Meet Joe Petry, Ph.D., CFP®, EA, CRPC®— Passionate hooper, hiker, and dog lover who founded Mayfair Financial. -Ph.D. in Economics and a Master's in Personal Financial Planning. -Extensive academic and professional background in teaching finance and economics at renowned institutions. -Certified Financial Planner™ and Chartered Retirement Planning Counselor®. -Has received awards for his volunteerism and leadership. -He believes in the power of random acts of kindness to make the world a better place. Fun Fact: Joe and his neighbors are now novice beekeepers.

Alan Smith is a CFP® with 39 years of industry experience and is the principal of ASA Advisors, Inc. in Eureka, MO. He has worked with Trinity Wealth Advisors, LLC since 1998 and has been self-employed in various capacities since 1993. In addition to his advisory work, he serves as an independent representative for Growth Management Group / Stryde Savings, which provides tax and cost-saving strategies for privately held companies. ASA Advisors serves individuals, families, businesses, foundations, and retirement plans with portfolio management, financial planning, and retirement plan consulting. The firm employs a modern portfolio theory approach with diversified portfolios using mutual funds and ETFs, offering both strategic and tactical allocation management while combining internally managed accounts with third-party manager recommendations.

Bruce Krieg is a financial advisor at Midwest Investment Advisors, LLC in Fenton, Missouri, holding a Series 65 designation with 15 years of industry experience. He has been with Midwest Investment Advisors since 2010 and also has a long-standing association with Kriegl Lohbeck & Co dating back to 1992. Midwest Investment Advisors serves individual, high-net-worth, institutional, and business clients, providing discretionary portfolio management and financial planning. The firm employs multiple analysis methods and manages all portfolios in-house, overseeing a notably high client load for a solo advisor and maintaining an affiliation with an accounting firm to offer complementary services.

Jeffrey Mcgovern is a Series 65-licensed financial advisor with 13 years of industry experience. He is currently the sole advisor at Haven Wealth Planning, where he has worked since 2022. Prior to that, he spent six years at Buckingham Strategic Wealth, LLC. Haven Wealth Planning provides discretionary investment management and financial planning services primarily for individual and high-net-worth clients. The firm employs an evidence-based, passive investment approach grounded in Modern Portfolio Theory and the Fama–French framework, often utilizing index mutual funds and ETFs, and integrates financial planning with investment advice.

Daniel Heffernan is the principal of Heffernan & Associates, Inc. in St. Louis, MO, holding the CFP® designation and Series 63 license with 28 years of industry experience. He has been with Heffernan & Associates since 1985. Heffernan is also licensed as a life insurance agent for fixed annuities with Jackson National Life Insurance Company and AssetMark Trust Company. Heffernan & Associates provides investment advice and financial counseling to individuals, families, and related entities, managing approximately $17.12 million in client assets as of December 31, 2024. The firm employs a fundamental, long-term investment approach with a focus on macroeconomic assessment, credit analysis, and valuation, operating primarily on a non-discretionary basis with ongoing consultation and financial planning services.

Michael Ludgate is a financial advisor with Ludgate Capital and holds a Series 65 designation. He has no prior experience as a financial advisor but has worked in the cybersecurity industry for several years, including positions at At-Bay, eSentire, and TechGuard Security. His background also includes employment at the St. Clair County Treasurer's Office. Ludgate Capital provides non-discretionary investment advisory services and financial planning to individuals, families, trusts, and other clients. The firm emphasizes diversified, long-term portfolio construction informed by fundamental and quantitative analysis and integrates financial and retirement planning into its advisory relationships.

John Gower is the sole advisor at John C. Gower, CFP, EA, an independent financial advisory firm. He holds the CFP® and Series 65 designations and has eight years of industry experience, with over 30 years at his current firm. In addition to financial planning, he provides tax preparation services as part of his business. The firm offers fee-only financial planning and investment advisory services primarily to individuals and families, as well as small businesses, trusts, and retirement plans. It manages approximately $42 million in client assets and emphasizes asset allocation, diversification, tax management, and risk control using no-load mutual funds, ETFs, individual securities, REITs, and CDs.

