and mutual funds in portfolio construction, managing assets on a discretionary basis under SEC registration.

General retirement planning Roth conversion strategy Retirement income strategy Tax-loss harvesting General tax planning
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Natalie L

Series 66, Series 65

Auburn, CA

IFC

Natalie Litchfield is a financial advisor at IFC with 13 years of industry experience. She holds the Series 66 and Series 65 designations. Prior to joining IFC in 2017, she worked at Edward Jones from 2012 to 2017. In addition to her advisory role, she is a self-employed insurance agent providing life insurance and fixed/indexed annuity sales. IFC offers advisory services to individuals, trusts, pension and retirement plans, and businesses, focusing on financial planning, consulting, and investment management. The firm uses no-load, load-waived, or institutional mutual funds and ETFs, employs independent sub-advisors, and provides ongoing account monitoring with regular reviews and educational seminars.

General retirement planning Income planning General tax planning Wealth management General estate planning guidance
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Shiloh P

Series 65

Auburn, CA

IFC

Shiloh Penn Henry is a financial advisor with IFC holding a Series 65 designation and is based in Auburn, CA. Henry has no prior industry experience and has previously worked in the banking and hospitality sectors, as well as serving in the US Army. IFC provides advisory services to individuals, trusts, pension and retirement plans, and businesses, offering financial planning, consulting, and investment management. The firm uses no-load, load-waived, or institutional mutual funds and ETFs in portfolio construction, implements independent sub-advisors, and conducts ongoing account monitoring with quarterly reviews and annual client meetings.

General retirement planning Income planning General tax planning Wealth management General estate planning guidance
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Evan N

Series 65

Auburn, CA

IFC

Evan Naves is a financial advisor at IFC with one year of industry experience. He holds a Series 65 designation and previously worked at Umpqua Bank and The Ridge Golf Club. IFC provides advisory services to individuals, trusts, pension and retirement plans, and businesses, offering financial planning, consulting, and investment management. The firm uses no-load, load-waived, or institutional mutual funds and ETFs, engages in active account monitoring, and serves as a fiduciary for retirement accounts.

General retirement planning Income planning General tax planning Wealth management General estate planning guidance
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Forrest B

Series 63

Auburn, CA

American Investors Company

Forrest Blair is a financial advisor at American Investors Company with 30 years of industry experience. He has been with the firm since 1997 and holds a Series 63 designation. American Investors Company provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm combines brokerage and advisory services, offering a range of solutions including asset management, financial planning, and retirement plan consulting.

Retirement plans for business owners (SEP, solo 401k)
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Garrett K

Series 65

Auburn, CA

IFC

Garrett Konrad is a financial advisor with IFC in Auburn, CA, holding a Series 65 designation and bringing 10 years of industry experience. He has held leadership roles outside of finance, serving as President of Konrad Auto Group since 2013 and as Chief Financial Officer of the charitable organization Upper Hand, Inc. since 2005. IFC provides advisory services to individuals, trusts, pension and retirement plans, and businesses, focusing on financial planning, consulting, and investment management. The firm employs portfolios primarily composed of mutual funds and ETFs, engages in active account monitoring, and offers periodic educational seminars open to non-clients.

General retirement planning Income planning General tax planning Wealth management General estate planning guidance
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Zachary W

CFP®, Series 66

Auburn, CA

Sonoma Wealth Advisors

Zachary Weirich is a CFP® professional with 11 years of experience in the financial services industry. He is currently with Fermata Advisors and has previously worked at Sonoma Wealth Advisors, Cetera, Walnut Creek Wealth Management, and Edward Jones. In addition to his advisory work, he holds an insurance license in California. Fermata Advisors offers investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm employs a coaching-centered client relationship model and utilizes a blend of behavioral, charting, cyclical, fundamental, and technical analysis in managing portfolios.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive
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Peter K

Series 65

Auburn, CA

IFC

Peter Konrad is a Series 65 credentialed financial advisor with IFC, bringing 10 years of industry experience. He has a background in automotive sales as president of Konrad Auto Group, LLC, and leads Upper Hand, Inc., a charitable organization. IFC provides advisory services to individuals, trusts, pension and retirement plans, and businesses, focusing on financial planning, consulting, and investment management with portfolios typically composed of mutual funds and ETFs. The firm conducts active account monitoring, offers discretionary trading authority, and provides educational seminars accessible to both clients and the public.

General retirement planning Income planning General tax planning Wealth management General estate planning guidance
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Sarah S

CFP®, Series 63

Grass Valley, CA

Prosperity Capital Advisors

Sarah Soria is a CFP® with 10 years of experience in financial advising currently with Prosperity Capital Advisors. She previously worked at Horace Mann Investors, Inc. and Horace Mann Companies from 2015 to 2023. Outside of her advisory role, Ms. Soria is involved with the American Financial Education Alliance, conducts seminars aimed at women investors under the Women's Wealth Collective, and serves on the board of the Gold Country Stampede Lacrosse club. Prosperity Capital Advisors is an SEC-registered firm that provides financial planning, consulting, and discretionary investment management to a variety of clients, including individuals, high-net-worth investors, corporations, and retirement plans. The firm uses model-based, asset-allocation strategies with ongoing portfolio supervision, incorporating core and specialized models from providers such as BlackRock, Dimensional, and Vanguard.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Joshua S

Series 65

Grass Valley, CA

Prosperity Capital Advisors

Joshua Soria is a financial advisor at Prosperity Capital Advisors with a Series 65 credential and two years of industry experience. He previously worked at Sierra Nevada Memorial Hospital for nine years. Outside of advising, Mr. Soria is involved in financial education through the American Financial Education Alliance, owns a woodworking business, and serves as Secretary on the board of the Soria Wright Foundation, a charitable organization. Prosperity Capital Advisors provides financial planning, consulting, and discretionary investment management to a diverse client base including individuals, businesses, and charitable organizations. The firm employs a model-driven, multi-sleeved investment approach utilizing mutual funds, ETFs, SMAs, and alternative solutions, and offers institutional and sub-advisory services.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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