Charles Heisner is a CFP® and Series 65-registered financial advisor with 24 years of industry experience. He is the principal of Heisner Financial, LLC, an independent firm he founded in 2001 in St. Louis, MO. Heisner maintains an active CPA license, which he uses to supplement his financial advisory services. Heisner Financial, LLC provides personal financial planning and investment advisory services to individuals, trusts, and select business clients, integrating tax, bookkeeping, and business consulting with investment advice. The firm manages approximately $37 million in client assets on a non-discretionary basis and offers both ongoing and hourly consulting engagements.

Joseph Darpel III is a CFP® professional with 32 years of industry experience, currently serving as the sole advisor at Smart Steps Wealth Management LLC. His prior roles include positions at Gunpowder Capital Management, Hayden Royal, and Raymond James Financial. Outside of his advisory work, he is the president of Jos F Darpel Investment Co, a support company based in St. Louis, MO. Smart Steps Wealth Management is an independent, single-advisor firm providing discretionary asset management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, corporations, and employer-sponsored retirement plans. The firm employs a client-specific investment approach combining fundamental, technical, and quantitative methods with a range of investment instruments and incorporates retirement-plan consulting with ERISA fiduciary responsibilities.

I’m a CFA® and CFP® professional who helps young professionals and growing families navigate life’s big financial decisions with clarity and confidence. Many of my clients are in the middle of major transitions—equity compensation, an inheritance, buying a home, or welcoming a child—and want expert guidance without the jargon. I combine deep technical expertise with a straightforward, approachable style so you can make smart moves today and build lasting wealth for tomorrow. My approach is collaborative and grounded in your real-life goals. We’ll create a plan that’s clear, flexible, and tailored to your priorities—whether that’s funding your next big move, investing for long-term growth, or making work optional someday. The result? You spend less time stressing about money and more time enjoying the life you’re building.

Patrick Robert is a CFP® professional with two years of experience, currently serving as the sole advisor at Generational Wealth Specialists. He has been involved with PKR Investments, LLC since 2009 and owns J&P Deluxe Properties. PKR Investments, LLC is an independent advisory firm that provides financial planning and consulting for individual and high-net-worth clients, primarily through referrals to third-party managers. The firm develops tailored plans addressing cash flow, retirement, tax, and estate issues, and monitors recommended managers without exercising discretionary trading authority or custody of client assets.

Mark Milton is the sole advisor at Armory Oak Wealth LLC in Saint Louis, MO. He holds a Series 65 designation and has six years of experience in financial advising. In addition to his advisory role, Milton is the founder and managing attorney of MCM Law LLC, a law firm specializing in civil and criminal tax controversy, litigation, tax preparation and planning, and estate planning. He also serves on the Board of Directors for the Federal Bar Association St. Louis Chapter, is a Director and Treasurer of the nonprofit Greta Gives Hope, Inc., and a member of the Board of Governors for the Missouri Athletic Club. Armory Oak Wealth provides discretionary and non-discretionary investment management primarily to individuals, high-net-worth individuals, trusts, estates, business entities, and charitable organizations. The firm employs a strategic asset allocation approach, using diversified, mutual fund-based portfolios tailored to clients’ goals, risk tolerance, liquidity needs, and time horizon, with investment advice implemented through an independent third-party manager.

Alexandra Heck is a financial advisor at Herzog Financial Group, LLC in Saint Louis, Missouri, holding a Series 66 designation with 10 years of industry experience. She has been with Herzog Financial Group since 2015. Herzog Financial Group provides financial planning and wealth management services to individuals, families, small business owners, and retirees. The firm employs a strategic asset allocation approach combined with active selection of mutual funds, ETFs, equities, and investment-grade bonds, managing approximately $48 million in assets for around 87 clients.

Terrance Davis is the sole advisor at Terrance P Davis CPA/PFS in St. Louis, MO, holding the PFS™ designation and Series 65 license with six years of industry experience. He has been practicing under his firm name since 1990. In addition to financial advisory services, he provides part-time tax preparation during the tax season. Terrance P. Davis CPA/PFS offers fee-only comprehensive financial planning and investment advisory services primarily to individuals and small business owners, focusing on pre-retirees and retirees. The firm integrates income, estate, and gift tax consultation with a systematic planning process that emphasizes modern portfolio theory, asset allocation, and low-cost index or passively managed funds.

Jay Peters is a CFP® and ChFC® affiliated with AECH Financial, an independent advisory firm, with 11 years of industry experience. He previously worked at Cetera and MSMF Wealth Management from 2016 to 2025. Outside of advising, Peters serves as an elected board member of a homeowners association and is involved in consulting and networking roles in real estate and referral partnerships. AECH Financial, founded in 2025, offers discretionary portfolio management to individuals, trusts, estates, corporations, and ERISA plan sponsors under 3(21) arrangements. The firm combines quantitative, fundamental, technical, cyclical, and economic analysis with both long- and short-term trading and strategic asset allocation, supporting approximately $24 million in assets across 82 client relationships.

Dwight Schaefer is a financial advisor with Schaefer Wealth Management, Inc. in Waterloo, IL, holding Series 63 and Series 65 licenses and possessing 36 years of industry experience. He has been with Schaefer Wealth Management since 2008. Outside of advising, he works as an independent insurance agent for various companies and serves as co-successor trustee for a family trust. Schaefer Wealth Management serves individual investors, high-net-worth clients, and business owners with customized investment management and financial planning services, employing a mix of mutual funds, ETFs, and individual securities guided by quantitative analysis and third-party research. The firm also offers educational seminars and client newsletters at no additional cost.

Nicholas Matlock is a CFP® with 15 years of industry experience, currently serving as the sole advisor at Cratero Capital LLC. His prior experience includes roles at Dark Matter Capital Management, Edward Jones, Charles Schwab, TD Ameritrade, and Scotttrade. In addition to his advisory work, he is CEO of Cratero Copilot, a firm providing personal assistant and operations management services for content creators. Cratero Capital LLC offers investment management and financial planning to individuals, high-net-worth clients, trusts, estates, and pooled investment vehicles, with specialized business and tax/estate planning services for creators and small business operators. The firm implements investment programs using model portfolios focused on exchange-traded funds and manages both individual and pooled accounts, including a private fund with performance-based fee arrangements.

Brian Skrobonja is the founder and president of Skrobonja Wealth Management, LLC, with 31 years of experience in the financial industry. He holds the ChFC® designation and has worked at firms including Kalos Management, National Planning Corporation, and Madison Avenue Securities. Outside of advisory roles, he is an author who produces books, blogs, and podcasts on financial topics. Skrobonja Wealth Management provides discretionary asset management and financial planning primarily for individual clients, managing about $32.3 million across roughly 282 accounts. The firm employs a multi-faceted investment process that includes fundamental, technical, quantitative, and cyclical analysis, with a focus on asset allocation, fixed-income strategies, and periodic portfolio rebalancing.

Paul Gantner is a financial advisor at Your Wealth Matters LLC in St. Louis, MO, with 10 years of industry experience. He holds a Series 65 designation and also operates an affiliated law practice specializing in estate planning, elder law, and probate. Gantner has been with Your Wealth Matters LLC since 2016 and Your Estate Matters, LLC since 2012. Your Wealth Matters LLC serves individual and high-net-worth clients as well as charitable organizations. The firm offers portfolio management through referrals to turnkey asset management programs and third-party advisers, combining these with broader financial planning services that include retirement, education, charitable, and estate planning.

Don Mckinley is a ChFC® with 58 years of experience in the financial services industry. He is CEO and insurance agent at McKinley Financial Resources, Inc., a company he has been involved with since 1976. Since 2018, he has served as an advisor at Fortify Wealth, Inc., following prior roles at Kestra Advisory Services, Kestra Investment Services, and Financial Resources of St. Louis. Fortify Wealth primarily serves individual clients, including high-net-worth households, as well as corporations and retirement plans. The firm offers discretionary asset management, financial planning, fiduciary ERISA plan services, and conducts educational seminars, implementing portfolios through a proprietary research methodology and strategic asset allocation.